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Rooftop solar companies · Lead generation

Fill the surveyor's diary with roofs that can carry a plant, not with curious callers.

Lead generation for a rooftop solar company is the work of bringing in roof owners who have a power bill worth cutting and a roof worth surveying. GullySales works on the sources, the screening form and the record that shows which source produced a signed order.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for rooftop solar companies

Sales and marketing for rooftop solar companies, the overview.

Last updated 18 Oct 2026.

For rooftop solar companies

Where it usually goes wrong, and what we would do.

  • “A bill-shock enquiry is not a roof enquiry”

    The caller who rings after a heavy bill wants to know what solar costs. Whether the terrace is shaded, leased out or already carrying water tanks comes out only when someone asks. Lead generation here means asking those questions before a vehicle leaves the yard.

  • “Societies arrive by introduction, homes by search”

    A housing society secretary asks a neighbouring society first, then rings installers. A homeowner types the question into Google. One source for both audiences wastes the spend on one of them, so each gets its own route and its own form.

  • “Counting enquiries hides the weak sources”

    Fifty calls from a classified listing and four from a referral look like a win for the listing until you count roofs surveyed and quotes signed. The source belongs on every enquiry record from the first call.

  • “A quote that stalls is a lead lost late”

    Enquiries die after the quote, when the customer compares a cheaper number. The lead system has to cover that stretch, with the quote date, the decider and the next question written down.

What we do

What we deliver for rooftop solar companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A roof screening form

    Roof type, approximate area, shade, sanctioned load and the name of the person who pays the bill, asked on the first call or on the website form.

    Result: Every surveyor visit has a filled form behind it.

  2. A source field on every enquiry

    Google search, map listing, referral, society introduction, dealer, walk-in, each recorded the moment the enquiry arrives.

    Result: You can list signed orders by source.

  3. Separate routes for homes, societies and factories

    A short path for the homeowner, a committee-ready pack for the society, a payback worksheet for the shop or shed owner.

    Result: Each buyer type reaches a page written for its decision.

  4. A visit rule

    A written rule that sets which roofs and which areas earn a survey, agreed with your surveyors.

    Result: Surveyors stop driving to roofs nobody checked.

  5. A referral ask at handover

    A request for a name, a photograph and a review, made on the day the plant is switched on.

    Result: Each finished roof leaves a lead trail behind it.

  6. A record of lost quotes

    The reason a quote did not convert, taken from the customer in a short call.

    Result: You can see whether price, trust or timing is losing orders.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Screen the roof before a surveyor is sent.

Roof type and age
Concrete slab, tin sheet or tile, and how old. It tells the surveyor whether a plant can sit there before a day is spent travelling.
Shade and what stands on the roof
Water tanks, a neighbour's building, a tree. Ask for a phone photograph in the form so a poor roof is declined early.
Monthly bill and who pays it
Ask for the latest bill. It sizes the plant and shows whether the person writing is the one who pays and decides.
Owner or tenant
A tenant cannot sign for a roof. Record who owns it, because a visit to the wrong person is a wasted survey.
Where the enquiry came from
Search, a neighbour, a society introduction or a portal. Counting by source shows which route brings roofs that become plants.

Who it is for

This is written for these rooftop solar companies.

  • Independent homes and villas
  • Apartment societies and residents' associations
  • Schools, colleges and trust-run institutions
  • Shops, clinics and small commercial buildings
  • Small factories and godowns on shed roofs
  • Farmhouses and agricultural pump users
  • Hospitals and nursing homes with daytime load
  • Hostels, paying guest operators and small hotels

Not for

It is not the right fit if.

  • You have no surveyor free to visit within the week, so a screened enquiry would sit and go cold.
  • You cannot yet size a quote from a bill and a photograph, so screening would collect data you cannot use.
  • You have no completed plant to show, and roof owners will ask to see one before they agree to a visit.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy leads from a portal?
Buy a small test batch and run it through the same screening form as every other source. Judge the portal by roofs surveyed and quotes signed, not by the number of names delivered.
How do we get housing societies to call us?
Societies talk to each other. A finished plant, a written quote a committee can read, and a named person who answers the secretary's questions give the neighbouring society a reason to pass your name on.
Is a lead form better than a phone number?
Offer both. The form captures roof details while the owner is thinking about them; the number suits the person who wants to speak first. Log both in the same place so no enquiry sits unanswered.
What if the roof is rented?
Ask for the owner's contact and consent before a survey. A tenant cannot commit the roof, so a visit without the owner leads to a quote nobody can sign. Record both names so the follow-up reaches the person who decides.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for rooftop solar companies

Everything else we would do for you.

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Or start from the overview: sales and marketing for rooftop solar companies.

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