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Fundraising foundations · Social media

Use social media to bring supporters into the foundation, not just to ask for a click.

Social media for a fundraising foundation covers the posts, stories and shared campaign links that introduce the cause to people who have not yet given. GullySales plans the posts, the permissions behind them and the route from a post to a donor record.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for fundraising foundations

Sales and marketing for fundraising foundations, the overview.

Last updated 18 Oct 2026.

For fundraising foundations

Where it usually goes wrong, and what we would do.

  • “A shared appeal reaches friends of friends, not the foundation's list”

    The people who give from a forwarded post are strangers to your register. If the post links to a page that gives nothing beyond a pay button, you spend their attention and learn nothing about them.

  • “Beneficiary photographs need written consent”

    A moving picture of a child, a patient or an elderly person makes a post travel, and also creates a duty. Written consent, in general terms agreed with your adviser, comes before the photograph, not after a complaint.

  • “Trustees post as themselves, and their posts carry more weight”

    A trustee's personal account holds the trust of their own circle. A short note from the trustee about why they support the cause does more than a polished graphic from the foundation page, provided it is accurate and agreed.

  • “Event posts end when the event ends”

    Gala photographs go up, guests tag each other and the page falls silent. The people who engaged are never invited to the next conversation.

What we do

What we deliver for fundraising foundations.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A posting plan tied to your appeals

    A calendar showing what is posted before, during and after each appeal, with a named person for each post.

    Result: Every appeal has posts planned across its run and a named owner.

  2. A consent and photograph checklist

    A simple form for beneficiary and donor images, covering who agreed to what, and a rule for what is never posted.

    Result: No image is posted without a consent record behind it.

  3. Trustee post kit

    Short, accurate lines and approved images that trustees can share in their own words, with a reminder of what not to claim.

    Result: Trustees have approved material and know what to avoid.

  4. A link-to-record route

    Campaign links that lead to a page with a consent line, so that a supporter becomes a name in the register.

    Result: A supporter from a post can be traced in the register.

  5. Post-event engagement

    Thank-you posts and a gentle invitation to stay informed, aimed at the guests who engaged during the event.

    Result: Event engagement is followed by a message, not silence.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts to plan

Plan posts around the appeal, the trustee and the people behind the gift.

Appeal opening post
A short image or video with one link to the campaign page. The page needs a consent line, not only a pay button.
A trustee's note on why they give
Written in the trustee's words for their own account and agreed with the foundation. Every fact in it must be one you can document.
Partner project in progress
A photograph of the place or the work, not a person, with the partner named. The partner's written agreement comes first.
Thank-you to named donors
A post naming donors who agreed to be named, with a plain line on what the gift supported. Needs a recorded permission.
Gala evening recap
Pictures of the venue and of guests who agreed, with an invitation to hear about the next appeal. Needs a consent line on the entry form.
Closing the appeal
A short post saying the appeal has ended and where updates will appear. Carries no figure the accounts cannot support.

Who it is for

This is written for these fundraising foundations.

  • Community foundations raising for local causes
  • Hospital and medical foundations raising for treatment funds
  • School and college alumni foundations
  • Foundations raising on behalf of partner NGOs
  • Corporate and family foundations that also raise from the public
  • Religious and cultural heritage fundraising trusts
  • Crowdfunding-led foundations running campaign appeals
  • Endowment and scholarship funds

Not for

It is not the right fit if.

  • No one holds written consent for beneficiary photographs yet, so posts built on faces would have to wait.
  • Your campaign link leads to a page with only a pay button, so more posts would send supporters to a dead end where you learn nothing about them.
  • Trustees have not agreed to post in their own names, so the plan would rest on one quiet foundation page.

Before you decide

Agree the work. Know how to judge it.

Social media marketing for fundraising foundations: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a foundation use?
Use the ones where your donors already are. For Indian foundations that may mean WhatsApp, Facebook and LinkedIn, but look at where your own supporters came from before choosing. Check each platform's current rules for fundraising posts.
Can we show the people we help?
Only with written consent in general terms, and with care for dignity. Where consent is missing or unclear, use a place, an object or the work itself in the picture instead of a person.
Do we run paid posts?
Once the page behind the post can capture a donor properly, it is worth considering. Paying to send people to a weak page loses the money twice.
Should trustees share our posts from their own accounts?
Yes, in their own words and stating only what the foundation can document. A trustee's circle trusts the person more than the page, so a personal note carries further. Give them approved lines and a short reminder of what not to claim.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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