FMCG and beverage brands · Website
Give distributors, buyers and shoppers one site that answers where to buy and how to stock.
A website for an FMCG or beverage brand shows the range, tells shoppers where to find it and gives a distributor or bulk buyer a way to enquire. It does not need a shopping cart to work. GullySales plans the pages around the questions your distributors, canteen buyers and chains ask, and builds the enquiry path that reaches your sales team.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for FMCG and beverage brands, the overview.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For FMCG and beverage brands
Where it usually goes wrong, and what we would do.
“The first visitor is often a distributor, not a shopper”
A distributor in another district hears of the brand, searches for it and wants the product range, the company and a way to contact the team. A site with only a pack shot and no enquiry route sends the visit to a rival whose page does.
“Shoppers ask where to buy”
A visitor who liked a drink at a wedding wants the nearest shop or a way to order a 20-litre can. A list of towns served and a contact for delivery answers the question, where an empty product gallery sends the visitor away.
“Documents belong on the site”
Chains and canteen contractors ask for the licence details, pack specifications, barcodes and images. When they sit on a page behind a simple request, the buyer has what is needed to list the product, and the sales team is spared repeated emails.
“Pack pages need accuracy before design”
The label on the site must match the label on the pack: ingredients, net quantity, MRP and licence declarations. A mismatch creates a complaint with a chain buyer. The page is checked against the printed pack by someone who reads both.
What we do
What we deliver for FMCG and beverage brands.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Range pages with pack sizes
Each product with its pack sizes, case count and a clear image, written to match the printed label.
Result: A buyer sees the full range and the case sizes.
Distributor enquiry page
A page for district distributors and wholesalers, saying what the brand offers and asking for godown, vehicle and area details.
Result: Distributor enquiries arrive with the facts you need.
Where to buy and bulk supply page
Towns served, delivery for 20-litre cans, and a form for caterers, canteens and event organisers.
Result: Shoppers and bulk buyers each find a route to you.
Trade downloads
Pack images, barcodes, specification sheets and company details for chains and quick commerce teams, offered on request.
Result: A listing request needs fewer emails.
Phone-first layout and enquiry routing
Pages that load on a basic phone, with a call and WhatsApp button, and enquiries routed to the right person on your team.
Result: Every enquiry has an owner.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these FMCG and beverage brands.
- Packaged drinking water and 20-litre can brands
- Regional soft drink, soda and goli soda bottlers
- Juice, fruit drink and nectar brands
- Energy, sports and electrolyte drink brands
- Packaged tea and coffee powder brands
- Flavoured milk, buttermilk and lassi brands
- Home care brands: detergent, dishwash, floor cleaner and phenyl
- Personal care and pooja brands: soap, hair oil and agarbatti
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need to sell online from our own site?
What must the site say about licences and labels?
Who should update the site when a scheme or price changes?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for FMCG and beverage brands.
5 min read · 6 Oct 2026How food brands win the trade and the shopperA packed food or household brand is chosen twice: by the distributor, retailer or kitchen that stocks it, then by the shopper who picks it up. Here is what each buyer checks and where brands lose both.
6 min read · 6 Oct 2026How beverage brands check summer loading against sell-throughA distributor's invoice shows what you pushed into the godown, not what reached shops. Here is how a beverage brand compares summer loading with sell-through before the monsoon arrives.
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Or start from the overview: sales and marketing for FMCG and beverage brands.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.