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Marketplace platforms · Social media

Speak to providers and buyers in the places each already spends time.

Social media marketing for a marketplace means running two audiences on the channels where each already gathers: providers in trade groups and short video, buyers in feeds and local pages. GullySales plans the posts, the group presence and the proof so each side sees a reason to join.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for marketplace platforms

Sales and marketing for marketplace platforms, the overview.

Last updated 18 Oct 2026.

For marketplace platforms

Where it usually goes wrong, and what we would do.

  • “Providers and buyers do not share a feed”

    A mason and a homeowner use the same apps but follow different people. Content for providers should show earnings paths, how a lead arrives and how a first job went. Content for buyers should show verified providers and finished work. Mixing both on one page confuses each.

  • “Trade groups carry more weight than brand pages”

    Providers listen to other providers. A message inside a WhatsApp or Facebook group of electricians, from a respected member, travels further than a brand post. Social effort for supply should include a way to work with group admins and early providers.

  • “Proof of a finished job beats a promise”

    A short video of a real booking, with the buyer's permission, from request to completion, answers the question both sides ask: does this work. A claim that the platform is trusted carries less than a clear sequence of steps with a real provider.

  • “Engagement is not a booking”

    Likes and views look healthy while the locality stays empty. The measure that matters is how many people from a post reached a registration or a booking. Posts should carry a trackable link or a code so that the source is known.

What we do

What we deliver for marketplace platforms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two content tracks

    A plan separating posts for providers from posts for buyers, with a theme, a format and a call to action for each.

    Result: A written plan with one track per side.

  2. A provider story format

    A repeatable format for showing a provider's first job on the platform, with consent from the provider and the buyer.

    Result: A format and a consent note used for each story.

  3. Group and community presence

    A list of trade groups and local communities, rules for joining and posting respectfully, and who speaks for the platform.

    Result: A list of target groups with the person responsible for each.

  4. Trackable links and codes

    Links or codes in each post that show which channel and post brought a registration or a booking.

    Result: A report of registrations and bookings by post.

  5. A response routine

    A rule for answering comments and direct messages from providers and buyers, including complaints from either side.

    Result: A written reply guide for common questions and complaints.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan separate posts for the provider side and the buyer side.

A tradesperson's first month of bookings
A short video or photo set with the provider's consent, saying what jobs they took. It shows other providers what listing leads to, without invented earnings.
Before and after of a finished job
A photo pair from a real booking, posted with the buyer's permission. The proof is the job, so the caption names the service and locality.
How the fee works, explained by a founder
A talking-head video or carousel on what the platform charges and why. Providers decide to list based on this, so keep it plain.
Meet the provider in your locality
A profile post on one verified provider. The buyer sees a person from their area, which a logo cannot do.
Answers to what buyers ask before booking
A Q&A post on verification, cancellation and what happens when a job goes wrong. These are the doubts that stop a first booking.

Who it is for

This is written for these marketplace platforms.

  • Home and local services marketplaces
  • B2B sourcing and trade marketplaces
  • Freelancer and professional talent marketplaces
  • Rental and equipment-sharing platforms
  • Tutor, coach and course marketplaces
  • Used goods and vehicle marketplaces
  • Farm produce and agri input marketplaces
  • Event, wedding and vendor discovery platforms

Not for

It is not the right fit if.

  • You have no finished jobs with permission to show, so a feed of promises would not convince either side.
  • Nobody is assigned to reply to comments and messages, so interest from the feed would go unanswered.
  • You are still choosing your first locality, so posts reaching the whole country would bring buyers you cannot serve.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a marketplace start with?
Start where your first side already is. For tradespeople that is a messaging group or short video, for professionals a networking site. We look at where your first locality's providers spend time.
Should providers post about us?
Invite it, do not demand it. A provider who shares a finished job brings credibility, so give a simple way to share and ask for permission before reusing their content.
Can we show a provider's work without asking them?
No. Ask each provider and each buyer before using photographs, names or reviews of a job. Consent protects the relationship and keeps the platform on safe ground. Keep a written record of the permission with the post it covers.
Is a provider-facing page worth running separately?
Yes, if you are still recruiting. Providers want different content from buyers, such as how bookings arrive and how payments work. A separate page or group keeps the buyer feed clean and gives providers a place to ask questions.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for marketplace platforms

Everything else we would do for you.

Closest to this: content and social

Also for marketplace platforms

Or start from the overview: sales and marketing for marketplace platforms.

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