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Crop protection product companies · Social media

Show growers the pest on the leaf and the dealer who stocks the answer.

Social media marketing for a crop protection company means short videos, photographs and cards that help a grower recognise a pest or disease and find the nearest stockist. GullySales plans the content around crop stages and keeps every claim within the label.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An agribusiness field officer reviewing a seasonal crew roster with supervisors at a crop collection point

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for crop protection product companies

Sales and marketing for crop protection product companies, the overview.

Last updated 18 Oct 2026.

For crop protection product companies

Where it usually goes wrong, and what we would do.

  • “A video of the problem beats a video of the product”

    Growers share clips of damaged leaves and ask the group what it is. A short video that names the pest, shows how to spot it and points to the dealer is passed on, while a pack shot with a slogan is scrolled past.

  • “The audience is on YouTube and WhatsApp before Instagram”

    Farmers watch long how-to videos on YouTube and forward cards in village groups. Instagram reaches younger growers and agri students. Content planned for one place and pushed to all of them reads wrong in the rest.

  • “A farmer's field photograph is not yours to post freely”

    A demonstration plot photo shows a host farm, a name and sometimes a face. Written permission from the host and a plain caption that matches the trial record keep the page honest and the relationship intact.

  • “Comments are where a complaint starts”

    A grower who sprayed at the wrong stage posts that the product failed. A reply that is calm, asks for batch and date and offers a visit decides whether the thread ends there or travels on.

What we do

What we deliver for crop protection product companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A crop-stage content calendar

    A plan that places each post against the crop's stage and the pest window for the district it reaches.

    Result: A calendar showing which post goes to which district at which crop stage.

  2. Pest identification videos

    Short local-language videos on spotting a pest or disease early, ending with label reminders and a stockist contact.

    Result: A set of videos that each name one pest, one crop and one dealer contact.

  3. Field day coverage

    Photographs and a short clip from each demonstration plot with the host's written permission and a caption matching the trial record.

    Result: Each plot post links back to a record in the plot register.

  4. A comment and complaint reply guide

    Wording for common replies, asking for batch, date and village, and handing the case to the complaint log.

    Result: The person managing the page knows what to say and who to pass a case to.

  5. Dealer-tagged posts

    Posts that name the nearest stockist for the district the post is aimed at.

    Result: A grower who sees the post can see where to buy.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that suit a crop protection brand show the problem on the leaf first.

Identify the pest on a chilli leaf
A short video from the field showing the pest and the damage, filmed by the agronomist with the grower's permission, ending with the dealer to ask.
Reading a pesticide label
A carousel on where to find the crop, the pest and the safety instructions on a pack, with photographs of a real pack.
Safe handling before a spray
A short post on protective gear and storage, based on the label and the company's own safety sheet.
Field day recap
A set of photographs and a short note from a field day, naming the crop and district, with permission from each person shown.
Where to find the product nearby
A post listing the dealers in a district who stock the range, posted only after the dealers agree.

Who it is for

This is written for these crop protection product companies.

  • Insecticide, fungicide and herbicide formulation companies
  • Bio-pesticide and bio-stimulant companies
  • Plant growth regulator and micronutrient suppliers
  • Generic agrochemical companies selling through distributors
  • Companies with their own brands and a regional dealer network
  • Companies supplying large growers, plantations and estates
  • Companies serving horticulture and vegetable growers
  • Exporters and importers of technical and formulations

Not for

It is not the right fit if.

  • The company has no one to approve posts against the label, and a post that overstates a product cannot be recalled.
  • You want to post a farmer's field photograph as proof without the farmer's permission.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we post a price or a scheme?
Check your state's rules and your regulatory adviser before you do. We keep posts to information on identification, safe use and where to find the stockist, and leave pricing to dealer conversations.
Do we need to be on every platform?
No. We start with the places your dealers and growers already use, a YouTube channel and WhatsApp cards, and add others only when there is a team to answer the comments.
Can the post show a before and after photo of a field?
Only with the written permission of the grower and with a caption that stays within what the label states. A pair of photographs implies a result and invites a claim the company cannot back. Prefer photographs that show the pest, the label and the safe use.
Which platform reaches growers best in our region?
Video and messaging reach growers more than image feeds. Ask your dealers and representatives where growers share advice, and start there. Check the platform's current rules for agricultural and chemical content before running any promotion.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for crop protection product companies

Everything else we would do for you.

Closest to this: content and social

Also for crop protection product companies

Or start from the overview: sales and marketing for crop protection product companies.

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