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HRTech startups · Website

Give the HR manager, the owner and the finance head each a page that answers them.

A website for an HRTech startup is the place where buyers check the product, the proof and the price before they speak to anyone. GullySales plans pages for each buyer and each segment, with a clear route to a demonstration.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for HRTech startups

Sales and marketing for HRTech startups, the overview.

Last updated 18 Oct 2026.

For HRTech startups

Where it usually goes wrong, and what we would do.

  • “The home page speaks to one reader out of three”

    A page full of HR vocabulary loses the owner, and a page full of cost language loses the HR manager. Give each reader a clear route from the home page to material written for them.

  • “Pricing silence loses finance heads”

    Buyers who must justify spending look for a price or a clear basis for one. A page that says how pricing works, by headcount or module, with a route to a quote, lets them proceed without waiting for a call.

  • “Screens beat adjectives”

    An HR manager wants to see a payslip, a roster or a PF report. Real product screens with anonymised sample data show more than a list of adjectives about ease and speed.

  • “Trust needs facts the buyer can check”

    Security, data handling and support arrangements matter to larger buyers and their IT teams. A plain page stating what is done, with no inflated claims, saves a round of emails.

What we do

What we deliver for HRTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A segment page set

    Pages for factories, offices and staffing agencies, each with its own problems, screens and next step.

    Result: Each segment has a page that opens with its own problem.

  2. An owner and finance page

    A short page on cost, errors and what changes for staff, written without HR terms.

    Result: A page the HR manager can forward as a link.

  3. A pricing explanation page

    A page that sets out how pricing is decided and how to request a quote, with figures supplied by you.

    Result: A page that answers the pricing question without inventing numbers.

  4. Product screens and sample reports

    Screens with anonymised data and sample statutory reports, with no promise of compliance.

    Result: Screens that match the product as it works today.

  5. A demonstration request form

    A short form asking for company size and the best contact, with a clear confirmation message.

    Result: Every request lands in the CRM with its source.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

The pages each buyer looks for before asking for a demonstration.

HR software that my owner will approve
An owner and finance page covering cost, risk and what a failed rollout looks like. Written in plain words with no module names.
payroll software pricing explained
A page that says how pricing is set, what a quote covers and what is extra. Finance heads leave a site that stays silent on it.
attendance software screenshots
A page of real screens from a demo company and a sample report. Buyers trust what they can see.
is employee data safe with HR software
A trust page on where data is held, who can see it and how a customer exports it. State only what is true today.
book a demo for HR software
A short form asking role, company size and the tool in use. The answers route the request to the right salesperson.

Who it is for

This is written for these HRTech startups.

  • Payroll and statutory compliance startups for small and mid-sized companies
  • Attendance, shift and field-workforce tracking startups
  • Applicant tracking and hiring-platform startups
  • Blue-collar and gig-worker hiring platform startups
  • Employee engagement, recognition and survey startups
  • Employee benefits, wellness and reimbursement startups
  • Learning and skills platform startups for companies
  • Background verification and onboarding startups

Not for

It is not the right fit if.

  • The product is still being renamed or repositioned, so a site now would be rewritten as soon as the decision is made.
  • You have no security or data answers ready, so a trust page would only highlight the gaps.
  • The existing site loads and reads well and the real gap is follow-up after a demo, so a new build would not change deals.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the site be one product page or several?
Several, grouped by buyer situation. One page cannot speak to a factory with contract labour and a staffing agency at once. Start with the segments that already buy.
Do we need a trust or security page?
Larger buyers will ask. State only what is true and documented, and have your own adviser review it. A short, accurate page is better than a long, inflated one.
Can we keep our current site?
New pages can be added to what you have. We look at what exists, keep what works and build the missing segment, owner and pricing pages.
Should the site be built in several languages for blue-collar buyers?
Only the pages those buyers see. A staffing agency or contractor in a regional city may read the hiring page in their own language, while the owner's page can stay in English. Check each translation with someone who knows HR terms in that language.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for HRTech startups

Everything else we would do for you.

Closest to this: search and visibility

Also for HRTech startups

Or start from the overview: sales and marketing for HRTech startups.

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