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Women's development NGOs · Social media

Show the women's work on social media, with consent recorded before every photograph.

Social media marketing for a women's development NGO is the regular posting of products, programme updates and appeals on the platforms its buyers and supporters use. Each post carries the question of who appears in it and whether they agreed. GullySales works on the plan, the post formats and the consent rule that sits behind both.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for women's development NGOs

Sales and marketing for women's development NGOs, the overview.

Last updated 18 Oct 2026.

For women's development NGOs

Where it usually goes wrong, and what we would do.

  • “A photograph posted in celebration can be dangerous later”

    A woman proud of a first order agrees to a photo today. A year on, circumstances at home change, and the picture is still circulating with a name and a village. Consent has to be revocable, and the NGO needs a way to take posts down.

  • “Products sell when the maker is credited and the price is shown”

    A post that says only that women made these bags earns warm comments and no orders. A post with the item, the price, the minimum and where to message turns an admirer into a buyer, and credits the group rather than a single face.

  • “The platform that suits the audience is not the same for every programme”

    Gifting buyers look at Instagram and LinkedIn, village supporters share on WhatsApp and Facebook, and funders read longer updates on email. Posting everywhere in the same way wastes the coordinator's evenings and reaches none of them well.

What we do

What we deliver for women's development NGOs.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A consent and image rule for every post

    A one-page rule on who can be named, shown or described, how consent is recorded, and how a woman withdraws it.

    Result: Each post is checked against the rule before it goes out.

  2. A post plan across products, programmes and appeals

    A calendar that rotates product posts, programme updates and festival offers, with the ask clearly different in each.

    Result: The calendar shows which post carries which ask.

  3. Product post templates

    A simple layout with photo, item, price, minimum and the way to order, so a coordinator can post without a designer.

    Result: A product post contains the five details a buyer needs.

  4. Festival and Women's Day campaign posts

    Post sets for gifting seasons and awareness days, drafted with the order cut-off dates the women have agreed.

    Result: Each campaign has dated posts and a stated cut-off.

  5. A take-down routine

    A named person and a short procedure for removing any post or image on request.

    Result: A woman's request leads to a removal by a named person.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts that show the work and keep the women safe.

A product and its maker's craft
The product, the technique and the group's name. Use a hands-only photograph if a maker prefers, and record the maker's consent for any named credit.
A training day with consent recorded
Photographs from a class only for learners who agreed in writing, with the purpose stated. Others sit out of frame.
Process of making an order
Cutting, stitching or packing, shown without faces. Gives a buyer a sense of effort and time without exposing a person.
An event notice for a stall or fair
Date, venue and what will be sold. Needs a contact who is not a maker's personal phone.
A method explainer for funders
How savings, loans or training are run and recorded, in the organisation's words. Written from the programme file, with no individual stories.
A safety information post
How to reach the helpline, in the local language, with a number that has been checked. Reviewed by the counsellor before it goes up.

Who it is for

This is written for these women's development NGOs.

  • Self-help group federations and microfinance-linked livelihood trusts
  • Handicraft, textile and food enterprise collectives of women
  • Shelters and counselling centres for women in distress
  • Legal aid and domestic violence support organisations
  • Menstrual health and adolescent girls' programmes
  • Women farmers' and agricultural producer groups
  • Skill and vocational training centres for women
  • Anti-trafficking and rehabilitation organisations

Not for

It is not the right fit if.

  • Consent for photographs has not been recorded, so every image would need to be held back.
  • The page is run from a coordinator's personal phone, so posts and private messages would mix.
  • The team wants survivor stories for reach, which can put women at risk and may breach confidence.

Before you decide

Agree the work. Know how to judge it.

Social media marketing for women's development NGOs: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we post stories of survivors?
Not with names, faces or locations. Write the story in general terms, or use the words of a person who has chosen to speak after written consent and a conversation with your safeguarding lead. When in doubt, leave it out.
Who runs the page day to day?
Your team does, using the templates. We set up the plan and the rules, and the coordinator posts. If you want help with replies, we agree who responds to which message and who approves sensitive ones.
Do we need to be on every platform?
No. Choose the ones where your buyers and supporters already are. We start with one or two and add others when the first is looked after and bringing real enquiries.
What does consent for a photograph look like?
A signed or recorded agreement from the woman, in a language the woman can read, that states where and why the image will be used and that it can be withdrawn. Keep it with the image. Rules and best practice differ by programme, so check the organisation's own policy.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for women's development NGOs

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