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FMCG and beverage brands · Website

Give distributors, buyers and shoppers one site that answers where to buy and how to stock.

A website for an FMCG or beverage brand shows the range, tells shoppers where to find it and gives a distributor or bulk buyer a way to enquire. It does not need a shopping cart to work. GullySales plans the pages around the questions your distributors, canteen buyers and chains ask, and builds the enquiry path that reaches your sales team.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A brand owner reviews beverage and snack packaging

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for FMCG and beverage brands

Sales and marketing for FMCG and beverage brands, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For FMCG and beverage brands

Where it usually goes wrong, and what we would do.

  • “The first visitor is often a distributor, not a shopper”

    A distributor in another district hears of the brand, searches for it and wants the product range, the company and a way to contact the team. A site with only a pack shot and no enquiry route sends the visit to a rival whose page does.

  • “Shoppers ask where to buy”

    A visitor who liked a drink at a wedding wants the nearest shop or a way to order a 20-litre can. A list of towns served and a contact for delivery answers the question, where an empty product gallery sends the visitor away.

  • “Documents belong on the site”

    Chains and canteen contractors ask for the licence details, pack specifications, barcodes and images. When they sit on a page behind a simple request, the buyer has what is needed to list the product, and the sales team is spared repeated emails.

  • “Pack pages need accuracy before design”

    The label on the site must match the label on the pack: ingredients, net quantity, MRP and licence declarations. A mismatch creates a complaint with a chain buyer. The page is checked against the printed pack by someone who reads both.

What we do

What we deliver for FMCG and beverage brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Range pages with pack sizes

    Each product with its pack sizes, case count and a clear image, written to match the printed label.

    Result: A buyer sees the full range and the case sizes.

  2. Distributor enquiry page

    A page for district distributors and wholesalers, saying what the brand offers and asking for godown, vehicle and area details.

    Result: Distributor enquiries arrive with the facts you need.

  3. Where to buy and bulk supply page

    Towns served, delivery for 20-litre cans, and a form for caterers, canteens and event organisers.

    Result: Shoppers and bulk buyers each find a route to you.

  4. Trade downloads

    Pack images, barcodes, specification sheets and company details for chains and quick commerce teams, offered on request.

    Result: A listing request needs fewer emails.

  5. Phone-first layout and enquiry routing

    Pages that load on a basic phone, with a call and WhatsApp button, and enquiries routed to the right person on your team.

    Result: Every enquiry has an owner.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Pages worth building

The pages a distributor, a caterer and a shopper each look for on a drinks or home care site.

Become a distributor
Open districts, godown and vehicle needs, how margins are agreed and a form asking the current brands carried. The sales head reads the form.
Bulk and event supply
Pack sizes, minimum order, delivery cities and the notice needed before a function, with a call and WhatsApp button for caterers.
Where to buy
Towns and outlet types that stock the pack, updated by the sales officer as distributors are added, so a shopper finds a shelf.
Range with pack and case sizes
Each product as printed on the label, with case count and shelf life, so a buyer can plan an order without calling.
Licences and documents
The licence details a chain or canteen contractor asks for, displayed as on the label, with a contact for the full set.

Who it is for

This is written for these FMCG and beverage brands.

  • Packaged drinking water and 20-litre can brands
  • Regional soft drink, soda and goli soda bottlers
  • Juice, fruit drink and nectar brands
  • Energy, sports and electrolyte drink brands
  • Packaged tea and coffee powder brands
  • Flavoured milk, buttermilk and lassi brands
  • Home care brands: detergent, dishwash, floor cleaner and phenyl
  • Personal care and pooja brands: soap, hair oil and agarbatti

Not for

It is not the right fit if.

  • No one is named to update where-to-buy, so the page would send shoppers to shops that no longer stock the pack.
  • Your trade terms change with each scheme, so the distributor page would contradict what the sales officer says.
  • Your label and licence details are still being corrected, so the range pages would need rewriting.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need to sell online from our own site?
No. For most brands in this trade the site is a place for distributors, bulk buyers and shoppers to find you, with the sale made through shops, chains and apps. Add a cart only when you can pack, ship and refund a case on your own.
What must the site say about licences and labels?
Show only what is true and current for your product, such as the food licence number and the pack declarations. Rules on labels and claims differ by product and change over time, so have your regulatory adviser read the pages before they go live.
Who should update the site when a scheme or price changes?
Name one person at your company, and keep prices and schemes off the public pages where a change would leave them wrong. Put the changing material in the distributor message or the trade download, and keep the site for what stays true.
Can the site show the licence and label details?
Show them exactly as printed on the label, and no more. Food and beverage rules on what a site may say differ from what a pack may say, so check wording with your quality head or adviser, and update the page whenever the label is reprinted.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for FMCG and beverage brands.

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