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Diagnostic franchise networks · Lead generation

Two kinds of enquiry keep a diagnostic network running, and each needs its own door.

Lead generation for a diagnostic franchise network means producing two streams of interest: prospective centre owners who want to join, and patients or doctors who want a centre's services. The two streams need different pages, different questions and different people answering. GullySales sets up both streams and the routines that catch each enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of franchise systems at work in the United States

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for diagnostic franchise networks

Sales and marketing for diagnostic franchise networks, the overview.

Last updated 18 Oct 2026.

For diagnostic franchise networks

Where it usually goes wrong, and what we would do.

  • “A centre-owner enquiry is a business decision”

    A pharmacist or doctor thinking of joining a network is weighing capital, the reference lab, the machines supplied and the support after opening. An ad that only says 'own a lab' draws curiosity. A page that answers those questions draws people ready to talk to the franchise team.

  • “A patient lead starts with the prescription”

    The patient has a list of tests in hand and wants to know whether the centre does them, what the package costs and whether someone can come home. Lead capture should begin from those questions, with a phone number and test list, rather than a long form.

  • “A doctor's clinic is a lead source of its own”

    One clinic can send patients to a centre for years once it trusts the reports and the timings. Treat each clinic as an account with a contact, a visit record and a note of what was shared, not as a one-off call.

  • “Corporate camp requests arrive from HR, not patients”

    An HR manager asks about a camp for employees, and needs tests, sample handling and a proposal. If that message reaches a counter staff member, it stalls. It needs a named owner and a reply template.

What we do

What we deliver for diagnostic franchise networks.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A centre-owner landing page

    A page that sets out the model, the reference lab arrangement, what the network supplies and how to visit a running centre, with a short enquiry form below.

    Result: The page answers the usual questions before the form, so the franchise team speaks to informed candidates.

  2. A patient enquiry path for each centre

    A phone and WhatsApp entry that asks for the tests, the address and the preferred slot, and logs the answer against the centre.

    Result: Every enquiry has a row with test list, locality and who replied.

  3. A doctor lead register

    A list of clinics near each centre with the contact, the date of the last visit and the information left behind.

    Result: The owner can read which clinics have been met and which have not.

  4. A corporate camp enquiry form

    A form for HR managers covering headcount, location, tests wanted and preferred date, routed to one named person.

    Result: Each camp request has an owner and a status.

  5. Source tagging on every enquiry

    A tag recording whether the enquiry came from search, a doctor, a Google profile, an ad or a walk-in.

    Result: At review, the network can see which doors bring people and which bring none.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Capture these on each kind of enquiry, and send this back.

Candidate: locality and premises
Where the prospective owner plans a centre and whether the space is held. Record it so the network can say whether the locality is open.
Candidate: funds and experience
Whether they have run a lab, a clinic or a pharmacy before. Ask in the form, so head office answers a serious candidate first.
Patient: test or package asked
The test name, or the package the patient was told about. Log it so the centre can state the preparation and the booking slot.
Patient: home collection or walk-in
Capture the area and a preferred window for home collection. The centre confirms only what it can honour.
Doctor: clinic and referral interest
The clinic name, the speciality and who in the clinic handles referrals. Record the first contact, since a lead from a doctor starts with information.
Corporate: employee count and place
The HR contact, the number of employees and the site. It tells the network whether a camp or a centre visit suits the request.

Who it is for

This is written for these diagnostic franchise networks.

  • Pathology lab collection centre networks
  • Radiology and imaging centre franchises
  • Home sample collection brands
  • Diagnostic centres inside clinics and pharmacies
  • Preventive health check package providers
  • Corporate health check and camp providers
  • Speciality test brands such as genetics or allergy testing
  • Master franchise holders managing centres in a city

Not for

It is not the right fit if.

  • Your centre cannot confirm a home collection slot on the same day, so a patient who calls would choose a lab that can.
  • No one at head office answers franchise candidates, so a serious enquiry would lose interest before a reply.
  • You plan to give doctors an incentive per patient, which professional rules in many places do not allow, so check first with your own adviser.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should centre-owner leads and patient leads share a form?
No. The questions differ completely, as do the people who reply. A centre-owner form goes to the franchise team and a patient enquiry goes to the centre. Keeping them apart stops candidates waiting in a counter queue.
Which source should a new centre focus on first?
Start with the clinics near the centre and the Google profile, since patients mostly come with a doctor's list. Paid ads can be added once the booking routine works. We set the order after looking at the locality.
Can a centre pay doctors for sending patients?
We do not build any scheme that pays or rewards a doctor for referrals. Rules on this differ by profession and state, so check with your own adviser. Our work covers information, visits and records.
Can the network publish test packages with exact contents?
Yes, if the contents and price are fixed and match at every centre. A patient compares the page with the counter, so a mismatch loses trust. Keep the list in one place and check wording against your clinical lead's approval.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for diagnostic franchise networks

Everything else we would do for you.

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Also for diagnostic franchise networks

Or start from the overview: sales and marketing for diagnostic franchise networks.

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