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Cold storage operators · Lead generation

Write down the trader who asked in the off-season, because that trader will book before the harvest.

Lead generation for a cold storage operator means finding the traders, farmer groups and food brands who will need chambers, and getting each to commit before the season fills. GullySales builds the call list, the capacity notice and the follow-up that turns a rate question into booked chambers.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A cold storage supervisor checks produce in a refrigerated chamber

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for cold storage operators

Sales and marketing for cold storage operators, the overview.

Last updated 6 Oct 2026.

For cold storage operators

Where it usually goes wrong, and what we would do.

  • “Enquiries arrive in a rush and are forgotten”

    Around loading time the phone never stops. Names and quantities go on the back of a diary and are lost by the next season.

  • “Demand for chambers lives in the trader's plan”

    A trader decides how much to store when buying the crop. Call the trader before the purchase, not when lorries are already on the road.

  • “Food brands need the whole year, and you advertise for the season”

    A dairy, frozen food or ready-to-eat brand never hears about your idle months, so those chambers stay empty.

What we do

What we deliver for cold storage operators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A booking register for every call

    Trader, crop, quantity, expected arrival, rate quoted and advance asked, written down during the call, not remembered later.

    Result: No enquiry disappears into a diary.

  2. A call list from last season's receipts

    Every trader and agent from last season's register with the quantity stored, ready for calls before booking opens.

    Result: Repeat bookings start with your call.

  3. A capacity notice

    A short message and board stating when booking opens and how much space is available, sent to the traders on your list.

    Result: Traders ring you first instead of ringing around.

  4. A list of food brands within reach

    Dairy, frozen food, ice cream and ready-to-eat brands and their distributors, each with the person who handles storage.

    Result: Empty months have named prospects.

  5. A list of agents and producer groups

    Commission agents, farmer producer organisations and mandi traders, each with an owner on your team and a note of what was last said.

    Result: You reach the people who choose the store.

  6. Follow-up dates set when a rate is quoted

    Two dates entered with the quote, one before the trader's purchase date and one before arrival, with the wording written in advance.

    Result: A rate quote becomes a booking or a clear no.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

A cold storage operator hears from buyers of chamber space in six ways, and each one needs different details written down.

Trader's phone call before the season
Record name, crop, quantity, expected arrival date and the rate quoted. Confirm available space and the loading schedule on the same call, and note the advance asked.
Commission agent bringing farmers' produce
Note the agent and the produce. Ask whether the agent stores in their own name or the farmer's, which decides whose receipt is issued.
Farmer producer organisation
Record the group, the contact person and the crop plan. Offer a visit to the chambers before the season and ask who signs for the group.
Dairy, frozen food or ready-to-eat brand
Note the product, the temperature needed, pallet or crate size and the months required. Reply with a visit and your temperature log format, not a rate.
Pharma or vaccine distributor
Record the temperature range, the licence held, the quality contact and the audit to be run. Do not quote until the quality team has seen the site.
Last season's trader
Open the old record, see what was stored and paid, and ring before booking opens. Note any complaint from last time and what you changed.

Who it is for

This is written for these cold storage operators.

  • Agricultural cold storage
  • Multi-commodity cold stores
  • Cold storage for dairy and frozen foods
  • Pharmaceutical and vaccine storage
  • Cold storage with a transport arm
  • Controlled atmosphere storage

Not for

It is not the right fit if.

  • You have no register where a call is written down, so more enquiries would still be lost in the rush.
  • Your chambers are full for the season, so a new lead could only be told to wait for next year.
  • No one has the job of ringing back a trader who asked in the off-season.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it worth buying a list of traders?
Rarely. Traders know who owns the stores near their produce. Build your own list from last season's registers, agents and mandi contacts, and check each name against your records.
A trader rings twice for the same quantity. Is that two enquiries?
No. Record one enquiry and add the second call as a note. Duplicates make the register look fuller than it is, and a second call tells you the trader is serious.
What makes a booking enquiry qualified?
A crop, a quantity, an arrival date and a person who can pay the advance. Without these, log it as a rate query and ring again nearer the season.
Does a trader who walks in at the gate count?
Yes. A trader who comes to see the chambers is an enquiry. Write the name and crop in the register and ask who recommended you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for cold storage operators.

All articles

More for cold storage operators

Everything else we would do for you.

Closest to this: leads and follow-up

Also for cold storage operators

Or start from the overview: sales and marketing for cold storage operators.

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