Genetic and speciality testing labs · Healthcare
Doctors send you the sample they trust you with. Earn that trust before they need it.
An oncologist in a mid-sized city needs a molecular test for a patient. She has used one lab for years and sends everything there. A new lab rings her office twice and writes once. Its menu is good. Nobody has shown her why she should change.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
A genetic or speciality lab sells to doctors, not to patients. Clinicians choose where a sample goes, and they send it where the report is clear and the support is reliable. Marketing makes the lab known to the right specialists. Sales is the doctor's first sample, the sample logistics and the follow-up on every query. GullySales handles the outreach and the doctor follow-up.
Speciality labs sell in a small, expert market. A few hundred doctors in each city decide where samples go, and they decide on report quality, the lab's explanation of results and how easily a sample reaches it. Most speciality labs are strong on science and thin on outreach. Doctors hear of them once and forget.
How buyers decide
How genetic and speciality testing labs are chosen.
The ordering doctor is the buyer. Oncologists, fertility specialists, neurologists, paediatricians and pathologists look at the test menu and the clarity of the report. They also ask whether a scientist is available to discuss a result, and whether sample transport is reliable. Patients rarely choose; they pay for what the doctor orders.
Trust builds through education. Doctors respond to a short, clear explanation of when a test is useful, what the result means and how it changes treatment. Conference presence, case discussions and a visit from someone who understands the science matter far more than brochures.
Logistics decide repeat orders. Collection pick-up, cold chain, report format and the response when a sample is queried either earn the next sample or lose it. A lab that makes the doctor's life easy keeps the account.
The problem
What usually goes wrong for genetic and speciality testing labs.
What owners tell us on the first call, in their words.
“Doctors hear about us once and forget”
A representative visits, a brochure is left and no one follows up. The doctor continues with the lab already in the phone.
“Our menu is long and our explanation is thin”
Doctors cannot tell which test to order and when. A wrong order wastes their patient's money and the lab's goodwill.
“A sample is lost or delayed and the doctor hears nothing”
The sample sits at a courier hub. The doctor learns about it from the patient, and the account is damaged.
“Report queries get answered inconsistently”
A clinician rings to ask what a result means and reaches whoever is free. The answer varies, and so does the confidence.
“The first order never becomes a second”
A doctor tries the lab once. Nobody asks how it went, so the next sample goes elsewhere.
“Referral rules are unclear to the team”
Staff offer or accept arrangements that are restricted for doctors. Nobody has written down what is and is not allowed.
What we do
What we do for genetic and speciality testing labs.
Everything included for genetic and speciality testing labs, and the result each part is there to produce.
A clinician-friendly test guide
A short guide for each speciality saying which test to order, when it is useful, what the result changes and how to send the sample.
Result: A doctor orders the right test without ringing for help.
A first-order follow-up
A routine that checks in after a doctor's first sample: was the pick-up smooth, was the report clear, what would help.
Result: A first order is followed by a second.
A sample logistics sheet
A one-page sheet on collection, transport, labelling and cold chain, for the doctor's staff.
Result: Samples arrive intact and nobody has to ask.
A report query routine
A named contact and a logged routine for questions about results, so answers are consistent.
Result: A doctor with a question gets a reliable answer.
An education programme for specialists
Short sessions and case discussions for oncologists, fertility specialists and pathologists, planned and followed up.
Result: Doctors know the lab for its explanations, not its brochure.
A report against the baseline
Doctors reached, first orders, repeat orders and sample queries resolved, against the baseline taken before work starts.
Result: You can see whether outreach produced samples.
How the result is measured
- Doctors reached by speciality
- First orders from new doctors
- Repeat orders from the same doctor
- Sample queries resolved
- Share of orders from outside current accounts
Recorded as a baseline before work starts, so every later report has an honest comparison.
Worth a page and a campaign of their own
Cancer panels and tumour markers · Prenatal and carrier screening · Fertility and reproductive genetics · Newborn and metabolic screening · Rare disease and exome testing · Infectious disease panels · Histopathology and cytopathology · Doctor education and case support
Priority campaigns
Campaigns for what genetic and speciality testing labs most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
A speciality at a time
A focused push to one speciality, such as oncologists or fertility specialists, with a guide, a session and a follow-up.
Result: One group of doctors learns the lab well.
Case discussion series
A series of invited case discussions with a scientist, with the questions answered afterwards.
Result: Doctors see the lab's thinking, not only its menu.
New test launch
A launch to the doctors who might order it, with a clear explanation of what it adds.
Result: A new test reaches its buyers.
Conference presence with a follow-up
A plan for each conference that includes a follow-up on every doctor met.
Result: Conference contacts become senders.
Beyond search
Where we reach buyers of genetic and speciality testing labs, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Oncologists and surgical specialists
The few hundred doctors in each city who order molecular and histopathology tests.
Fertility and gynaecology specialists
Clinics that send prenatal and reproductive tests.
Paediatricians and neonatologists
Doctors who order newborn and metabolic screening.
Hospital pathology departments
Departments that send out tests they do not run themselves.
Who it is for
This is written for these genetic and speciality testing labs.
- Genetic and molecular testing labs
- Oncology and histopathology reference labs
- Fertility and prenatal genetics labs
- Microbiology and infectious disease reference labs
- Immunology and allergy testing labs
- Newborn and metabolic screening labs
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
01 · First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
04 · After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for genetic and speciality testing labs
- 1
Listen to how doctors learn about the lab
The free audit call traces who orders, why they chose you and what happens after a first sample.
- 2
Write for the doctor, not the buyer
A test guide for each speciality and a simple logistics sheet.
- 3
Follow up the first sample
A routine that makes a first order into a second.
- 4
Keep answers consistent
A named query contact and a log.
- 5
Report on samples, not activity
A report on doctors reached, orders and repeat orders against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions genetic and speciality testing labs ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we pay doctors for orders?
Are there rules on prenatal and genetic tests?
Can we market directly to patients?
Do you see test reports?
We have a scientist and no salesperson. Can you help?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Notes for owners
Read more about genetic and speciality testing labs.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.