Skip to content
GullySales
Tell us what you need

Multi-branch retail chains · Website

Build a site that sends each shopper to the branch that serves them.

A website for a retail chain is the brand's home online and the route to each store, with its address, hours and stock. GullySales works on a site built around a branch locator, branch pages and enquiry forms that reach the right manager.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of franchise systems at work in the United States

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for multi-branch retail chains

Sales and marketing for multi-branch retail chains, the overview.

Last updated 18 Oct 2026.

For multi-branch retail chains

Where it usually goes wrong, and what we would do.

  • “Shoppers want the nearest store, not a company profile”

    A visitor on a phone wants an address, a map and a number for the branch near them. A site that opens with the founder's story and hides the locator sends them to a search result instead.

  • “A locator that lists branches in one long block is hard to use”

    Twelve addresses in a table do not help a shopper decide. The locator should find the nearest store, show it on a map, and lead to a page with that branch's hours, departments and contact.

  • “Product pages without stock details frustrate the visitor”

    A buyer sees a model on the site, drives to the shop and finds it not in stock. Where you can keep stock information accurate, show it by branch. Where you cannot, say how to confirm by call or message.

  • “Forms that go to one inbox lose their branch”

    A visitor fills in a form for the Mandya store and the message reaches a head office address. By the time it is forwarded, the shopper has gone elsewhere. Each form should reach the manager of the store it concerns.

What we do

What we deliver for multi-branch retail chains.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A branch locator with a map

    A search by area or pin code that returns the nearest stores, each linked to its own page.

    Result: A visitor can find the nearest store in a few taps.

  2. A page for each branch

    Address, map, hours, departments, parking and contact, written for that store.

    Result: Every branch has a page with its own details.

  3. Product and brand pages with a path to a store

    Pages for the main product groups and brands you sell, each pointing to the branches that hold them.

    Result: A product page ends at a branch.

  4. Branch-routed forms and click-to-call

    Forms, call buttons and WhatsApp links that carry the branch and reach its manager.

    Result: An enquiry from the site names its branch.

  5. Mobile-first layout and loading checks

    Pages tested on common phones, with large buttons for call and directions.

    Result: The site works on a phone in a shop doorway.

  6. Wording checked against advertising rules

    Claims about medicines, jewellery purity, prices and offers read by your team and adviser before publishing.

    Result: The site carries no claim your adviser has not read.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

Pages a shopper looks for before choosing a branch.

store locator with map
A locator that lists branches by area with a map pin, hours, phone and a tap to call or get directions.
branch page for one locality
A page for each store with its address, landmark, parking, services and photographs of that shop.
which branch has this product
A product page with a path to the branches that hold it. State stock plainly and invite a call to confirm.
book an appointment at the showroom
A branch-routed form for a visit, which lands with the manager of that store and not in a shared inbox.
bulk order enquiry for festival gifts
A form for large orders that names the branch and goes to a manager who can quote.
offers at my nearest branch
An offers page that shows what is on at each store, with dates set by that branch.

Who it is for

This is written for these multi-branch retail chains.

  • Jewellery and gold retail chains
  • Pharmacy and medical store chains
  • Supermarket and grocery store chains
  • Mobile phone and electronics retail chains
  • Fashion, footwear and garment store chains
  • Furniture and home furnishing showroom chains
  • Optical and eyewear store chains
  • Bakery, sweet and food retail chains

Not for

It is not the right fit if.

  • Branch details are held only in head office's head and nobody can say who updates them, so the pages would drift.
  • You have not decided whether the site sells products or only directs shoppers, and the pages depend on that choice.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the website sell products online or only direct shoppers to stores?
That depends on your stock, delivery and margins. A chain can start by directing shoppers to stores and add online ordering for products where delivery is practical. Start with the locator and branch pages either way.
Who updates branch details when something changes?
Give each manager a simple way to submit changes, and have one person at head office approve and publish them. That keeps hours and numbers current without every manager editing the site.
Can the website show the offer for each branch?
Yes, inside the head office price band. A branch page can carry its own offer, with a date, so a shopper in one town does not see a deal that applies elsewhere.
Should each branch page have its own photographs?
Yes. A shopper who recognises the front of the shop from the photograph finds the door, while a head office image does not help anyone in the lane. Take photographs at each store, and ask permission of any staff or customers in the frame.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for multi-branch retail chains

Everything else we would do for you.

Closest to this: search and visibility

Also for multi-branch retail chains

Or start from the overview: sales and marketing for multi-branch retail chains.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need