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FMCG and beverage brands · Social media

Make the bottle familiar on a phone before the shopper meets it in a cooler.

Social media for an FMCG or beverage brand is where a shopper first sees the bottle, the pouch or the jingle, so they recognise it in a shop later. GullySales plans posts around the summer, the cricket season and the festivals, and keeps a separate channel for retailers and distributors.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A brand owner reviews beverage and snack packaging

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for FMCG and beverage brands

Sales and marketing for FMCG and beverage brands, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For FMCG and beverage brands

Where it usually goes wrong, and what we would do.

  • “Most posts never say where to buy”

    A reel gets views in Chennai while the brand is stocked in three districts of Andhra, and nobody watching can act on it.

  • “Summer content shot in May is too late”

    Drinks are chosen from the first hot week of March, so the reels and creator posts have to be shot while it is still cool.

  • “Retailers judge a new brand by its page”

    A shopkeeper asked to stock an unknown cleaner checks whether the brand looks alive online before giving it a shelf.

What we do

What we deliver for FMCG and beverage brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A season calendar for drinks and home care

    Summer, the IPL, the wedding months, Diwali cleaning and the monsoon dip, with shoots planned well ahead of each one.

    Result: Content is ready the week demand starts.

  2. Ads limited to the districts you stock

    Paid reach on Instagram and Facebook set by pin code to the areas where distributors have placed the pack.

    Result: Money goes to people who can buy it on the way home.

  3. Pack shots that read on a small screen

    The bottle, the pouch and the label photographed so the colour and the name stay clear at thumbnail size and inside a cooler.

    Result: The shopper recognises what they saw on their phone.

  4. Regional language reels

    Captions and voiceovers in Telugu, Kannada, Marathi or the language of your market, naming the kind of shop that sells the pack.

    Result: People in your districts hear the brand in their own words.

  5. A broadcast list for the trade

    A WhatsApp Business list carrying new SKUs, scheme dates and display contests to retailers and distributors, kept apart from consumer posts.

    Result: The trade hears about a launch from you first.

  6. Complaints answered in the open

    Leaking bottles, a bad batch or a missing stockist answered publicly, with the batch number and the shop asked for in a private message.

    Result: A complaint ends as a replaced pack, not a long thread.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for shoppers and retailers

Where a drinks or home care brand reaches shoppers and the trade, and the one thing each post should ask for.

Instagram reels of the cold pour
Show the bottle coming out of a cooler and being opened, with the pack and the price point in frame. The action wanted is asking for it by name at the nearest shop.
YouTube Shorts for home care demonstrations
Show the floor cleaner or dishwash on a real stain in a real kitchen, in the regional language. The action wanted is trying the small pack, so put its price on screen.
WhatsApp broadcast to retailers
Send a new flavour, the scheme on it and the date it ends, one scheme per message. The action wanted is a reply with the number of cases, which the distributor then fills.
Facebook in small towns
Post the pack, the outlets in that town that stock it and the cricket or festival moment, in the local language. The action wanted is a visit to a named shop.
What not to post
No health or energy claims the label does not carry, no caffeinated drink shown with children, and nothing that mocks a rival's bottle. Check the current food and advertising rules before posting.

Who it is for

This is written for these FMCG and beverage brands.

  • Packaged drinking water and 20-litre can brands
  • Regional soft drink, soda and goli soda bottlers
  • Juice, fruit drink and nectar brands
  • Energy, sports and electrolyte drink brands
  • Packaged tea and coffee powder brands
  • Flavoured milk, buttermilk and lassi brands
  • Home care brands: detergent, dishwash, floor cleaner and phenyl
  • Personal care and pooja brands: soap, hair oil and agarbatti

Not for

It is not the right fit if.

  • Your pack is stocked in too few outlets for a viewer to find it, so a reel would send interest to a rival bottle.
  • Nobody on the team can reply to comments and messages, so a complaint about a leaking pack would sit in public.
  • Your label claims are not settled with your quality head, so every caption would risk saying something the pack cannot support.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we post during IPL matches?
Yes, if the brand is stocked where the viewers are. Match evenings are when cold drinks and snacks get bought, so a post near the start of a match lands at the right moment. Do not use league or team logos, or player images, without a licence.
Who should appear in our posts?
Real people from your market: a shopkeeper at the cooler, a delivery boy with a crate, a family at a function. Get written consent from each person before posting. Keep children out of anything about caffeinated or energy drinks.
How do we handle a leaking bottle complaint posted on our page?
Reply in public, apologise, and ask for the batch number and the shop by private message. Replace the pack through the distributor and log the batch for your quality team. Deleting the comment looks worse to the next shopper than the leak did.
Can we repost display photos that retailers send us?
Yes, with the retailer's permission, which you can ask for on WhatsApp and keep. A photo of your rack in a real shop is good proof for other retailers on the broadcast list. Crop out any rival brand's poster before posting.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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