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Talent management agencies · Lead generation

Find the production houses and brands that book talent before they start calling.

Lead generation for a talent agency means two streams of enquiry: buyers who book artistes, and aspiring artistes who want representation. GullySales works on the buyer list, the first message and the sign-up route that bring each stream in.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for talent management agencies

Sales and marketing for talent management agencies, the overview.

Last updated 18 Oct 2026.

For talent management agencies

Where it usually goes wrong, and what we would do.

  • “The buyer who books is rarely the buyer you met”

    A brand manager signs off the shoot, but a casting coordinator or an ad agency producer makes the call. Leads that stop at the brand name miss the person who holds the shortlist and sends the request.

  • “Production schedules decide when a pitch lands”

    A note to a production house in the week before a shoot arrives too late for that job. Releases, festival campaigns and series commissions are announced earlier, and the agency that is already in the coordinator's contacts gets the first request.

  • “Aspiring talent is a lead too, and a noisy one”

    Hundreds of hopeful applicants write in, and a handful fit the types buyers ask for. Without a form that asks for age range, languages and experience, the useful applicants are lost among the rest.

  • “One referral source hides how thin the pipeline is”

    When bookings come from three coordinators who know the owner, a team change leaves the diary empty. A written list of new buyers by city and talent type shows where the pipeline is narrow.

What we do

What we deliver for talent management agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A buyer list by talent type

    Production houses, ad agencies, event companies and brands in your cities, grouped by the kind of talent each one books, with the person who sends casting requests named.

    Result: Open the sheet and see who books child artistes and who books voice artistes.

  2. An introduction for each buyer group

    A short message written for each group, naming the talent types you hold and linking to the portfolio page that fits, with no attached folder of photos.

    Result: Each group gets a message about the talent it books, not a general brochure.

  3. A sign-up form that screens as it collects

    Fields for age range, languages, location, experience and consent, so the applicants who match your current demand can be told apart at a glance.

    Result: Applicants arrive already sorted by type and city.

  4. A source column on every enquiry

    Each request from a buyer or an applicant is logged with where it came from: referral, Instagram, search, the contact page or outreach.

    Result: You can see which route brought the last bookings.

  5. A reactivation list of past buyers

    Buyers who booked once and went quiet, listed with the last job and the talent used, ready for a considered message.

    Result: Quiet buyers are named, not forgotten.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Record the casting brief and who will sign the booking.

Talent type and look needed
Model, actor, child artiste, dancer, voice-over. Take the brief in the coordinator's words, since a request for a fresh face means different things to different buyers.
Shoot date and city
The date and the location decide whether anyone on the roster is free. Record them first so you do not waste a shortlist.
Usage and duration of the work
Print, digital, TV or a single day on set. It shapes the fee discussion, so write down what the coordinator said.
Who asked and who signs
Coordinator, ad agency producer or production head. The booking is confirmed by the signer, who may be someone you have not met.
Budget range if the buyer shares it
Record what was said, not a guess. It helps you decide whether to send a shortlist or decline.
Where the buyer found you
Referral, search, past booking or a social post. Tag it so the pipeline does not hide behind one referral source.

Who it is for

This is written for these talent management agencies.

  • Modelling agencies for ads, catalogues and ramp
  • Actor and artiste agencies for film, TV and web series
  • Child artiste and kids modelling agencies
  • Junior and background artiste suppliers
  • Dancer, anchor and event talent agencies
  • Voice-over and dubbing artiste agencies
  • Fitness, fashion and lifestyle creator managers
  • Regional-language talent agencies working in Kannada, Tamil, Telugu or Malayalam markets

Not for

It is not the right fit if.

  • Nobody can send a shortlist the day a casting call arrives, so more calls would go to the next agency in the coordinator's list.
  • Your roster has no clean profiles or photographs, so a new buyer would have nothing to look at after the enquiry.
  • You rely on one production house for most of the work, and have not yet spoken to a second, which makes outreach a larger step than a list.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you promise bookings from outreach?
No. GullySales prepares the list, the message and the follow-up. Whether a coordinator books is their decision, and no booking can be promised.
Should we pitch brands or ad agencies?
Both book talent, but through different people. The sheet records who sends the request in each company, and the pitch goes to that person. Which group suits you depends on the talent types you hold.
How do we stop being flooded by unsuitable applicants?
Ask for the details that decide fit on the first form and say plainly which talent types you are signing now. Applicants who do not match can be thanked politely and kept on file for a later need.
What do we say when we have no one for the brief?
Say so at once and name the nearest alternative from your roster, if any. A coordinator who hears a clear no will come back for the next brief. A forced suggestion that does not fit costs you the next request.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for talent management agencies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for talent management agencies

Or start from the overview: sales and marketing for talent management agencies.

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