Skip to content
GullySales
Tell us what you need

Marketplace platforms · WhatsApp marketing

Use WhatsApp where both sides already talk, and keep the booking on the platform.

WhatsApp marketing for a marketplace means using the app both sides already open, for onboarding providers, confirming bookings and prompting rebooking. GullySales plans the message set, the permission and the handover to a person so conversations lead back to the platform.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for marketplace platforms

Sales and marketing for marketplace platforms, the overview.

Last updated 18 Oct 2026.

For marketplace platforms

Where it usually goes wrong, and what we would do.

  • “Providers live on WhatsApp, not in your app”

    A tradesperson checks WhatsApp between jobs and may seldom open a new app. Sending the lead alert, the reminder and the how-to guide through WhatsApp meets the provider where they are, and links from the chat bring them into the platform when needed.

  • “The chat is where leakage begins”

    Once a buyer and a provider exchange numbers, the next job happens outside. Messages that go through the platform's own number, with booking confirmations and rebooking prompts, keep the thread tied to the platform instead of to a private chat.

  • “Permission and platform rules matter”

    Messages to people who have not agreed to hear from you harm the number and the brand. Collect clear consent at sign-up and booking, state what you will send, and check the platform's current rules for business messaging before planning volume.

  • “A reply needs a person behind it”

    A buyer who asks a question on WhatsApp expects a human answer. An automated menu that loops fails both sides. Decide which questions the system handles and which go to a named team member, with a reply standard they can follow.

What we do

What we deliver for marketplace platforms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp onboarding flow for providers

    A set of messages walking a new provider through setting areas, receiving a lead and replying, with a call when a step is missed.

    Result: A message flow that ends at the provider's first lead reply.

  2. Booking confirmation and reminder messages

    Standard messages for confirmation, reminder and completion, sent from the platform's number and carrying the booking details.

    Result: A template set for each stage of a booking.

  3. A rebooking message set

    Messages after a job suggesting the next booking, matched to the job type and sent with the buyer's consent.

    Result: A message per service tied to a rebooking trigger.

  4. A consent and opt-out record

    Wording and storage for permission to message, with a simple way to stop and a record of who stopped.

    Result: A field in the CRM recording consent and opt-out.

  5. A human handover rule

    The point at which a chat moves from automated replies to a person, with the history shared and a standard for tone.

    Result: A one-page handover guide for support.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

The messages that matter on WhatsApp for a two-sided platform.

Provider welcome with the three profile steps
A first message after sign-up listing exactly what to finish. Providers decide quickly whether the app is worth their time.
Booking request with job details and a reply button
Sent to the provider the moment a buyer books. A clear request with a time to respond is answered; a vague one is not.
Booking confirmation to the buyer
Names the provider, the time and the place, and states how to change the booking. It keeps the buyer inside your process.
Reminder the evening before the job
Short and specific, sent to both sides. No-shows hurt trust faster than any other failure on a service marketplace.
Post-job message asking for a rating
Sent after the job closes. It also reminds the buyer that rebooking is done in the same place.

Who it is for

This is written for these marketplace platforms.

  • Home and local services marketplaces
  • B2B sourcing and trade marketplaces
  • Freelancer and professional talent marketplaces
  • Rental and equipment-sharing platforms
  • Tutor, coach and course marketplaces
  • Used goods and vehicle marketplaces
  • Farm produce and agri input marketplaces
  • Event, wedding and vendor discovery platforms

Not for

It is not the right fit if.

  • You have no consent record from providers or buyers, so any message to them would risk breaking the platform's current rules.
  • No one can answer replies during working hours, so a number that invites conversation would leave people waiting.
  • Your booking data cannot trigger messages yet, so every confirmation would be typed by hand.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we run WhatsApp groups for providers?
You can, with care. A group helps a locality's providers share updates, but it needs an admin, clear rules and respect for members' privacy. Check the platform's current rules.
Will WhatsApp stop transactions leaving the platform?
Not alone. It does keep reminders and rebooking prompts tied to the platform's number, which gives the buyer a reason to return there.
Should providers and buyers share a WhatsApp group?
No. A shared group lets them exchange numbers and take the job off the platform, which is the leakage you are trying to stop. Keep conversations through the booking thread, and use groups only for providers among themselves.
What if a provider prefers to call the buyer directly?
Offer a masked call or in-app chat if your platform supports it, and explain why. Many providers move to phone because it is quicker. Meeting that need inside the platform keeps the record, the payment and the review.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for marketplace platforms

Everything else we would do for you.

Or start from the overview: sales and marketing for marketplace platforms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need