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Talent management agencies · WhatsApp marketing

Send the shortlist, the call time and the reminder where coordinators already read.

WhatsApp marketing for a talent agency is the use of WhatsApp Business for casting requests, shortlists, confirmations and applicant enquiries, since the trade already runs on it. GullySales works on the business profile, the saved replies and the broadcast lists.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for talent management agencies

Sales and marketing for talent management agencies, the overview.

Last updated 18 Oct 2026.

For talent management agencies

Where it usually goes wrong, and what we would do.

  • “The trade already lives on WhatsApp”

    Coordinators send briefs there and talent confirm there. The gap is that it runs on personal phones with no shared history, so a colleague cannot see what was promised.

  • “A broadcast to talent needs a list that is kept”

    A call for a casting, sent to the right group, gets responses fast. A list that mixes children, adults and voice artistes wastes everyone's attention and invites opt-outs.

  • “Photos in a chat are not a portfolio”

    A shortlist sent as twenty loose images loses names and details. A single link to a portfolio page, with availability, is easier for the coordinator to forward to a client.

  • “Consent applies to messaging as well”

    People should agree to be on a list and be able to leave it. Check the platform's current rules on business messaging and keep a record of who opted in.

What we do

What we deliver for talent management agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business profile set up properly

    Business name, description, hours, catalogue of talent types and a link to the sign-up form.

    Result: Buyers and applicants see a business, not a person's number.

  2. Saved replies for the common messages

    Replies for casting requests, applicant enquiries, parents' questions and booking confirmations.

    Result: The team answers in the same words.

  3. Labels for requests and talent

    Labels such as new request, shortlist sent, confirmed, applicant and parent, applied to each chat.

    Result: The inbox can be sorted by stage.

  4. Broadcast lists by talent type

    Lists for children, adults, voice and dancers, built on opt-in and used for casting calls.

    Result: A call reaches only the talent it suits.

  5. A shared inbox arrangement

    A way for more than one team member to see and answer messages, set up on the Business platform or a provider that fits.

    Result: A colleague can cover a missed message.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Send the shortlist, the call time and the reminder.

Shortlist message
Profile links with a line on each, not a pile of photos. A link opens a portfolio, while a photo in a chat cannot be filtered.
Call time and location
Sent to talent and copied to the coordinator, with the address and the contact on site. Reduces missed calls.
Booking confirmation
Date, usage and fee in one message, repeated by email as the record.
Talent broadcast list
Casting alerts by talent type, to those who joined the list. Keep it current and record consent.
Guardian message for a child artiste
Sent to the parent, not the child, with shoot details and the supervision arrangement.
Payment reminder
A polite note with the invoice. Chat is the quick way to prompt a buyer who has the invoice buried in email.

Who it is for

This is written for these talent management agencies.

  • Modelling agencies for ads, catalogues and ramp
  • Actor and artiste agencies for film, TV and web series
  • Child artiste and kids modelling agencies
  • Junior and background artiste suppliers
  • Dancer, anchor and event talent agencies
  • Voice-over and dubbing artiste agencies
  • Fitness, fashion and lifestyle creator managers
  • Regional-language talent agencies working in Kannada, Tamil, Telugu or Malayalam markets

Not for

It is not the right fit if.

  • Your team uses personal phones with no shared inbox, so a buyer's message would reach only one person.
  • You plan to send promotions to a list that has not opted in, which breaches consent and the platform's current rules.
  • You would message children directly, when guardian contact is the safer and expected route.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send promotional messages to buyers?
Only to people who have agreed, and within the platform's current rules. Business-to-business messaging still needs a clear reason and a way to opt out.
Should talent be in a group chat?
Large groups blur private details and invite noise. Broadcast lists keep each person's number private and each message targeted.
Do we need the WhatsApp Business API?
A small agency can start with the Business app. The API suits larger teams that want several users and automation, and GullySales helps weigh that.
Should talent be in one group chat?
Avoid it. A group shares every person's number and every casting detail, and talent compete for the same briefs. Use a broadcast list by talent type, with consent, and keep individual booking conversations in direct chats.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for talent management agencies

Everything else we would do for you.

Or start from the overview: sales and marketing for talent management agencies.

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