Event management companies · Lead generation
Answer the eleven o'clock WhatsApp before the family calls the next planner.
Lead generation for an event company means enquiries arriving and being qualified fast, because the date decides whether there is a job at all. GullySales sets the qualifying questions, puts every enquiry in one place, and builds a follow-up plan for a date months out.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Also for event management companies
- SEO for event management companies
- PPC ads for event management companies
- Digital marketing for event management companies
- Reputation management for event management companies
- Local SEO for event management companies
- Branding for event management companies
- Social media marketing for event management companies
- Content marketing for event management companies
Sales and marketing for event management companies, the overview.
For event management companies
Where it usually goes wrong, and what we would do.
“The date is the first qualifier”
Before budget or theme, find out whether you are free that day and whether the venue is.
“Enquiries arrive at night, on WhatsApp”
The bride's brother writes at eleven. One number, one log, a reply before breakfast.
“A date months away is not a dead lead”
An enquiry for next December needs a follow-up date in the calendar, not a quote and silence.
What we do
What we deliver for event management companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One number and one log for every enquiry
Instagram messages, WhatsApp, the phone and the website form all ending up in a single list with who replied and when.
Result: A message that arrives in March is no longer buried by the season.
Qualifying questions that start with the date
Date, whether the venue is booked, guest count, city and budget band, asked in that order on the first reply.
Result: Two minutes tell you whether there is a job here for you.
A same-day first reply with a per-head range
A short reply template that goes out within hours and gives a range once the guest count and the venue are known, with the itemised quote to follow.
Result: The family hears from you before they ring the next planner.
Follow-up dates set for an enquiry months away
An enquiry for next December gets its own reminders in the calendar, spaced so you are in touch when the family starts deciding.
Result: Next season's enquiry is still yours when next season arrives.
Vendor referrals recorded in both directions
A sheet of who sends you work and who you send work to, updated after each event, covering photographers, decorators, caterers and venue managers.
Result: You can see which photographer has never once sent anything back.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these event management companies.
- Wedding planning companies
- Corporate and MICE event agencies
- Exhibition and trade show organisers
- Birthday and private party planners
- Destination wedding specialists
- Government and institutional event contractors
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for event management companies
- 1
Assess
We look at your portfolio, your reply time to a fresh enquiry, your reviews, and which vendors and past clients are actually sending you referrals.
- 2
Build the portfolio that sells
Recent events organised by type and budget, photographed and captioned so a family or a corporate planner can see themselves in it.
- 3
Fix the quote and the reply
A same-day reply routine and a quote template that goes out fast, with every enquiry logged so none is forgotten during a busy season.
- 4
Bring enquiries in
Instagram reels, local search for planners in your city, and a vendor referral system that sends leads in both directions.
- 5
Protect the reputation
A review request built into the post-event wrap-up, and a fast, honest reply to any complaint before it sits unanswered.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Agrinia
- Situation
- There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
- What we did
- Direction agreed first
- Targets that can be measured
- The buyers researched
- Lead generation built
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we send a quote on the first call?
How do we stop losing enquiries in the season?
How long before we see more enquiries?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
More for event management companies
Everything else we would do for you.
- SEO for event management companies
- PPC ads for event management companies
- Digital marketing for event management companies
- Reputation management for event management companies
- Local SEO for event management companies
- Branding for event management companies
- Social media marketing for event management companies
- Content marketing for event management companies
- Email marketing for event management companies
Or start from the overview: sales and marketing for event management companies.