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Travel agencies and tour operators · Pay per click advertising

Buy the searches a portal cannot serve, in the month people are planning.

Pay per click advertising puts your agency in front of a family while the dates are still being argued about at home. GullySales runs search campaigns on the trips you operate, keeps the budget off flight and hotel searches, and asks for the dates on the form.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for travel agencies and tour operators

Sales and marketing for travel agencies and tour operators, the overview.

Last updated 5 Oct 2026.

For travel agencies and tour operators

Where it usually goes wrong, and what we would do.

  • “Bidding on flight tickets is money lit on fire”

    The portals will outspend you on every ticketing search, and the click that arrives wanted a fare, not an agent.

  • “Advertise in January for May”

    School holiday trips are decided over the winter. The family clicking in May has already booked with somebody else.

  • “The click has to reach WhatsApp”

    A landing page with a form and no number loses the father who wants to ask one question before dinner.

What we do

What we deliver for travel agencies and tour operators.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Campaigns built on trips, not on destinations

    One campaign per package you operate, worded the way the trip is actually sold, so a Char Dham budget is never spent on a Goa search.

    Result: Each trip gets a budget you can judge on its own.

  2. Flight, hotel and portal searches kept out

    Negative keywords on cheap flights, hotel booking, refund, PNR status, visa agent jobs and the portal brand names, reviewed as new ones appear.

    Result: The budget stops competing with MakeMyTrip on its own ground.

  3. A landing page per trip with the number on it

    The page behind each advert carries that itinerary, photographs from your own departures and a click to chat button beside the form.

    Result: A father with one question can ask it instead of leaving.

  4. A form that asks the dates and the headcount

    Travel dates, adults and children with ages, departure city and whether passports are ready, all asked before anybody builds an itinerary.

    Result: You know whether it is a job before you spend an hour on it.

  5. Spend moved to the months people plan in

    Budget raised over the winter for summer holidays, before the muhurtham months for honeymoons and when yatra registration opens, instead of spread flat across the year.

    Result: You are in front of them while the family is still deciding.

  6. Cost per booking, not cost per click

    Each month's spend read against enquiries, quotes sent and bookings taken for every trip, measured against the baseline from the start.

    Result: You can stop advertising the package that never converts.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a travel agency, and the ones to keep out.

Package searches, such as Kerala honeymoon package from Mumbai
Bid. A search with the trip and the departure city is a family comparing quotes. Match each advert to one package and show what is included and what is not.
Group tour and yatra searches, such as Char Dham yatra package
Bid ahead of each departure's registration. The page should show the dates, how the group travels and who accompanies it, and let people ask a question on WhatsApp before they pay.
Visa-only and ticket-only searches, such as Dubai visa online or cheap flight
Block unless you sell visas or tickets as a service. A person who wants only a visa will leave when asked about a package, and the click is lost either way.
Corporate and group searches, such as school tour operator
Bid in a separate campaign. The form should ask the group size, the dates and who approves, because these buyers compare several operators and need a written proposal.
Where the click lands
Send the click to the page for that trip, showing the itinerary, inclusions, exclusions and your own departure photographs. Put a WhatsApp button beside the form for a parent who has one question.
Counting a real enquiry
Count a request for a quote with travel dates and a headcount. Mark which ones paid an advance, by trip, because a trip that gets enquiries but no bookings is not worth advertising.

Who it is for

This is written for these travel agencies and tour operators.

  • Retail travel agencies selling domestic packages
  • Tour operators running their own group departures
  • International holiday and honeymoon specialists
  • Pilgrimage and yatra tour organisers
  • Air, rail and bus ticketing agents
  • Corporate travel and MICE agencies
  • Visa and travel documentation services
  • School and college educational tour operators
  • Local guides and sightseeing operators

Not for

It is not the right fit if.

  • You have no one to answer the phone or WhatsApp on the day the click arrives, and the money would buy missed calls.
  • Your landing page is a general home page with no trip on it, so the click would have nowhere useful to land.
  • You cannot say which signature trips make money for the agency, so you would not know what to advertise.

Before you decide

Agree the work. Know how to judge it.

PPC ads for travel agencies and tour operators: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Bring search-term reports, conversion definitions, and the sales outcome of past enquiries where available. Identify products, locations, and enquiries you cannot serve.

Make the scope clear

Choose the offer and landing page before setting a media budget. Agree who pays the platform, which actions count as conversions, and how unsuitable searches will be reviewed.

Check the work in use

Trace a test enquiry from the advert to the sales record. Review qualified enquiries and orders alongside spend, and separate duplicates or spam from genuine buyer demand.

Know when to change course

If the advert generates enquiries that do not fit, revise targeting and qualification before increasing spend. If suitable enquiries are lost after contact, work on the sales process.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Budget and responsibility approval

    You approve the channels, total spend, account ownership, and budget-movement limits. We name the person who approves campaigns and the sales contact responsible for enquiry outcomes.

  2. 2

    Tracking readiness decision

    We check account tracking against your enquiry sheet, call log, or CRM. Missing access and unreliable conversion events are identified before deciding what is ready to launch.

  3. 3

    Sales definitions sign-off

    Your sales contact agrees what qualifies an enquiry and what counts as a completed order. We record the baseline and decide how duplicate enquiries will be handled.

  4. 4

    Campaign launch approval

    You review the proposed campaign structure and response route. Required changes to advertising material or landing pages are identified, with any separate production work agreed before launch.

  5. 5

    Lead-quality review

    Your sales team supplies enquiry outcomes; we compare them with campaign and search-term records. Irrelevant traffic and missing source information are addressed before recommending more spend.

  6. 6

    Allocation decision and handover

    We make authorised budget moves or send decisions outside those limits for approval. The combined report records the evidence and identifies any action needed from your sales team.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How much should we spend on ads?
Enough to test one trip properly in one season, rather than a little spread over everything. We work the number back from what a booking earns you once hotels and transport are paid.
Can we advertise honeymoons and destination weddings?
Yes, and aim it at the city the couple lives in rather than the place they are going. A Bengaluru couple planning Bali searches from Bengaluru, months before the wedding.
Should we advertise for the travel month or for the trip itself?
Advertise the trip, in the weeks that families plan it. Someone who searches for a summer holiday decides well ahead of the month. Match your spend to the planning window for each trip, not to the date of departure.
Our price is higher than a portal's. Will ads still work?
They can, if the page says what you provide that a portal does not, such as a named escort or a plan for the whole family. Do not compete on price alone. Show your own departures and the reasons the cost is higher.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for travel agencies and tour operators.

All articles

More for travel agencies and tour operators

Related work to consider.

Or start from the overview: sales and marketing for travel agencies and tour operators.

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