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Disability support NGOs · Social media

Post about the work with dignity, and keep consent ahead of every picture.

Social media marketing for a disability support NGO is the regular sharing of the centre's work, events and opportunities on the platforms families and supporters already use. GullySales plans posts that respect the people involved and that a screen reader can describe.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for disability support NGOs

Sales and marketing for disability support NGOs, the overview.

Last updated 18 Oct 2026.

For disability support NGOs

Where it usually goes wrong, and what we would do.

  • “The audience is parents, employers and supporters at once”

    A single post is read by a mother looking for therapy, a company officer weighing a partnership and a past donor. Writing for all three means plain words and a clear next step.

  • “Pity language lowers trust”

    Posts that describe people with disabilities as suffering or as brave for existing sit badly with self-advocates and with families. Describing what a person does, learns or contributes is more accurate and more respectful.

  • “Consent is not a one-time tick”

    A family agreed to a photograph at an event, but did not agree to its use in an appeal. Consent should name where and how the image will appear, and families should be able to withdraw it.

  • “Access applies to the post itself”

    Images without descriptions, videos without captions and text laid over pictures shut out the very people the centre serves. Each post needs a text description and captions as standard.

What we do

What we deliver for disability support NGOs.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A vocabulary and tone sheet

    A one-page list of words the centre uses and avoids, drawn up with staff and, where possible, with people with disabilities.

    Result: Every post is written in the same respectful voice.

  2. A consent record for images

    A simple form and register stating who agreed to what, for how long and on which channels.

    Result: Staff can check consent before any picture goes up.

  3. Accessible post checklist

    Image descriptions, captions on video, plain language and readable text on every post.

    Result: Screen reader and deaf users can follow each post.

  4. A content plan across audiences

    A rotation of posts for families, employers and supporters, each ending with a different next step.

    Result: Each audience finds something written for them.

  5. A comment and message reply guide

    Wording for common questions and a rule for moving private matters to a phone call.

    Result: Replies are kind, consistent and protect privacy.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts a centre can make with dignity and with consent.

A day at the centre without faces
Photographs of the room, the equipment and the staff at work, with no child or client identifiable. Needs the staff members' agreement, and the centre's own consent record.
What a first visit looks like
A short post and image walking a parent through arrival, the waiting area and the first conversation. Reduces fear, and needs no one's face.
Employer who hired
A post about a workplace that made a role accessible, with the employer's written agreement. Names the adjustments made, not the employee's condition.
Awareness day post
A post for an awareness day written in plain words and in the local language, with alternative text on every image. Avoids pity wording and slogans.
Volunteer and event notice
A post asking for volunteers or announcing a camp, with date, place and a number staff will answer. Added to the website in the same words.

Who it is for

This is written for these disability support NGOs.

  • Early intervention and therapy centres for children
  • Special schools and learning support centres
  • Vocational training and sheltered workshops
  • Inclusive employment and placement organisations
  • Assistive device and prosthetic fitting charities
  • Organisations for the blind, deaf and hard of hearing
  • Autism, cerebral palsy and intellectual disability associations
  • Rehabilitation and community-based support programmes

Not for

It is not the right fit if.

  • There is no signed consent for the use of any client's image or story, so every picture of the work would be a risk to a family
  • No staff member can describe images for a screen reader, and a post that excludes the people you serve contradicts the work

Before you decide

Agree the work. Know how to judge it.

Social media marketing for disability support NGOs: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a centre start with?
Start with the one where your families already are, which in India is WhatsApp and one video or photo platform. Ask a few parents. Spreading across every platform without staff to manage them leaves accounts that go quiet.
Can we post a child's story to raise support?
Only with written consent from the family, and with the dignity of the child ahead of the appeal. Some centres write about the programme instead. Check your own adviser for the rules on fundraising and on images of children.
Do we need consent from an adult with a disability, or only from family?
Ask the adult themselves wherever they can decide for themselves, and ask the family or guardian where they cannot. Keep a written record of who agreed to what use. Consent can be withdrawn, so the centre needs a way to take a post down.
How should we caption an image for people who cannot see it?
Write what the image shows in a plain sentence, such as a therapist and a child with a ball in a bright room. Leave out any diagnosis. Add the description in the alt text field the platform offers, and check the platform's current accessibility options.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for disability support NGOs

Related work to consider.

Closest to this: content and social

Also for disability support NGOs

Or start from the overview: sales and marketing for disability support NGOs.

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