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Home renovation companies · Social media

Show the flat before, during and after, so an owner can picture the mess ending.

Social media marketing for a renovation company is the practice of showing real jobs on the platforms where owners already scroll, so that your name is familiar when the decision arrives. GullySales works on what gets shown, how each job is filmed and where the viewer is sent next.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A handyman explains a cabinet repair to a homeowner

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for home renovation companies

Sales and marketing for home renovation companies, the overview.

Last updated 18 Oct 2026.

For home renovation companies

Where it usually goes wrong, and what we would do.

  • “Before and after is the format; the middle is the proof”

    Everyone posts the finished room. The posts that earn trust show the opened wall, the waterproofing layer and the conduit laid before plaster, because those are the stages at which an owner fears being cheated.

  • “Videos of the process reach owners who are not searching yet”

    An owner with a cracked bathroom may not search for months, but will stop at a clip of old tiles coming off. The reach works as memory: when the decision comes, yours is the name that feels known.

  • “Residents' groups carry the neighbour”

    A post about a finished job in the same building or the same locality is read differently from a post aimed at strangers. Ask the owner what may be shown and what must be hidden before anything goes up.

  • “Showing a client's home needs their agreement first”

    A finished flat can reveal the layout, a nameplate and sometimes the family. Ask permission, hide what identifies, and keep the agreement on record, since an upset client costs more than a missed post.

What we do

What we deliver for home renovation companies.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A filming checklist for the site supervisor

    A short sheet listing the shots to take at each stage, from the stripped wall to final handover.

    Result: Every job leaves a usable set of photographs and clips.

  2. A consent note for client permission

    A one-paragraph note, signed or confirmed in writing, saying what of the flat may be shown.

    Result: You can show a project without a later dispute.

  3. Post formats for each type of job

    Fixed layouts for bathroom, kitchen and whole-flat posts, so the team is not inventing a format each time.

    Result: A post can be assembled from site material in one sitting.

  4. A route from post to WhatsApp

    Each post ends with a link to message the company on WhatsApp Business, with the job type already typed in.

    Result: A viewer's interest arrives as a message you can answer.

  5. A plan for local group posting

    A list of residents' groups and society pages worth posting in, with each group's own rules read first.

    Result: Posts go where owners near your jobs actually are.

  6. A read of what viewers did next

    A review of which posts brought messages and site visits, not likes.

    Result: You can tell which posts brought real enquiries.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan these posts around one flat followed from the first site visit to the handover.

The bathroom with the tiles off
Format: a short video or photograph pair taken during work. Proof: the waterproofing layer visible, with the owner's agreement to show the flat.
What a bill of quantities line means
Format: one image of a single line item explained in plain words. Proof: a real line from a past quote with the client's details removed.
A society's working-hours rules and how the crew keeps to them
Format: a short text post with a photograph of the notice. Proof: the permission slip, blurred where it names a household.
Before, during and after of one room
Format: three photographs from the same corner. Proof: dated captions, so the owner sees the sequence is one job, not three.
A question from the site visit
Format: a text card with the owner's question and the engineer's answer. Proof: the engineer named, with the work they supervised.
A remote update for an owner abroad
Format: a screen capture of the video message sent to the owner. Proof: shows an NRI owner how they would follow the work from afar.

Who it is for

This is written for these home renovation companies.

  • Whole-flat renovation contractors for resale and older homes
  • Bathroom and kitchen renovation specialists
  • Turnkey civil, electrical and plumbing renovation firms
  • Villa and independent-house renovation companies
  • Companies working for NRI owners through remote updates
  • Interior contractors who also take structural and civil work
  • Pre-sale and rental-ready renovation teams for landlords
  • Society and apartment-block repair and renovation contractors

Not for

It is not the right fit if.

  • Clients have not agreed to photographs of their flats, and you would have to post stock images that tell the owner nothing about you.
  • Nobody on the team can take a clear photograph on site, so every post would come from a phone that sits in a drawer.
  • You expect likes to bring signed quotes, though owners here compare bills of quantities and check references before they reply.

Before you decide

Agree the work. Know how to judge it.

Social media marketing for home renovation companies: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for a renovation company?
Instagram and YouTube suit finished-flat visuals, and Facebook suits residents' groups. Start where your own enquiries say owners come from, and add a second platform only once the first has a steady routine.
Do we need a person inside the company to run it?
Someone must collect the footage from sites, because no outside team can film a wall as it is opened. Posting can be shared, but the supervisor's habit of taking photographs decides what exists to post.
Should we boost posts?
Boost a post that has already brought messages from the right area, and aim it at the localities you serve. Check the platform's current rules on targeting and advertisement content before spending.
Can we post a flat while the work is still going on?
Post it only if the owner has agreed, and keep the number, block and nameplate out of frame. A flat under work shows the waterproofing and wiring a finished photograph hides, which careful owners want to see. Ask for permission before the work begins.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for home renovation companies

Related work to consider.

Closest to this: content and social

Also for home renovation companies

Or start from the overview: sales and marketing for home renovation companies.

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