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Crop protection product companies · Lead generation

Find the dealers and growers who will stock and spray your products.

Lead generation for a crop protection company means finding input shops, distributors, consultants and large growers who are not yet buying from you. GullySales works on a prospect list by district and crop, and on a way to record who responds.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An agribusiness field officer reviewing a seasonal crew roster with supervisors at a crop collection point

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for crop protection product companies

Sales and marketing for crop protection product companies, the overview.

Last updated 18 Oct 2026.

For crop protection product companies

Where it usually goes wrong, and what we would do.

  • “The lead that matters is a shop, not a farmer”

    A farmer asks the counter what to spray, so one new dealer carries the brand to every farmer who walks in. A lead list that counts farmer enquiries and ignores the dealers who answer them measures the wrong end of the chain.

  • “Enquiries arrive in the pest window and go cold after it”

    A grower who phones about whitefly in August has moved on by the time a callback comes in October. The enquiry is worth most while the problem is on the leaf, so the response has to be ready before the window opens.

  • “A distributor lead needs a credit and territory check first”

    A distributor who asks for stock may already hold a rival brand in the same district or carry unpaid dues elsewhere. Capturing territory, brands held and credit history at the first contact saves the sales team a wasted visit.

  • “Plantation and large-grower leads come through consultants”

    A big cotton or grape grower rarely answers a cold message. The crop consultant who advises the estate is the contact who opens that door, and that person needs the trial summary before the season starts.

What we do

What we deliver for crop protection product companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Prospect list by district and crop

    A register of input shops, distributors, consultants and large growers for each district, filtered by the crops you have registered products for.

    Result: A list the field team can open and see which shops in a district are not yet on your books.

  2. A single enquiry form for dealers

    A short form asking shop name, district, brands stocked and crops served, built for a phone screen.

    Result: Every new dealer enquiry lands with the facts a representative needs before the first call.

  3. Crop and problem landing pages

    Pages that answer a named pest or disease on a named crop and invite a dealer or grower to ask for the nearest stockist.

    Result: Each enquiry arrives tagged with the crop and problem that prompted it.

  4. A lead source record

    A column on every lead showing whether it came from a field day, a dealer referral, a search or a message.

    Result: You can read which source produced dealers who went on to place an order.

  5. Pre-window readiness check

    A short list agreed with the sales head before each pest window: who answers, how the callback list is cleared and which stock is available.

    Result: The team knows who owns each enquiry before the first one arrives.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

A dealer enquiry for a crop protection brand carries a few facts worth recording.

District and crops sold into
Written by the representative who takes the enquiry. Shows whether the shop serves the crops and pests the company's range is registered for.
Licence status of the shop
Recorded from the document the dealer shows. A shop without a valid pesticide licence cannot stock the range, so this is checked before anything else.
Brands the dealer carries now
A dealer already stocking a competing molecule for the same pest needs a reason to switch, and the representative needs to know which one.
Credit terms asked
Noted at the first call. Decides whether the lead goes to a distributor or to the finance team for a check before the territory is discussed.
Season window the dealer is preparing for
A dealer planning for a pest window needs stock ahead of it. The date tells the company when the conversation must close.

Who it is for

This is written for these crop protection product companies.

  • Insecticide, fungicide and herbicide formulation companies
  • Bio-pesticide and bio-stimulant companies
  • Plant growth regulator and micronutrient suppliers
  • Generic agrochemical companies selling through distributors
  • Companies with their own brands and a regional dealer network
  • Companies supplying large growers, plantations and estates
  • Companies serving horticulture and vegetable growers
  • Exporters and importers of technical and formulations

Not for

It is not the right fit if.

  • Your product registration for the crop in the region is incomplete, so a lead would be generated for a product you may not sell there.
  • The field team cannot visit new districts this season, so extra dealer leads would sit unanswered.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase farmers or dealers for leads?
Dealers first, because they recommend to the farmer. Farmer enquiries still matter, and we route them to the nearest stockist so the dealer sees the benefit of stocking you.
Can we advertise a product by name?
Only in line with your registered label and the rules in each state, cleared by your regulatory adviser. We write the enquiry pages and ads inside that, and do not add claims the label lacks.
What if a dealer enquiry comes from outside our registered territory?
Pass it to the distributor who holds that territory, or decline politely. A direct sale across the boundary breaks the arrangement with existing distributors and can leave the dealer without support. Record the enquiry so the company knows where demand is forming.
How does a company decide which crops to build lead pages for?
Start with the crops where the company has registered products and field support. A page for a crop with no stock or no representative sends a grower to a dealer who has nothing to offer. Registered crop and visited district together choose the page.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for crop protection product companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for crop protection product companies

Or start from the overview: sales and marketing for crop protection product companies.

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