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Polytechnic colleges · Lead generation

Bring in enquiries from Class 10 families who want a branch your college actually runs.

Lead generation for a polytechnic college means collecting the names and phone numbers of Class 10 pass-outs, ITI holders and their families while they are still choosing a diploma. GullySales works on the sources, the enquiry form and the log that tells you which school or town each enquiry came from.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A prospective student speaks with a university admissions adviser

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Last updated 18 Oct 2026.

For polytechnic colleges

Where it usually goes wrong, and what we would do.

  • “The enquiry starts before the result is out”

    A family begins asking about diplomas when the SSLC result is near, and a college that has already put its branches, fee and hostel in front of them is on the shortlist before rivals have said a word.

  • “A parent's phone number is worth more than a student's”

    The student fills the form but the parent decides and pays. A form that asks for the parent's number and the preferred language lets the admission office call the person who will say yes.

  • “Feeder schools are a lead source that nobody records”

    Headmasters and ITI principals send students every year, yet the admission register does not say which school. Without that column, the best source looks the same as the weakest.

  • “Lateral entry is a separate audience with a separate need”

    An ITI holder or a Class 12 science student weighing the second year asks different questions from a Class 10 family. One generic enquiry form serves neither.

What we do

What we deliver for polytechnic colleges.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A branch-wise enquiry form

    A short form that asks the student's school, the branch of interest, the parent's number and the language to call in.

    Result: Every enquiry reaches the office with the details a counsellor needs for the first call.

  2. Source column in the admission register

    A simple field that records the school, town and channel for every enquiry and every admitted student.

    Result: You can see which feeder schools and channels brought admissions, not only enquiries.

  3. Lateral entry enquiry route

    A separate page and form for ITI holders and Class 12 students looking at second-year seats.

    Result: Second-year enquiries are kept apart from first-year ones and followed up on their own.

  4. School and ITI visit sign-up sheet

    A printed and digital sheet the visiting team uses to capture names and numbers on the spot.

    Result: Contacts gathered at a visit enter the same list as web enquiries.

  5. Result-week campaign plan

    Search ads and messages planned backward from the result date and the counselling calendar.

    Result: The campaign dates match the weeks your families are choosing.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these polytechnic colleges.

  • Government polytechnics competing on low fee
  • Aided polytechnics run by a trust or society
  • Private diploma colleges with industrial-belt links
  • Women's polytechnics
  • Colleges known for mechanical, automobile and civil branches
  • Colleges strong in computer science and electronics
  • Institutes that take lateral entry students from ITI
  • Diploma colleges attached to a larger engineering group

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which source should a polytechnic invest in first?
The one your own admission list shows is working. We start by tracing last year's admitted students back to their school and town, then put effort behind the sources that actually produced them.
Should the enquiry form be in the local language?
Yes where the parent reads the local language more easily than English. We write the form and its confirmation message in that language and keep an English version beside it.
Can you guarantee a number of enquiries?
No. Enquiries depend on the season, your fee, your branches and your reputation locally. We build the sources and the tracking, and the count shows you what is working.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.