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Exhibition organisers · Social media

Make the show look busy long before the hall opens, and prove it with real exhibitors.

Social media marketing for an exhibition organiser is the public build-up to a show, with exhibitors announcing stalls, launches and buyers announcing visits. GullySales works on the channels, the posts and the exhibitor tags that carry that build-up to the right audience.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for exhibition organisers

Sales and marketing for exhibition organisers, the overview.

Last updated 18 Oct 2026.

For exhibition organisers

Where it usually goes wrong, and what we would do.

  • “The show's audience is on LinkedIn more than anywhere else”

    Sales heads, plant managers and procurement officers read LinkedIn during work hours. A post naming a new exhibitor and the product they will launch gets read by buyers and by rival exhibitors, which is exactly the pressure that fills the remaining stalls.

  • “Exhibitors share what they are asked to share”

    An exhibitor posts about the stall when handed a ready image, the stall number and the dates. Left to write their own, they do not post, and the organiser loses the cheapest reach the show has.

  • “Consumer shows live on the visual platform”

    A home, wedding or auto exhibition wins visits through photographs of last year's crowd, the launches on display and the venue. Short videos of the floor, with permission from the people in them, beat a text announcement.

  • “A countdown of empty posts reads as a sign of weakness”

    Reminders that the show is coming say nothing. A post that names an exhibitor, a speaker, a launch or a visitor type gives the reader a reason to register and shows the show has momentum.

What we do

What we deliver for exhibition organisers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An exhibitor announcement template

    A branded image and a short caption for each confirmed exhibitor, carrying the stall number, dates and a registration link.

    Result: A ready post for every exhibitor the day they confirm.

  2. A launch spotlight series

    Posts built around products being unveiled at the show, drawn from information the exhibitors supply.

    Result: A line-up of launches a buyer can plan a visit around.

  3. A LinkedIn plan for the buyer groups

    Posts and invitations aimed at plant heads, dealers, architects or procurement teams, each speaking to that group's reason to attend.

    Result: One post style for each buyer group.

  4. Photograph and video capture on show days

    A shot list for the hall, with permission from people shown, so the next edition's marketing starts with real material.

    Result: A folder of usable images and clips for the next edition.

  5. A tagging and hashtag routine

    One hashtag for the show, a list of exhibitor and sector body accounts to tag, and a check that each tag is correct.

    Result: Exhibitors and sector bodies notified when they are named.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that show the show is filling, each with the proof it needs.

New exhibitor announced
A card with the company name, product and stall number. Proof needed: the exhibitor's signed form and permission to use their logo.
Floor plan with stalls filling
An image of the plan with taken stalls marked. It needs the plan to be current, with no stall shown as booked until the form is signed.
Sector association supports the show
A post that names the body. Proof needed: written agreement from the body to be named.
Last edition on the floor
Photographs and a short clip of the previous show, with the hall named. Faces of visitors need care and a notice at the entry.
What visitors can see
A post about a product demo or a talk. It needs the exhibitor's confirmation of the demo and the time.
Visitor registration open
A post with the registration link and who may attend. It needs a working form on a phone.

Who it is for

This is written for these exhibition organisers.

  • Organisers of manufacturing and engineering exhibitions
  • Building, construction and interior exhibitions that draw architects and contractors
  • Food, hospitality and agri exhibitions
  • Health, pharma and medical equipment exhibitions
  • Education and franchise expos
  • Consumer exhibitions, such as home, wedding, auto and lifestyle shows
  • Property exhibitions where developers take stalls
  • Organisers who run a series of shows in several cities

Not for

It is not the right fit if.

  • You have too few confirmed exhibitors to show, so posts would feel empty and signal weakness.
  • Exhibitors have not agreed to be tagged, so the strongest announcements could not be posted.
  • The registration page does not work on a phone, so social traffic would end at a broken form.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for a trade exhibition?
For business shows, LinkedIn reaches the buyers and exhibitors directly. For consumer shows, the visual platforms and WhatsApp carry the invitation. Choose by where your buyer reads during the working day.
How do we get exhibitors to post about the show?
Give each one a finished image, a caption and the registration link the moment they confirm. Ask for the post in the confirmation message, and tag them when you share it.
Do we need to pay for social advertising?
Not at the start. Organic posts with exhibitors tagged reach the sector first. Paid reach is useful later for a defined buyer list, and platforms change their rules, so check the platform's current rules before planning spend.
Can we post photographs of visitors from the last edition?
Post group views of the hall and not close shots of identifiable visitors unless they agreed. Put a notice at the entry that photographs are taken at the show. A person in a close photograph who did not agree can ask for it to be removed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for exhibition organisers

Everything else we would do for you.

Closest to this: content and social

Also for exhibition organisers

Or start from the overview: sales and marketing for exhibition organisers.

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