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Waterproofing product manufacturers · CRM

Keep one record of every applicator, dealer, project and the jobs that came back.

A CRM for a waterproofing manufacturer is a single record of applicators, dealers, builders and projects, with what each was told and shown. GullySales sets up the fields, stages and habits around your sales team, using a tool your team will actually open.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Waterproofing contractors: show a real physical business scene illustrating Leak inspection report. Record photos, moisture spots, the area measured and the likely source on a phone, standing on the terrace. The report is done on site.

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for waterproofing product manufacturers

Sales and marketing for waterproofing product manufacturers, the overview.

Last updated 18 Oct 2026.

For waterproofing product manufacturers

Where it usually goes wrong, and what we would do.

  • “Applicator knowledge lives in a salesperson's head”

    The field executive knows which applicator was shown the crystalline compound and who refused. When that executive leaves, the register leaves too. A shared record keeps the relationship with the company.

  • “A project is not a contact”

    A basement job has a builder, a consultant, an applicator and a dealer, each with a say. Recording only the person who called loses the rest. The record needs a project with linked people.

  • “Callbacks vanish into phone calls”

    A returned job is told to a salesperson on a call and forgotten. Without a record of surface, product and cause, the same failure repeats in the next city.

  • “Dealer stock and display need a note”

    Whether a dealer holds the full range or one bucket, and whether the display is up, shapes the next visit. A record of this turns a courtesy call into a planned one.

What we do

What we deliver for waterproofing product manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Applicator and dealer register

    A record of each person, city, trade, products handled, demonstrations attended and jobs reported.

    Result: Anyone on the team can see an applicator's history before a call.

  2. Project pipeline

    A stage list from design stage to supply to completion, with the linked consultant, builder, applicator and dealer.

    Result: A project shows who has been contacted and what was sent.

  3. Callback log

    A form for every returned job: surface, product, area, cause found and who visited.

    Result: After a season, the log shows where leaks traced to.

  4. Dealer visit notes

    A short template for stock held, display status, orders and next step after each visit.

    Result: The next visit starts from what was seen last.

  5. Team handover habit

    A rule that every call and visit is logged on the day, with a check by the sales head.

    Result: A salesperson leaving does not take the register along.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these waterproofing product manufacturers.

  • Cementitious and polymer-modified waterproofing coating makers
  • Liquid-applied membrane and PU coating makers
  • Bituminous membrane and primer manufacturers
  • Crystalline waterproofing compound makers for basements and tanks
  • Waterproofing admixture and integral compound makers
  • Sealant, joint filler and injection grout manufacturers
  • Roof coating and heat-reflective terrace paint makers
  • Regional makers supplying through dealers and applicators

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM tool should we use?
Pick the one your field team will open on a phone. Several tools work for this. What matters is the fields and the habit, which we set up, not the brand name.
Do field executives have to type long notes?
No. A few fields and a voice note are enough. A long form is skipped on a busy site, and an empty record is worse than a short one.
Can the CRM show which source gave us the order?
Yes, if the source is recorded when the enquiry arrives. We set the source field as a required choice so the count is not left to memory.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for waterproofing product manufacturers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for waterproofing product manufacturers

Or start from the overview: sales and marketing for waterproofing product manufacturers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need