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Contract logistics providers · Lead generation

Record every RFI, consultant call and plant introduction as a lead, and answer each differently.

Lead generation for a contract logistics provider means collecting the few enquiries a year that can become multi-year contracts, whether they arrive as an RFI, a consultant's call or an introduction at a plant gate. GullySales sets up the register, the first reply and the qualifying questions, so a lead that needs months of work is never handled like a price query.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A logistics manager and client review a warehouse dispatch

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for contract logistics providers

Sales and marketing for contract logistics providers, the overview.

Last updated 6 Oct 2026.

For contract logistics providers

Where it usually goes wrong, and what we would do.

  • “The lead arrives as an attachment”

    A spreadsheet with two hundred SKU rows reaches a shared inbox on a Friday evening. Nobody opens it until the closing date is close.

  • “A price query is not a lead”

    Someone asks for a rate per pallet position with no volume, no location and no date. A rate sent back is a rate quoted against your own bid.

  • “The best lead is a client's other plant”

    A supply chain head mentions a sister factory over the phone. Nobody writes it down, and the introduction dies in conversation.

What we do

What we deliver for contract logistics providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An RFI and RFQ register

    Every invitation logged with sender, company, closing date, query deadline, service and source, whoever receives it first.

    Result: No invitation sits unseen in one person's inbox.

  2. Qualifying questions for a logistics enquiry

    Volumes, SKU count, order lines, peaks, inbound and outbound mix, location, ERP, the present arrangement, the decision date and who signs.

    Result: You know early whether the enquiry can become a site.

  3. A first reply that asks for data

    A short reply with a data request sheet and an offer of a site visit, instead of a brochure and a rate card.

    Result: The buyer starts giving you what you need to price.

  4. A source list with a named owner

    Consultants, tender portals, client introductions and association contacts, each with someone responsible for watching it.

    Result: Leads from places nobody looked at start to appear in the register.

  5. A named list of plants along your corridors

    Plants and distribution centres near your sites, with the supply chain head's name and the service that fits, worked by a named person.

    Result: Outreach goes to companies you can serve from where you already are.

  6. Source recorded on every lead

    How each lead first reached you, written once and never overwritten, so reports show where contracts come from.

    Result: You see which source produces contracts and which only produces paper.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

A contract logistics provider hears from buyers in six ways, and each needs a different line in the register.

RFI or RFQ as an email attachment
Record the sender, company, closing date, query deadline and SKU count. Acknowledge it, ask for the query window and offer a site visit before any pricing starts.
A supply chain consultant's call
Record the consultant, and the client behind the call if it is shared. Reply with your capability note and ask what the client has already ruled out.
Tender portal or e-procurement notice
Log the notice number, eligibility, last date and who holds your registration papers. Decide whether to bid before anyone starts the paperwork.
Introduction from a client's other plant
Record who introduced you and which site they run. Thank the introducer first, then call the new contact and mention the name.
Website form or call from a plant
Note the goods, the location and the volume. A request for a rate without volume gets questions back, not a number.
Contact from a trade show or association event
Write the person's name, company and what they asked on the same day, and send a short note while they still remember you.

Who it is for

This is written for these contract logistics providers.

  • Dedicated warehousing for manufacturers
  • In-plant and line-side logistics for auto and engineering plants
  • Inbound milk-run and supplier pickup operators
  • FMCG and consumer durables distribution centres
  • Pharma and healthcare 3PLs with temperature-controlled storage
  • Retail and ecommerce replenishment operators
  • Spare parts and aftermarket logistics
  • Reverse logistics and returns processing

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we buy a list of manufacturers' logistics heads?
It rarely pays. Bought lists carry stale names, and a mail to a stranger who never asked is hard to defend under India's data protection law. Build your list from plants within reach of your sites and from people you have actually met.
The same RFQ reaches us from the client and from the consultant. How do we count it?
As one lead with two sources. Record both, answer once, and do not submit two bids. The record shows later how much work reaches you through consultants and how much directly.
When does an enquiry count as qualified?
When you hold volume data, the site location, a decision date and the name of the person who signs, or when a site visit is booked. Anything less is an enquiry in progress, and the register should say so.
Trade shows and association meetings produce visiting cards. Are they leads?
Only when someone asked you a question or agreed to hear from you. A card with a note on what was discussed is a lead. A pile of cards collected from a stall is a list you have not earned.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for contract logistics providers.

All articles

More for contract logistics providers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for contract logistics providers

Or start from the overview: sales and marketing for contract logistics providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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