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Event management companies · Reputation management

Ask for the review in the week after the event, not the month after.

Reputation management for an event company means watching what the client, and the few hundred guests with phones, say publicly once the event is over. GullySales builds the review ask into your wrap-up and drafts the reply to a complaint before it sits unanswered.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What reputation management means

Reputation management is watching what is said about your business across Google, social media and review sites, and responding to it before it changes a buyer's mind. GullySales monitors mentions, drafts responses to negative reviews and flags recurring complaints back to your team.

Also for event management companies

Sales and marketing for event management companies, the overview.

Last updated 5 Oct 2026.

For event management companies

Where it usually goes wrong, and what we would do.

  • “The review has a short window”

    A week after the wedding the family is still grateful. A month later they are back at work.

  • “A guest can review food you did not supply”

    Someone who queued at the buffet posts about another vendor's catering, and it lands on your listing.

  • “Corporate buyers ask for a reference call”

    An admin head wants the HR manager you last worked for on the phone. Keep a list of who agrees.

What we do

What we deliver for event management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A review ask built into the wrap-up week

    Who asks, on which day after the event, and with what link, added to the handover routine so it happens while the family is still grateful.

    Result: You ask in the week that works instead of the month that does not.

  2. A drafted reply for a complaint about another vendor

    A short, polite response ready for the guest who posts about the buffet queue or the sound, saying plainly who supplied what.

    Result: Nobody is composing a reply to a one-star review at midnight.

  3. A reference list of corporate clients who will take a call

    Named HR and admin contacts who have agreed to speak for you, sorted by event type, so the right reference goes with the right enquiry.

    Result: The back-channel call an admin head makes reaches somebody who rates you.

  4. Alerts on your company name and the venues you work at

    Watches set on your name, your listings and the tagged posts from events you executed, so a public complaint is found by you first.

    Result: You hear about it before the next enquiry does.

  5. Photograph and quote permission agreed in the contract

    A clause covering the client's name, the photographs and a usable quote, signed before the event rather than requested afterwards.

    Result: You build a portfolio nobody can later ask you to take down.

How the result is measured

  • Average rating
  • Response time to reviews
  • Negative mentions resolved

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online reputation management page

What to do with each review

How to answer each kind of review an event company gets.

Praise from a couple or a family
Thank them and ask whether they will add a line on the thing that went well, such as the mandap setup or the guest flow. Do not post their wedding photographs without their consent.
A complaint about a vendor, such as the DJ or decorator
Say what you did on the day to fix it, for example a replacement or a refund from the vendor. Then check your vendor list and note which ones have repeat problems.
A dispute over the final bill against the quote
Compare the itemised quote with the signed changes. Reply that each change was written, and offer a call. Make the itemised quote and change list standard on every booking.
A complaint about delays in the programme
Check the run-of-show and who was on the floor. Reply with what caused the delay, if it was yours, and what the crew now does, such as a floor lead for each hall.
A corporate client's complaint about a missed detail
Check the signed brief against the setup. Reply with what was agreed and what was delivered, and thank them for the note. Ask for a call, and use the brief sign-off at the next event.
A review from a guest who was not the client
Reply with respect and ask them to contact you. Keep the client's name and event details out of the reply. If the review is false or off-topic, report it through the platform.

Who it is for

This is written for these event management companies.

  • Wedding planning companies
  • Corporate and MICE event agencies
  • Exhibition and trade show organisers
  • Birthday and private party planners
  • Destination wedding specialists
  • Government and institutional event contractors

Not for

It is not the right fit if.

  • Complaints from past clients are still open, so asking for new reviews would invite them to be repeated in public.
  • You do not confirm with a client before posting their event, so a review drive would raise consent questions you cannot answer.
  • A vendor you keep recommending has repeated service failures, and a reply policy would only describe a problem you have not fixed.

How it works

How the reputation management work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Search your name as a stranger would

    We search the business, its main product names and the owner's name, on a phone and a laptop, and record what appears.

  2. 2

    Catalogue every mention

    Reviews, news, listings, social posts and forum threads are sorted into accurate and positive, accurate and negative, and wrong. Each group gets a different action.

  3. 3

    Agree the replies and the owner of each

    Replies are drafted and approved by you. Anything involving a refund, a clinical matter, a legal claim or a named employee goes to the right person in your business before anything is posted.

  4. 4

    Fix what you control

    Listings, profile details and your own pages are corrected, and pages worth ranking for your name are strengthened with accurate information.

  5. 5

    Monitor and report

    The agreed places are checked on the agreed schedule. The name search is repeated and compared with the first record.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
A guest gave us one star over the food, what do we do?
Reply once, politely, saying who supplied the catering, and leave it there.
Should we ask every client for a review?
Ask every wedding family. From a corporate client, ask for a reference instead.
A vendor we recommended is blamed in the review. Do we answer for them?
Yes, as the planner who chose them. Say what you did to fix it, and speak to the vendor afterwards. Do not blame the vendor in public. Add a short written vendor brief to every booking, so the next review can say what was agreed.
Can we reply to a review using the couple's wedding photographs?
Not without their consent, and not in a review thread. Photographs of a private family event belong to the family. Keep the reply to words, and use pictures only in your portfolio once the couple has agreed in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for event management companies.

All articles

More for event management companies

Everything else we would do for you.

Or start from the overview: sales and marketing for event management companies.

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