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Automation equipment manufacturers · Social media

Show the drive on the machine, in the plant, running the job it was bought for.

Social media for an automation equipment maker is the use of LinkedIn, YouTube and WhatsApp to show engineers and distributors how your parts work on real machines. GullySales works on posts that carry a technical point and one clear action.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Automation engineers inspect a guarded robotic production cell

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for automation equipment manufacturers

Sales and marketing for automation equipment manufacturers, the overview.

Last updated 18 Oct 2026.

For automation equipment manufacturers

Where it usually goes wrong, and what we would do.

  • “Engineers watch a part work, not a banner”

    A short video of a servo drive holding a position, or a sensor counting on a fast line, tells an engineer more than a product shot. A banner with a launch date gives nothing to compare.

  • “The audience is a few thousand specific people”

    The buyers are panel builders, OEM engineers and integrators. A post with a large reach among the general public adds nothing to your next quote. A post seen by fifty engineers in packaging machinery can add an enquiry.

  • “Distributors share what makes them look knowledgeable”

    A distributor reposts a clear wiring tip or a comparison sheet. A promotional graphic stays on your page. Make the post one a distributor would send to a customer.

  • “Staff engineers are the credible voice”

    A post from an application engineer explaining a fix reads as help. The same text from the company page reads as an advertisement. The engineer needs time, a simple format and a review from the product team.

What we do

What we deliver for automation equipment manufacturers.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A LinkedIn plan for named buyers

    A list of the panel builders, OEMs and distributors to reach, with posts written for the engineer on that list.

    Result: Every post has an intended reader group, written beside it.

  2. Short demo and wiring videos

    Phone-shot clips of a part on a bench or machine, with a caption naming the product, the rating and the task.

    Result: Each clip ends with the product page or the technical contact.

  3. A post template for application engineers

    A simple frame: the problem on the machine, what was changed, the part used, and a question for readers.

    Result: An engineer can write a post in a few lines without a designer.

  4. A distributor sharing kit

    A set of images, clips and one-line captions that a distributor can post or send to a customer.

    Result: The kit lists what each distributor has shared.

  5. A comment and message routine

    A rule for who replies to a technical question on a post and how it moves to the technical enquiry desk.

    Result: Every comment with a question has a named person who answered it.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that show a part doing its job on a real machine.

A drive tuned on a running conveyor
A short phone video from the application engineer with the part number named. Needs the plant's permission to show the machine.
Wiring a sensor to a PLC input
A step-by-step clip or carousel with the terminal numbers shown. Must be checked by the engineer who wrote it.
Distributor counter day
A photo set of your range on a distributor's shelf with the demo kit running. Needs the distributor's consent to post.
A fault found and fixed
A post on a real trip or fault and its cause, told without naming the customer. Shows how your support team thinks.
Exhibition stand demonstration
A clip of the servo or HMI demo at an automation show, posted with the part numbers on display.

Who it is for

This is written for these automation equipment manufacturers.

  • Servo and variable frequency drive makers
  • PLC, HMI and controller makers
  • Sensor, encoder and proximity switch makers
  • Relay, contactor and control panel component makers
  • Motion control component makers, including linear guides and actuators
  • Power supply, signal conditioner and instrumentation makers
  • Industrial networking, gateway and IoT device makers
  • Machine vision and barcode reader makers

Not for

It is not the right fit if.

  • Your engineers cannot spare an hour to film or check a post, so the page would show unchecked technical claims.
  • No customer has agreed to let you show a machine, and you have no demo bench of your own to film instead.
  • You expect the posts to bring orders without anyone replying to the engineers who comment and message.

Before you decide

Agree the work. Know how to judge it.

Social media for automation equipment makers: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should appear on camera?
Application engineers who know the product, with their agreement. Buyers trust a person who can explain a drive fault. Decide who is comfortable on camera, give them a short brief, and let the product team check the claims before the post goes up.
Can we show a customer's machine?
Only with the customer's permission, in writing, and without the nameplate or any detail they treat as confidential. Some machine builders do not want their design copied. Ask first, and offer to show the part without the machine around it.
Do festivals matter for a business like ours?
A greeting on a festival keeps goodwill with distributors, but it brings no specification. Keep festival posts few and simple, and spend the effort on technical posts that an engineer would save.
Which platform suits an automation equipment maker best?
Start with LinkedIn, since panel builders, OEM engineers and distributors are present there under their company names. A short video library on YouTube serves the wiring and demo clips. Add other platforms only when you can name the buyers you expect to reach on them.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for automation equipment manufacturers

Related work to consider.

Closest to this: content and social

Also for automation equipment manufacturers

Or start from the overview: sales and marketing for automation equipment manufacturers.

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