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Theatre and performing arts companies · Social media

Turn rehearsal clips and cast faces into ticket sales and workshop enquiries.

Social media marketing for a theatre company means showing the work, the people and the next date in a way that brings strangers to the seats. GullySales works on the content plan, the templates and the route from a post to a ticket or an enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A venue manager and musician reviewing a running order beside stage equipment

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for theatre and performing arts companies

Sales and marketing for theatre and performing arts companies, the overview.

Last updated 22 Oct 2026.

For theatre and performing arts companies

Where it usually goes wrong, and what we would do.

  • “The cast's own posts reach the cast's own friends”

    The same circle sees every announcement. Pages that tag venues, local arts groups and city listings reach people who have not yet been to a show.

  • “A rehearsal clip tells more than a poster”

    A few seconds of a scene, a prop being made or a song being practised gives the audience a reason to care before the opening. A poster alone gives only a date.

  • “The date and the link must be in the post”

    A beautiful clip that leaves out the venue, the date and the booking link wastes the interest it earned. Every post needs the details needed to act.

  • “Workshops and corporate shows deserve their own posts”

    A school coordinator follows the company for its workshops, not for its plays. Posts about a past workshop session, with consent from participants, speak to that reader.

What we do

What we deliver for theatre and performing arts companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan around the production calendar

    A calendar from announcement to closing night, with space for backstage and cast stories.

    Result: The team posts to a plan and not in a rush.

  2. Templates for show announcements

    A layout with title, language, venue, date, time and ticket link.

    Result: Each announcement carries the details a buyer needs.

  3. A consent routine for photographs and clips

    A simple form for cast, crew and workshop participants, with extra care for children.

    Result: Media is posted only with permission.

  4. A message reply guide

    Answers on ticket price, age suitability, language, seating and workshops.

    Result: Questions on social pages get consistent answers.

  5. Links from posts to booking and enquiry

    Tracked links to ticket pages, the workshop form and the sponsor sheet.

    Result: Each post leads to a next step.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

The posts a theatre company plans around a production, and what each one needs.

Rehearsal clip with the date
A short vertical clip of a scene being worked on, with the date, hall and ticket link in the first line. It needs the director's and cast's consent before it goes up.
Cast introduction card
A photograph and one line on each actor's role. It needs the actor's approval and a link to the booking page, since friends of the cast are the first audience.
Seat count reminder
A plain post when a show is nearly full or a second show is added. It needs the live booking count from the producer, never a guess.
Workshop session snapshot
A photograph from a school workshop for the teacher audience. It needs the school's written permission and must not show a child's face without a parent's consent.
Sponsor thank-you post
A post crediting a sponsor with its logo, posted after the sponsor agrees the wording. It shows the next sponsor what a credit looks like.

Who it is for

This is written for these theatre and performing arts companies.

  • Kannada, Hindi, Marathi, Tamil and English theatre groups
  • Dance companies for Bharatanatyam, Kathak and contemporary work
  • Children's theatre and storytelling groups
  • Musical theatre and stage show producers
  • Street theatre and social-message theatre groups
  • Opera, western classical and choir ensembles
  • Theatre-in-education companies working with schools
  • Corporate theatre and training drama troupes

Not for

It is not the right fit if.

  • The cast has not agreed to being filmed or photographed, so any clip or card posted would breach a promise you have not made.
  • You announce shows a few days ahead, and posts cannot build an audience for a date that is almost here.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a theatre company use?
Instagram is where city audiences discover plays, and a WhatsApp group or broadcast list keeps the regulars. Choose what the team can keep up, and do those well.
Can we post audience photographs?
Only with permission, and with particular care for children, whose guardians must agree in writing. Keep a record of consent, and remove a photograph if someone asks.
How do we promote a play in a regional language to people who do not know it?
State the language, the running time and whether there are surtitles or a summary. Buyers decide faster when the page answers that question.
Can we post clips of a copyrighted play or music?
Check first. A scripted play, a song or a recorded track may belong to a writer or a label, and a platform may remove the clip. Ask the rights holder, use original work, and check the platform's current rules.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for theatre and performing arts companies

Everything else we would do for you.

Closest to this: content and social

Also for theatre and performing arts companies

Or start from the overview: sales and marketing for theatre and performing arts companies.

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