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Disability support NGOs · Lead generation

Reach the family, the employer and the funder who each need a different door.

Lead generation for a disability support NGO means bringing in three kinds of enquiry: families who want therapy or schooling, employers who might hire, and funders who might back a programme. GullySales sets up a separate route for each, so every enquiry lands with someone who knows what to say.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for disability support NGOs

Sales and marketing for disability support NGOs, the overview.

Last updated 18 Oct 2026.

For disability support NGOs

Where it usually goes wrong, and what we would do.

  • “A family enquiry is an act of trust, not a click”

    A parent who writes to a centre has been turned away or left waiting elsewhere. The first message may be short and anxious. A form that asks for ten details before anyone replies reads as one more closed door.

  • “Employers ask different questions from families”

    A company thinking about inclusive hiring wants to know which roles the trained candidates suit, what workplace adjustments are involved and who to call. A page written only for parents leaves the human resources manager guessing.

  • “Funders look for one clear programme to back”

    A corporate social responsibility team compares several requests on a desk. The programme described in plain words, with the purpose of the funds stated, is the one they can take to a committee.

  • “Not every enquiry is one you can serve”

    A centre for hearing support will receive calls about mobility aids. Saying clearly who the programmes are for, and pointing others to a better-fitted organisation, protects both the family's time and the staff's.

What we do

What we deliver for disability support NGOs.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Three enquiry routes

    A separate short route for families, employers and funders, each with its own page, its own contact and its own first reply.

    Result: Each enquiry arrives labelled with who sent it and what they asked for.

  2. A family enquiry form that asks little

    A form for a name, a phone number, the age of the person and the need, with a WhatsApp option beside it.

    Result: A parent can reach the centre in a few lines, in their own language.

  3. An employer information page

    A page that explains the training offered, the kinds of roles candidates have prepared for and a named person to speak to.

    Result: A company can understand the offer before calling.

  4. A programme brief for funders

    A short page per programme stating what it does, who it is for and what the funds would be used for, without figures that are not yours.

    Result: A funder can describe the programme to a committee in your own words.

  5. A fit statement on every programme page

    A plain note on ages, needs and locations each programme serves and who it does not.

    Result: Families who cannot be served are directed elsewhere in the first minute.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

What to record when a family, an employer or a funder gets in touch.

Who is asking and for whom
Whether the caller is a parent, the person themselves, a teacher or a doctor. Filled by the front desk at the first contact, with the person's own wish noted before any form.
The need in the family's words
Speech delay, hearing loss, a wheelchair, a job. Recorded as said, then matched to the programme, and not to a diagnosis the family may not yet have.
Language and preferred way to reply
Which language, and call, message or visit. Lets the centre answer in the way the family can manage, and avoids a second attempt to reach them.
Whether the need is one you serve
A yes, no or not yet by the person who knows the programmes. If no, the record names the organisation you pointed the family to.
Employer's opening and role type
The kind of job an employer has open and the workplace access they already have. Recorded by the placement officer so the first call is about a real post.

Who it is for

This is written for these disability support NGOs.

  • Early intervention and therapy centres for children
  • Special schools and learning support centres
  • Vocational training and sheltered workshops
  • Inclusive employment and placement organisations
  • Assistive device and prosthetic fitting charities
  • Organisations for the blind, deaf and hard of hearing
  • Autism, cerebral palsy and intellectual disability associations
  • Rehabilitation and community-based support programmes

Not for

It is not the right fit if.

  • Your intake desk is not staffed on most days, so more enquiries would meet an unanswered phone
  • You have no written rule on which needs you can serve, so staff would promise places the centre cannot offer

Before you decide

Agree the work. Know how to judge it.

Lead generation for disability support NGOs: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Define the organisations or buyers you can serve and the reasons they would consider a conversation. Bring examples of accepted and rejected prospects so the selection rule is visible.

Make the scope clear

Agree the research sources, contact approach, qualification rules, and handover. Clarify which meetings count as accepted and what happens to replies that are not ready to buy.

Check the work in use

Review why a prospect was selected and what was learned from the response. Count held, relevant conversations separately from contacts found, messages sent, or meetings booked.

Know when to change course

If the same objection appears repeatedly, adjust the offer or buyer group before increasing outreach. Respect a request to stop contact and keep the exclusion in the record.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Requirements and capacity decision

    Send the requirements brief, then discuss your offer and available sales capacity with us. You receive the scope, fee, and term in writing before committing to the work.

  2. 2

    Source review and baseline approval

    We review available enquiry records and channel dashboards. You confirm the starting figures for enquiries by source, reply time, conversion, and cost per order, including gaps in the records.

  3. 3

    Offer and capture approval

    Your sales lead approves the audience and the questions needed before a call. Page copy and contact-use wording go through your internal review before publication.

  4. 4

    Test enquiry and sales handoff

    We test the agreed routes from submission to the shared record and first reply. The person responsible for sales checks that the record contains enough information to act.

  5. 5

    Launch and source decisions

    Traffic starts on the approved channels. We compare enquiry quality with the baseline and use your sales outcomes to decide which sources need changes or less spend.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should families, employers and funders share one contact form?
No. Their questions differ, and a single form gives the staff no clue who is writing. Separate routes let the right person reply with the right information, and the owner can see which route brings in which kind of enquiry.
How do we avoid enquiries we cannot serve?
State on each programme page the ages, needs and areas it covers. Add a line pointing to other organisations when a need falls outside it. Staff then spend their time on families the centre can actually help.
Should we ask for a diagnosis report on the first contact?
No, ask for it at the assessment stage. A family reaching out in worry should not be turned away for a missing document. Note what they say, offer a visit or a call, and tell them plainly which papers help once the centre has agreed to see them.
How do we track enquiries from a doctor or school referral?
Record the referrer's name and organisation against the family's enquiry, with the family's permission. It shows which clinics and schools send families the centre can serve. Keep the referral note short, and do not store clinical detail in the enquiry sheet.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for disability support NGOs

Related work to consider.

Closest to this: leads and follow-up

Also for disability support NGOs

Or start from the overview: sales and marketing for disability support NGOs.

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