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Television production houses · CRM

Keep every channel, platform and agency contact in one record that outlasts a job change.

A CRM for a television production house is a single place that holds each buyer, each pitch and the history between you. GullySales sets one up around channels, platforms and agencies, with fields for formats, slots and pitch outcomes.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for television production houses

Sales and marketing for television production houses, the overview.

Last updated 18 Oct 2026.

For television production houses

Where it usually goes wrong, and what we would do.

  • “Relationships live in two phones”

    When the person who knows a programming head leaves, the relationship leaves too. A shared record of calls, meetings and feedback means the history stays with the house.

  • “A commissioner moves and the history must follow”

    Programming heads change channels, and the person you pitched last year now sits at a platform. A record that tracks people across employers lets you carry the relationship to the new seat.

  • “One format, several pitches”

    A reality format may go to four channels and two platforms over a year. Without a log, nobody remembers who has already seen it, what they said and whether the answer was no for now or no for good.

  • “Branded briefs need a different pipeline”

    An agency brief has a deadline, a costing and a client behind it. Mixing these with long-cycle channel pitches in one list hides the urgent ones under the slow ones.

What we do

What we deliver for television production houses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Contact and company records

    Channels, platforms, agencies and brand teams, with each person, their role and their history with you.

    Result: Each buyer has one record with every meeting and note.

  2. Pitch pipeline by format

    Stages from idea to note sent to meeting to pilot to commission or decline, tracked by format and buyer.

    Result: You can see where each format stands with each buyer.

  3. Separate branded-content pipeline

    A second pipeline for agency briefs with deadline, scope and costing fields.

    Result: Urgent briefs do not sit behind slow channel pitches.

  4. Role-change tracking

    A field and a habit for recording when a contact moves, and a link to the new seat.

    Result: A moved commissioner stays in your list under the new employer.

  5. Setup for your team

    Simple fields, one data entry habit and a short guide so producers and the business head record the same things.

    Result: Every pitch meeting ends with a logged note.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

Keep the fields that let a new producer pick up any channel relationship cold.

Role and genre held
Filled by whoever meets the buyer first. It tells the next person whether this contact commissions fiction, reality, non-fiction or branded work.
Slots or gaps mentioned
Entered by the producer after a meeting, in the buyer's own words. It lets you return when that gap opens instead of guessing.
Formats pitched and the response
Logged by the producer who pitched. It stops the same idea reaching the same person twice and shows which formats got a no with a reason.
Previous employer and reporting line
Added when a programming head moves. It lets you follow the relationship to the new channel and see who now holds the old seat.
Brief type and agency
Filled when a branded enquiry arrives. It separates a media agency's brief from a channel commission so each has its own next step.

Who it is for

This is written for these television production houses.

  • Fiction serial and daily soap production houses
  • Reality and game-show format producers
  • News and current-affairs programme producers
  • Non-fiction and documentary series producers
  • Regional-language channel suppliers
  • Branded-content and corporate-programme producers
  • Format adaptation houses that localise international shows

Not for

It is not the right fit if.

  • You hold only a handful of buyer relationships and all of them are tracked well by the producers who own them.
  • Nobody will be asked to enter a note after a meeting, so the record would be empty within weeks of setup.
  • Contacts are scattered across several phones and the owners will not share them, which no tool would fix.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid software?
Not to begin. A well-set shared sheet or a modest CRM can hold the fields above. The habit of recording every conversation matters more than the tool, and we help you pick one that fits your team.
Will producers actually use it?
Only if it asks for little. We keep the fields few, set it up so a meeting note takes a minute to log, and agree who is responsible for each record.
Who owns the buyer relationships, the house or the producer?
The house should own the record, even if one producer owns the personal bond. Contact details and meeting notes kept in the house's system survive a producer leaving, which matters in a trade where a single relationship can carry a slate.
How do we record a verbal feedback call?
Write it down the same day, in the buyer's words, under the format and the person. A verbal no with a reason is the most useful item in the record, and it is lost within a few days if nobody enters it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for television production houses

Everything else we would do for you.

Closest to this: leads and follow-up

Also for television production houses

Or start from the overview: sales and marketing for television production houses.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

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