Plan the year around the festivals and the districts you supply.

1. A year planned around your category's seasons

   Festive gifting, the summer pickle months, school reopening and the financial year, with what goes out before each one written in.

   Result: Nothing important is remembered a fortnight late.

2. Consumer and trade work kept separate

   One plan aimed at shoppers where the pack is stocked, another aimed at distributors, chains and bulk buyers, with different material for each.

   Result: Neither audience reads something written for the other.

3. Publishing matched to where stock sits

   A district list checked before any campaign runs, so demand is raised only where a shopper can find the pack on a shelf.

   Result: You stop creating enquiries your channel cannot fill.

4. A named owner for each channel

   The listings, the social calendar and the trade outreach each given to somebody, with a weekly slot and a short list of what is due.

   Result: Nothing stops when the plant has a busy week.

5. One monthly report covering trade and consumer

   Secondary sales movement, online orders and trade enquiries in a single report, against the baseline recorded before work began.

   Result: You can tell which half of the spend is working.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.