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Marketplace platforms · Website

Give providers and buyers each a clear way in, and show real choice on the first screen.

A website for a marketplace is the public front of the platform, serving buyers who want to book and providers who want to join. GullySales works on the structure, the pages and the sign-up path so each visitor reaches the right door and sees proof that it works.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for marketplace platforms

Sales and marketing for marketplace platforms, the overview.

Last updated 18 Oct 2026.

For marketplace platforms

Where it usually goes wrong, and what we would do.

  • “Visitors arrive as two different people”

    A buyer wants to see options and a booking path. A provider wants to see how leads arrive and what it costs. A home page that speaks to both with one headline loses each. Two clear entrances, labelled in the visitors' own words, lead each to the right pages.

  • “The first screen should show real supply”

    A buyer who lands on a search page and sees empty results leaves. Show actual providers or listings for the locality, and where there are few, say so and show the nearest alternatives. Honesty about coverage builds more trust than a page that implies choice.

  • “Provider sign-up should be short and honest”

    A long form asking for documents before the provider has seen any value loses them. Ask for the minimum to start, explain what is checked and when, and show how a first lead arrives. Verification can follow once the provider has a reason to complete it.

  • “The site and the app store page must agree”

    A provider reads the app store page and then the website. If they describe different offers, the visitor cannot tell what the platform is. One description of what the platform does, who it serves and what it charges should appear on every surface.

What we do

What we deliver for marketplace platforms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A two-entrance home page

    A home page with one route for buyers and one for providers, each with its own proof and next step.

    Result: A home page where each visitor finds their path in one click.

  2. Service and locality landing pages

    Pages for each service and area showing live providers, how booking works and what the platform checks.

    Result: A page per served locality that links to booking.

  3. A provider join page

    A page covering how leads arrive, what the fee is and how payment works, with a short sign-up form.

    Result: A join page with a form that creates a CRM record.

  4. Trust and policy pages

    Clear pages on verification, payment protection, reviews and disputes, written in plain language.

    Result: A set of pages linked from every booking step.

  5. Tracking and mobile checks

    Event tracking on sign-up and booking, and a review of how pages load and read on a typical phone.

    Result: A list of tracked events and a mobile review note.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

The website has to answer these searches on the first screen.

hire a verified carpenter in Chennai
The first screen shows verified carpenters with photographs and areas covered. A sign-up form here loses the buyer.
how to become a service provider on [platform]
A provider page stating the fee, the documents and the sign-up steps. A short form beneath it keeps the decision with the provider.
is [platform] safe to use
A trust page covering verification, payment protection and complaint handling. Buyers search this before their first booking.
[platform] commission for sellers
A fee page with a worked example in rupees. Providers read it carefully and leave if it is vague.
[platform] customer care number
A support page with reachable channels. A buyer with a problem who cannot find help will tell others.

Who it is for

This is written for these marketplace platforms.

  • Home and local services marketplaces
  • B2B sourcing and trade marketplaces
  • Freelancer and professional talent marketplaces
  • Rental and equipment-sharing platforms
  • Tutor, coach and course marketplaces
  • Used goods and vehicle marketplaces
  • Farm produce and agri input marketplaces
  • Event, wedding and vendor discovery platforms

Not for

It is not the right fit if.

  • You have no live providers to show on the first screen, so the site would ask visitors to trust an empty shelf.
  • The app and the site describe the service differently, and the first task is to agree one description.
  • Sign-up and booking do not work on a basic phone, so a polished design would only look good on a screen where your users are not.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a separate site for providers?
One site with two clear entrances is simpler to run. If the two audiences need very different content, a separate section can serve them. We look at what you have.
What should the first screen show?
A clear statement of what you do, the service and locality search, and real providers or listings. Visitors should see choice before they are asked to register.
How should the site handle many services?
Group them so the visitor finds theirs in a click or two, and give each major service its own page. Listing everything on the home page buries the services that carry bookings. Add a search box that returns real providers.
Should the app and the website carry the same listings?
Yes, from the same data. If the site shows a provider the app does not, buyers get confused and providers feel ignored. Keep one source of listings and check that a provider removed in one place is removed in both.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for marketplace platforms

Everything else we would do for you.

Closest to this: search and visibility

Also for marketplace platforms

Or start from the overview: sales and marketing for marketplace platforms.

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