MRI scan centres · Healthcare
A scanner earns only while a patient is lying in it, so keep the slots full.
A footballer's knee is sore after a match and the orthopaedic surgeon wants an MRI. His mother rings a centre, hears that the first slot is in three days, and asks if the scan hurts. The person who explains it kindly, quotes one clear price and offers a slot gets the scan.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
An MRI centre carries one of the heaviest fixed costs in healthcare, so an empty slot is a direct loss. Marketing puts the machine in front of the orthopaedic, neurology and sports clinics that refer. Sales is the price call, the anxious patient, the insurer query and the slot refilled after a cancellation. GullySales handles those calls and the referrers.
An MRI scan takes a long time and costs a great deal, which makes every slot valuable. A cancelled four o'clock appointment cannot be sold twice. Centres lose patients three ways. The price answer is vague. A patient frightened of the tunnel is never reassured. And a referring clinic has not heard from the centre in a year.
How buyers decide
How MRI scan centres are chosen.
Referrals do most of the work. Orthopaedic surgeons, neurologists, neurosurgeons and sports medicine doctors order most MRIs, and their reception staff name the centre. A centre not in front of those clinics is simply not on the list. Patients ask four things: how soon, how much, will my insurer pay and how long will it take.
The scan itself worries people. Many are afraid of the narrow tube, the noise and staying still, and a few cannot have an MRI at all. A centre that explains the visit before the patient arrives, and says plainly who should not be scanned, earns trust that a brochure cannot buy.
Hospitals and insurers have their own rhythm. A hospital that outsources MRI, a TPA panel or a corporate plan decides on rate, equipment, reporting radiologist and paperwork. Those deals often stall between the meeting and the empanelment.
The problem
What usually goes wrong for MRI scan centres.
What owners tell us on the first call, in their words.
“The caller is quoted a price and no slot”
The caller asks the cost and the earliest slot. The first is answered, the second is not, and the caller rings another centre.
“An anxious patient is never reassured”
A patient scared of the tunnel cancels at the door. Nobody explained what happens, how long it takes or whether a family member can wait.
“A cancelled slot stays empty”
A patient cancels at noon. There is no list of people who would take an earlier time, so the machine sits idle.
“Orthopaedic clinics forget us when a new centre opens”
A clinic's reception names whichever centre was last in front of it. Nobody has called on that clinic for a year.
“Insurance questions stall the booking”
The patient asks whether the scan is covered. Checking with the TPA takes a day, and the patient books elsewhere.
“The report reaches the doctor and not the patient”
The surgeon has the report. The patient is still ringing to ask when it will come.
What we do
What we do for MRI scan centres.
Everything included for MRI scan centres, and the result each part is there to produce.
A call that answers price, slot and cover
A written sheet for whoever picks up the phone, covering the price, the earliest slot, the insurers accepted and how to prepare.
Result: The caller gets all four answers on the first call.
A page for each scan
MRI of the knee, spine, brain and shoulder, with what it shows, how long it takes, who should not have one and how to book.
Result: A patient searching the scan finds an honest explanation and a slot.
A reassurance routine for anxious patients
A message before the visit explaining the tube, the noise and the time, and a call for patients who ask.
Result: Fewer patients cancel at the door.
A waiting list for earlier slots
A simple list of patients who would take an earlier time, and a message routine that offers a freed slot to the next name.
Result: A cancellation is refilled instead of lost.
A sheet for the referring clinic
A one-page sheet for each orthopaedic, neuro and sports clinic with slot availability and how reports reach the referrer. Anything beyond that is a matter for you and your own adviser.
Result: Reception has your centre's details at hand.
A report against the baseline
Enquiries by source, slots booked, slots refilled, clinics sending scans and rate cards won, against the baseline taken before work starts.
Result: You can see whether the marketing filled the machine.
How the result is measured
- Enquiries by source and by scan
- Calls answered against calls missed
- Slots booked, cancelled and refilled
- Clinics sending scans
- Patients cancelling on the day
Recorded as a baseline before work starts, so every later report has an honest comparison.
Worth a page and a campaign of their own
Knee, shoulder and spine MRI · Brain and neuro MRI · Cardiac and abdominal MRI · MRI angiography · Sports injury scans · Cashless and insurance scans · Hospital and nursing home outsourcing · Corporate health plans with MRI
Priority campaigns
Campaigns for what MRI scan centres most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Sports injury season
Outreach to orthopaedic and sports clinics around knee and shoulder scans, with slot availability they can act on.
Result: The clinics that send joint scans have a reason to think of you first.
A new coil or capability
A launch to referrers when the centre adds a capability, with a note on what it adds for each speciality.
Result: Referrers hear it from you first.
Spine and back pain
Pages and outreach for physicians and physiotherapists on spine MRI, with a clear route to a slot.
Result: A patient with back pain finds the scan and the booking in one place.
Corporate and executive health
A package for offices that includes MRI where appropriate, with the logistics set out.
Result: HR gets a proposal ready to approve.
Beyond search
Where we reach buyers of MRI scan centres, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Orthopaedic and sports medicine clinics
The clinics whose patients most often need a joint scan, reached with slot availability and a note back on each referral.
Neurologists and neurosurgeons
Specialists who order brain and spine MRI.
Physiotherapists
Clinics that see injured patients daily and know who to refer to.
TPAs, insurers and hospitals
Empanelment tracked application by application.
Who it is for
This is written for these MRI scan centres.
- Standalone MRI centres
- MRI units inside multi-speciality diagnostic centres
- MRI units in nursing homes
- Sports injury and orthopaedic imaging centres
- Neuro and spine imaging centres
- Mobile and camp-based MRI services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
01 · First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
04 · After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for MRI scan centres
- 1
Listen to how scan calls are handled
The free audit call traces where calls come from, who answers, and what happens when a slot is cancelled.
- 2
Fix the first call and the cancelled slot
A call sheet and a waiting list that works.
- 3
Make each scan findable and less frightening
Scan pages and a reassurance message for patients.
- 4
Get in front of the referrers
A sheet for each clinic and a follow-up.
- 5
Report on slots, not activity
A report on enquiries, slots booked and refilled and clinics sending scans, against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions MRI scan centres ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we advertise MRI prices?
Can we pay clinics for referrals?
Should we tell patients who cannot have an MRI?
Will you see scans or reports?
We have one machine and it is busy at some hours and empty at others. What do we do?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.