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Freight and transport companies · Lead generation

The first rate back on WhatsApp makes the shortlist.

A rate enquiry for a transporter arrives with a lane, a weight and a loading date, and whoever answers first stays in the conversation. GullySales sets the enquiry format, the rate routine and one register for calls, WhatsApp and load boards, with a follow-up date on every quote.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for freight and transport companies

Sales and marketing for freight and transport companies, the overview.

Last updated 5 Oct 2026.

For freight and transport companies

Where it usually goes wrong, and what we would do.

  • “Half your enquiries are brokers reselling your rate”

    A broker will take your number, add a margin and quote the shipper directly. Knowing which is which changes what you say.

  • “A load tonight and a load next week are different jobs”

    One is capacity you fill at whatever the market pays. The other is worth a proper quotation and a call on Thursday.

  • “The material decides the vehicle and the rate”

    Steel coil, FMCG cartons and chemicals need different bodies and different permits, and a rate given before asking is one you withdraw.

What we do

What we deliver for freight and transport companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An enquiry format that captures the load

    Route, weight, material, vehicle wanted, loading date and the destination gate, asked on the first call or taken through the form.

    Result: You can quote without three more phone calls.

  2. A same-day rate routine

    A named person and a time limit for sending rates, so a request at eleven does not wait until the owner is free that evening.

    Result: You are quoting while the shipper is still deciding.

  3. One register for calls, WhatsApp and the boards

    Every rate request in a single list with the lane, the rate given and who asked, including the ones that came through a load board.

    Result: Nothing gets quoted twice at two different rates.

  4. Broker and direct shipper tagged apart

    Each enquiry marked as a broker, a trader or a plant at first contact, with different follow-up written for each.

    Result: You stop treating a reseller as a new account.

  5. A follow-up date on every quotation

    A date in the calendar against each rate sent, with a call and a note of whether it was won, lost or never loaded at all.

    Result: Quotes stop disappearing after one message.

  6. Quotes against loads booked, by lane

    A count of rate requests, quotes sent and loads actually moved on each route, against the baseline taken at the start.

    Result: You learn which lanes you win and at what rate.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places a transporter's enquiries arrive, and what to record at each.

Phone call asking for a rate on a lane
Record the route, the weight, the material, the vehicle needed and the loading date. Quote during the call if the lane is known, and note the rate given and the customer's answer.
WhatsApp message with a loading list
Log the sender, the lane and the dates. Reply with the vehicle available and the rate in one message, and save the chat against the load, so the quote can be traced.
Load board or transport portal posting
Note the portal, the load, the party and their payment record if known. Check the load details before replying, and mark the source so you can see if the portal pays for itself.
Broker or agent asking for a truck
Record the broker, the lane and the rate offered. Brokers pass work on, so note which brokers pay on time and which load details change after booking.
Direct shipper or plant logistics manager
Write the plant, the lanes, the volumes and the payment terms. Offer a trial load and note the transporter panel process, since a direct shipper can give repeat loads.
Repeat customer calling for the next load
Check the last load's delivery and any claim before quoting. Note the new lane and date. A customer who rings you again has decided you can do the job.

Who it is for

This is written for these freight and transport companies.

  • Full truck load fleet owners
  • Part truck load and groupage operators
  • Transport brokers and freight agents
  • Container and trailer transport companies
  • Temperature-controlled and reefer transport
  • Tanker operators for liquids and chemicals
  • Heavy haulage and project cargo movers
  • Staff bus and employee transport operators
  • Freight forwarders handling road, rail and port movements

Not for

It is not the right fit if.

  • No one can reply with a rate on WhatsApp within the working day, so more enquiries would only reach a slow answer.
  • You have not decided which lanes you want more of, so leads would come in for routes your trucks do not run.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we tell a broker from a direct shipper?
Ask who the consignor is and where the material loads. A broker will not give you the consignee and asks only for the rate. That is not a reason to refuse the broker, but it changes how far you shave the rate.
A customer asks for a rate and then disappears.
Usually the caller was collecting numbers for a comparison, or the load slipped. Put a date on the quote and call on it. Half the loads that go quiet move a fortnight later, and the transporter who called is the one who gets it.
A shipper wants a rate but will not say the weight or material. What do we do?
Give a range only after asking, and say plainly that the rate depends on weight, material and vehicle. Record the enquiry as incomplete. Without those details a rate is a guess, and a wrong rate costs more than a lost enquiry.
How do we follow up a rate sent and not accepted?
Call or message after the loading date has passed and ask what moved the load. Record whether it went to another carrier and at what rate if the customer says. That tells you if your rate was the reason or the vehicle was.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for freight and transport companies.

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More for freight and transport companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for freight and transport companies

Or start from the overview: sales and marketing for freight and transport companies.

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