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Event management companies · Social media

Post the event while the guests are still talking about it.

Social media for an event company is the portfolio people actually browse: reels of a mandap, a dealer meet stage, an exhibition stall. GullySales plans what gets shot and posted from each event, and keeps the feed alive through the months between seasons.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for event management companies

Sales and marketing for event management companies, the overview.

Last updated 5 Oct 2026.

For event management companies

Where it usually goes wrong, and what we would do.

  • “Tag the venue, the photographer, the decorator”

    Their followers are already planning something, and a tag puts your work in front of them.

  • “Instagram and LinkedIn are different jobs”

    The sangeet reel belongs on Instagram. The conference recap belongs where an HR manager reads.

  • “Ask before you post the wedding”

    Some families and most corporate clients will not have their event posted, so agree it in the contract.

What we do

What we deliver for event management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting plan that runs off the event calendar

    What gets shot, cut and posted in the week after each event, set against the dates already in your diary.

    Result: The work goes up while the guests are still talking about it.

  2. Venue, photographer and decorator tagged on every post

    A standing list of the handles of the venues and vendors you work with, used on every post from that event.

    Result: Your work reaches followers who are already planning something.

  3. Instagram and LinkedIn given separate jobs

    Sangeet and haldi reels on one, the dealer meet recap and exhibition stall on the other, each with its own posting rhythm.

    Result: The HR manager sees the work that was meant for them.

  4. Posting permission written into the contract

    A clause covering photographs, the client's name and the venue, agreed before the event with families and corporate clients who will not be posted.

    Result: You never have to ask a family for permission after the fact.

  5. A monsoon backlog and a question list

    Old events that were never posted, plus the questions couples ask before they shortlist anyone, kept ready for the months nothing is running.

    Result: The feed stays alive between the seasons.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for event buyers

Where couples, brands and organisers look, and what to post for each.

Instagram reels of the event
Cut a short reel of a mandap reveal, a stage change or an exhibition stall. Tag the venue, photographer and decorator. The action wanted is a message with the date, city and guest count.
WhatsApp status and broadcast to past clients
Post a finished event with the family's permission and a note for friends planning one. The action wanted is a forwarded message. A past client's recommendation reaches people no advert will.
LinkedIn for corporate and MICE buyers
Post a dealer meet, product launch or conference with the format, venue type and role of your team. The action wanted is sending a brief. Keep the client's name out unless they agree.
YouTube full event films
Post a longer film of a complete event, shot by your videographer, for those who want to see the run of the day. The action wanted is a call to discuss a date.
What not to post for an event company
Do not post guests' faces, children or the bridal moment without the family's agreement. Do not post a per-plate price or a client's budget. Do not use a photographer's picture without credit.

Who it is for

This is written for these event management companies.

  • Wedding planning companies
  • Corporate and MICE event agencies
  • Exhibition and trade show organisers
  • Birthday and private party planners
  • Destination wedding specialists
  • Government and institutional event contractors

Not for

It is not the right fit if.

  • Your clients have not agreed to have their events posted, so a posting plan would have little you may share.
  • Nobody is on site with time to take photographs, so posts would be written from memory with no pictures.
  • No one answers Instagram messages, so more reach would only build up unread enquiries.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What do we post in the monsoon, when nothing is running?
Old events you never posted, and the questions couples ask before they shortlist anyone.
Do reels actually bring enquiries?
They bring DMs, which count only if somebody answers them the same evening.
The photographer shot the pictures. Can we post them?
Check your agreement with the photographer and the client. Many photographers keep the rights and ask for credit. Ask for permission, credit them on every post, and put photo and video use in the contract so there is no argument after the event.
Should the founder be on camera or the team?
Both, but at different times. A founder talking about a plan suits corporate buyers. Families often respond to the team who run the day. Show the planner who will actually be at the venue, with their agreement.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for event management companies.

All articles

More for event management companies

Everything else we would do for you.

Closest to this: content and social

Also for event management companies

Or start from the overview: sales and marketing for event management companies.

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