Skip to content
GullySales
GullySales
Tell us what you need

Industrial suppliers and distributors · Pay per click advertising

Buy the part number, not the words Grainger already owns.

Paid search for an industrial distributor works on the narrow searches, the part number, the interchange and the emergency, because a national house will outbid you on anything general. GullySales runs those campaigns, keeps students, job hunters and equipment shoppers out of the budget, and reads spend against quotes and orders.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for industrial suppliers and distributors

Sales and marketing for industrial suppliers and distributors, the overview.

Last updated 5 Oct 2026.

For industrial suppliers and distributors

Where it usually goes wrong, and what we would do.

  • “Industrial supplies is a phrase you cannot afford”

    A national catalogue house pays for that click all day, and the person who typed it was not ready to order anything.

  • “A plant-down search happens at six in the morning”

    If the form drops into an inbox nobody opens before nine, you paid for a lead who rang somebody else at seven.

  • “Performance Max will spend your money on homeowners”

    Left alone it finds people shopping for a tool, because your product feed looks like a retail catalogue to it.

What we do

What we deliver for industrial suppliers and distributors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns built on part numbers and interchanges

    Ad groups for the numbers your counter is asked for most and the OEM numbers you cross to, each landing on the page for that item.

    Result: Spend goes to buyers who already know what they need.

  2. A shopping feed limited to what you hold

    Your feed cut back to stocked items, with the branch, the price basis and availability kept current instead of a full catalogue dump.

    Result: Nobody clicks an advert for something you cannot ship.

  3. Negatives for students, jobs and used machinery

    Blocks on training courses, apprentice searches, second-hand equipment, rental and the consumer tool traffic that fills an industrial account.

    Result: The budget stops answering people who will never buy.

  4. An emergency and will-call campaign on its own budget

    Separate wording and hours for plant-down and same-day pickup searches, with a phone number rather than a form as the first action.

    Result: The two o'clock breakdown reaches a person.

  5. Call tracking that counts the calls nobody took

    A number per campaign, recorded, with the rings that went unanswered while the counter was busy listed alongside.

    Result: You find out how many paid calls were dropped.

  6. Spend read against quotes and orders by category

    Cost per quote and cost per order by product line, set beside the numbers taken before the account was touched.

    Result: You can drop a line that never repays its clicks.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at an industrial supplier, and the ones to keep out.

Part number and size searches, such as 6205 2RS bearing
Bid. The buyer has a part and a machine to fix. Show stock, the make and a call button, and keep a separate ad group for each product family you hold.
Brand plus town, such as SKF bearing dealer in your city
Bid on the brands you are authorised for. A buyer who names a brand and a town wants a nearby stockist. Say that you stock and deliver locally.
Hydraulic hose, fittings and pneumatic part searches
Bid, if you fabricate or crimp. Say the sizes and whether you make the assembly at the counter, since a plant often needs it that day.
Plant stopped and breakdown part searches
Bid, as a campaign of its own, with a call button and the hours a person answers. A maintenance head with a stopped line will call the one who picks up.
Student, job, used machinery and general industrial supplies searches
Block. Mechanical project, job vacancy, used lathe and industrial supplies near me bring students and wide searches. Add them as negatives and read the terms.
Where the click lands, and what to count
Send part searches to a page for that product family with the stock and an enquiry form asking part number, quantity and delivery. Count a quote request with a part number and a call, and log the orders.

Who it is for

This is written for these industrial suppliers and distributors.

  • MRO and general industrial supply houses
  • Bearing, power transmission and motion distributors
  • Hydraulic and pneumatic distributors with a fabrication shop
  • Electrical and automation distributors
  • Fastener, abrasive and cutting tool suppliers
  • Safety and PPE distributors
  • Pipe, valve and fitting suppliers
  • Process equipment and pump distributors with service work
  • Single-branch independents inside a buying group

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we outbid Amazon Business and the national houses?
Not on a general term, and trying empties the budget by the middle of the month. You win on the part number, the interchange and the emergency, where a national buyer has no advantage. That is a smaller pot of searches and a far better one.
Should we advertise the whole catalogue?
No. Advertising belongs on the lines where you hold stock, carry margin and can ship today. Everything else is better served by the search box on your own site and by the counter.
Should the advertisement list the whole catalogue?
No. A buyer wants one part. Advertise the families where you hold stock and can supply from stock, and let the page search the rest. Spend on the lines that have repeat buyers, and stop ads on parts you cannot supply.
How do we keep individual consumers from calling?
Say for industrial and plant use in the advertisement, add household, home, toy and price words as negatives, and ask for a company name on the form. Check search terms for consumer words and trim them.
What hours would you cover for our branch?
The hours that overlap your working day, agreed and written down before any work starts. We settle that on the first call rather than the third, because a counter runs to its own clock and a quote chased at the wrong hour is wasted. Nights, weekends and the will-call desk stay with your own people.
Can anyone actually compete with Amazon Business?
Not on a box of gloves, and pretending otherwise wastes your money. You compete on the part that is not stocked anywhere near the plant, on the assembly made while the truck waits, and on knowing what fits. The work here is making those three things findable and answerable, then defending the lines you still hold.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for industrial suppliers and distributors.

All articles

More for industrial suppliers and distributors

Everything else we would do for you.

Or start from the overview: sales and marketing for industrial suppliers and distributors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need