Horticulture farms · Social media
Show the orchard through the year so buyers know the farm before the harvest call.
Social media marketing for a horticulture farm means sharing the crop's progress, the grading and the people behind it with buyers and followers. GullySales works on a plan of posts tied to the crop calendar, with you approving each one.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For horticulture farms
Where it usually goes wrong, and what we would do.
“The crop calendar is the content calendar”
Flowering, fruit set, colour change and picking all give something real to show. A farm that posts through the season gives a buyer a reason to remember it when sourcing begins. Posting from the first flowering gives the account a trail the buyer can follow.
“Trade buyers watch quietly”
A merchant or exporter seldom comments. They look at the grading table, the crates and the pack house before they call. A post showing sorted fruit answers questions the buyer has not yet asked. A crate of sorted fruit with the variety written on it does more than a wide shot of the orchard.
“Pictures of damaged crop need care”
Hail, rain and pests are part of farming, and an honest note keeps trust. Posting bad news without context can alarm a buyer. A short, factual line about what happened and what is being done reads better. State the loss only after you know it, and say what the farm will do about orders.
“Workers and families appear in photographs”
The pickers and packers are real people. Take their consent before showing them, and think about whether the post would be comfortable for them to see. If anyone would prefer not to appear, respect that and photograph the fruit instead.
What we do
What we deliver for horticulture farms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A post plan by crop stage
Subjects for flowering, fruit set, pre-harvest, harvest and pack house, mapped to your calendar.
Result: You know what to photograph at each stage.
A photograph guide for the orchard
Simple instructions for showing size, colour and grading clearly with a phone.
Result: Pictures show the fruit as buyers want to judge it.
Captions for each post
Plain captions naming the variety and the stage, written for you to approve.
Result: Nothing is posted that you have not read.
A short note for crop setbacks
Wording for sharing weather or pest trouble factually, without drama.
Result: Buyers hear difficult news from you first.
A page and profile check
Names, photographs, links and contact details made consistent across the farm's accounts.
Result: A buyer finds the same farm wherever they look.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Posts and pieces to plan
Posts that follow the crop from flower to pack house.
- Flowering and fruit set
- A photograph or short clip of the orchard at flower, with the variety and the block named, so a merchant sees the crop before the call.
- Picking day at the orchard
- A clip of pickers at work in the field with the picking stage visible, which shows the grade better than a caption can.
- Inside the pack house
- A walk past grading, sorting and crating, with a line on how lots are labelled, the proof a trade buyer wants.
- A setback in the season
- A plain note after hail, unseasonal rain or a delayed flush, written so buyers hear it from the farm first.
- Visit day announcement
- A post with dates, how to book and the rules of the farm, aimed at families and school groups rather than at the trade.
Who it is for
This is written for these horticulture farms.
- Mango, banana and citrus orchards selling to wholesale merchants
- Grape, pomegranate and apple growers supplying exporters
- Plantation farms growing coconut, arecanut, coffee or pepper
- Vegetable and spice growers using polyhouse or open field
- Farms with their own pack house and grading line
- Orchards with farm-visit or fruit-picking days
- Farms supplying pulp, juice and dehydration units
- Farmer groups packing and selling under one brand
Not for
It is not the right fit if.
- Nobody on the farm can take photographs at picking time, so the plan would run out of material at the busiest moment.
- You want to post workers or children without their families' agreement, which needs consent first.
- The farm has no order route for people who comment, so interest would go nowhere.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should the farm use?
Should we run paid promotion?
How many posts should we make?
Can we post photographs of the crop with the price on them?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for horticulture farms
Everything else we would do for you.
Closest to this: content and social
Also for horticulture farms
Or start from the overview: sales and marketing for horticulture farms.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.