Industries · Non-profit
Your giver is somewhere else, and so is the page they needed.
A trust has a good programme and a sincere founder, and the money still goes elsewhere. The CSR manager could not find the 80G certificate. The family in Dubai could not pay for the seva. Nobody was rude and nobody refused. The page simply did not answer the one thing the giver needed to know before parting with money.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
This page is for trustees, programme heads and temple administrators who raise support from people they may never meet. What differs here is that the buyer is a donor, a CSR team or a devotee, and each checks proof before giving.
Non-profits in India sell something that cannot be touched: a school meal served in a district, an abhisheka performed on a named day. So the giver looks for evidence instead of a product. Registration numbers, a recent annual report, timings that are current, a receipt that arrives. Where that evidence is missing, they move on without telling you.
For example, a CSR manager in Pune shortlists three NGOs working on girls' education in Raichur. She opens each website to find the registration status and the latest utilisation report. One site has both on the first screen, one hides them in a PDF, and one has a donate button and nothing else. She calls the first. That is the whole selection, and it happened before anyone at the trust knew they were being considered.
Last updated 15 Oct 2026. Rules for regulated trades differ by state and professional body, and they change. Each page describes them in general terms only.
2 industries
Each trade here sells differently, so each has its own page.
Open the one that matches your business. Each lists the work we would do and why it fits that trade.
- NGOsA CSR manager or a donor decides, and the enquiry slips when the 80G and FCRA status sits in a buried PDF, so we would put each programme and its registration on one page first.
TemplesDevotees living away from the town book the seva, and the offering is lost when timings are old or payment fails on a festival day, so we would first correct the Maps listing and the seva booking page.
How buyers choose
What decides who wins in non-profit.
Proof comes before the pitch
A CSR team reads the registration, the last annual report and the utilisation figures before it reads your story. An NGO that has them ready is shortlisted. One that sends them after a request is usually behind by then.
The giver is often far away
Many donors and devotees live in another city or another country. They cannot walk in and ask. Whatever the page does not say, they assume the worst about, and a payment link that fails once is remembered.
Giving peaks on a few days
Vaikunta Ekadashi, Diwali appeals, the financial year end for 80G receipts. Most of the year's giving can fall into a handful of days, which is exactly when an untested donation page does the most damage.
A specific ask beats a general one
A named shift at a named shelter gets volunteers where a call to help does not. A rupee amount tied to one programme or one seva gets gifts where a general appeal gets admiration.
Relationships are won again every year
A CSR partner renews on the strength of the report and the call in between. A devotee returns because the last booking went smoothly. The first gift is the start of the record, and most trusts do not keep one.
From the blog
Reading for non-profit owners.
- 5 min read · 12 Oct 2026Tax receipts, FCRA and registrations: how an NGO should present credentials without overclaimingDonors look for registrations before they give. This post shows how to state what you hold in plain words, what to avoid implying, and how to get your adviser to confirm the wording.
- 5 min read · 14 Sept 2026Website for an NGO: the pages donors look for before they giveA first-time donor checks your website before paying. This post lists the pages and details they look for, in the order they look, and what a small NGO can leave out.
- 6 min read · 2 Jul 2026How an NGO builds a donor database it can actually useA donor database starts as one row per donor, a short list of columns and one named owner. Here is the sheet layout, the rules that keep it clean and how to move to a CRM.
Questions
Questions non-profit owners ask.
Not answered here? Ask on WhatsApp or call, and you will speak to someone who does the work.
What should an NGO website show before a CSR team will call?
Can a temple take sevas and donations online without losing its character?
Do we need separate pages for donors, CSR partners and volunteers?
Who should answer when a CSR manager or devotee enquires?
Not sure which page fits? See every industry or tell us what you need, and we will start from what you sell.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.