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Ceramic tile manufacturers · Point-of-sale marketing

Win the choice made while the buyer stands in front of the dealer's tile wall.

Point-of-sale marketing for a tile maker is the display wall panel, shade card, sample board and counter piece that sit in front of a buyer choosing a floor or bathroom. GullySales designs these for real showroom space, links them to your catalogue by QR code and checks that they are put up and kept current.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A builder and supervisor inspect paving blocks in a materials yard

What point-of-sale marketing means

Point-of-sale marketing is the printed and physical material at the counter and shelf that decides the last choice between brands. GullySales designs it to fit real shop space, adds a QR code to your WhatsApp catalogue or warranty page, checks that it is put up, and gets outdated scheme material removed.

Also for ceramic tile manufacturers

Sales and marketing for ceramic tile manufacturers, the overview.

Last updated 18 Oct 2026.

For ceramic tile manufacturers

Where it usually goes wrong, and what we would do.

  • “A tile on a small sample cannot show a finished wall”

    A household cannot picture a floor from a small square. A panel or room view that shows the design laid on a wall gives the buyer and the contractor something to point at. A bare sample sticker leaves the dealer to explain, and the dealer explains the brand that earns more.

  • “The dealer decides what goes up, so the piece must fit the wall”

    A panel cut to a printer's default size is left in the godown. Pieces measured to the dealer's actual racks, wall bays and counters get used. Measured sizes are taken from real showrooms and different outlet types before artwork starts.

  • “Old scheme boards stay up after the scheme ends”

    A buyer reads an offer, finds it has lapsed and distrusts the dealer, then the brand. Each piece that carries an offer needs an end date written in, a note telling the dealer when to take it down and a check by the sales officer on the next visit.

  • “The mason and designer need something they can carry”

    The influencer on the site visits showroom after showroom and picks up a shade card from each. A card that is easy to keep, shows the real shades and links to the full catalogue by QR code stays in the bag. A glossy brochure that cannot show shade stays on the counter.

What we do

What we deliver for ceramic tile manufacturers.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Material list by outlet type

    A list of wall panels, shade cards, sample boards, counter pieces and billing-desk cards that suit each type of dealer you sell through. You approve the list before design starts.

    Result: Each outlet type has a short list of pieces designed for it.

  2. Size sheet from real showrooms

    Dimensions measured from sample display walls, racks and counters, showing what each outlet type can hold.

    Result: Artwork is cut to a size the dealer can fit.

  3. Artwork for each piece

    Print-ready files with the series name, the room view and your approved wording on offers. Shade is checked against a physical sample, and you sign off every proof.

    Result: The printed piece can be compared with the actual tile.

  4. QR code to catalogue or dealer locator

    A code on the piece that opens your WhatsApp catalogue, your dealer locator or a sample request form, tested on a phone before print. The destination stays under your account.

    Result: A buyer can scan and reach the right page, and your team can check the link works.

  5. Display and removal brief

    A one-page instruction for the dealer and the sales officer on where each piece goes, which offers carry an end date, and what to take down when the scheme closes.

    Result: Outdated pieces are listed and removed.

  6. Put-up check

    A visit or photo check recording which showrooms put up which pieces, and which asked for replacements or resizing.

    Result: You can compare pieces dispatched against pieces actually on a wall.

How the result is measured

  • Outlets with each piece put up, separate from pieces dispatched
  • Material in the right place and readable at the counter
  • Outdated scheme material still showing after its end date

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full point-of-sale marketing page

Who it is for

This is written for these ceramic tile manufacturers.

  • Wall tile manufacturers for bathrooms and kitchens
  • Floor tile manufacturers for homes and offices
  • Parking and outdoor tile makers
  • Digital print ceramic tile producers
  • Regional makers selling through dealers in a few states
  • Makers focused on export buyers
  • Producers supplying builders and developers directly
  • Plants in tile clusters selling to traders and exporters

Before you decide

Agree the work. Know how to judge it.

Point-of-sale marketing for ceramic tile manufacturers: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Map existing partners, their territories, and the customers they serve. Review active selling and repeat orders separately from the number of partners signed up.

Make the scope clear

Agree partner fit, territory rules, onboarding, and support responsibilities. Clarify how direct enquiries and partner enquiries are assigned before starting recruitment.

Check the work in use

Follow a partner enquiry through to an order and the next purchase. Check whether the partner has the product knowledge and material needed to sell without repeated intervention.

Know when to change course

If current partners cannot sell because supply or support is weak, resolve that before recruiting more. A bigger network can spread the same problem further.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the point-of-sale marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Outlet and product choice

    You tell us the outlets you sell through and the products that need a push at the counter. We agree which pieces suit which outlet.

  2. 2

    Space measurement

    Your field team or a dealer sends photographs and measurements of counters and shelves. We fit sizes to them before any artwork begins.

  3. 3

    Artwork and QR approval

    You approve each proof, the offer wording and the QR destination. Anything that states a price or scheme is checked against your written scheme note.

  4. 4

    Print and dispatch handoff

    The approved files go to your printer or ours as agreed in writing, with quantities by dealer. Dispatch records which outlet got which piece.

  5. 5

    Store-visit check

    Photographs or visits confirm the material is up, readable and in the right place. Gaps go to the responsible dealer or field representative.

  6. 6

    Scheme withdrawal

    When a scheme ends, the withdrawal list is sent and a recheck confirms old material has come down.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do dealers have to display what we send?
No. A dealer chooses what to put up, so the pieces are designed to be useful to the dealer as well, and the put-up check shows who uses them. If a dealer has not agreed to display the brand at all, retailer marketing comes first.
Can the display card state a selling price?
Retail pricing instructions are for your own legal adviser, not for a display card. The pieces carry the series, the room view and approved offer wording. Check with your adviser before printing any price line.
How do we know a piece produced an enquiry?
Scans of the QR code, sample requests and dealer-recorded enquiries are logged against the piece. This will not show every sale, because buyers decide and pay at the counter. The log shows which pieces are being looked at.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for ceramic tile manufacturers

Related work to consider.

Closest to this: channels and partners

Also for ceramic tile manufacturers

Or start from the overview: sales and marketing for ceramic tile manufacturers.

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