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Trade fair organisers · WhatsApp marketing

Reach manufacturers and buyers where they already answer, with consent and a clear reason.

WhatsApp marketing for a trade fair organiser is using the app on which manufacturers, dealers and buyers already do business to invite, remind and follow up. GullySales works on the list, the messages and the rules that keep the number in good standing.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for trade fair organisers

Sales and marketing for trade fair organisers, the overview.

Last updated 18 Oct 2026.

For trade fair organisers

Where it usually goes wrong, and what we would do.

  • “A cluster runs on WhatsApp”

    A unit owner in a manufacturing cluster answers a message sooner than an email, and the association group already carries the news of the day. An invitation that arrives there, with the stall terms, is read by the person who decides.

  • “A broadcast to a bought list damages the number”

    Sending to people who never agreed gets the number reported and restricted, which ends the channel for the whole fair. Contacts need a recorded permission, and the platform's current rules decide what messages and volumes are allowed.

  • “A buyer needs a schedule, not a banner”

    A hosted buyer wants to see which makers they will meet and when. A message that carries the appointment list, with an option to change a slot, serves better than a poster, and it is easy to forward to a colleague.

  • “The business number and the personal number get mixed”

    Staff who message from their own phones take the history away when they leave. A business account with the team on a shared inbox keeps the conversation with the fair, and lets a caller see what was said before.

What we do

What we deliver for trade fair organisers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A consented contact list

    Participants and buyers added with a recorded permission, with a note of how and when it was given.

    Result: A list you can show consent for.

  2. Message templates for each stage

    Invitation, stall terms, registration reminder, appointment list and post-fair thanks, each short and in the language the cluster uses.

    Result: The team sends the same clear message every time.

  3. A business account with a shared inbox

    The fair's number set up with a profile, a catalogue of stall types and a way for several staff to reply.

    Result: A buyer sees a named fair, not a personal contact.

  4. Group rules for a cluster channel

    A plan for any group the fair runs, with the purpose, who may post and how to leave.

    Result: A group that stays on the fair's business.

  5. Opt-out handling

    A reply that removes the contact from broadcasts, and a list that records who asked to stop.

    Result: Someone who asks to stop does not receive another invitation.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

What a trade fair sends on WhatsApp and what it records.

Meeting schedule
A message with the buyer's time slots, the stall numbers and the hall plan. A buyer needs a schedule, not a banner.
Registration link and reminder
A link and a plain line for a buyer who started registration. Record who completed it.
Participant checklist
A message to makers on what to bring and when the hall opens. Send only to registered participants.
Cluster group update
A note to a cluster's group on the fair and the stall offer, sent through a member of the cluster.
Directory link
The link to the participant directory, sent to a buyer who asked what products will be there.
Opt-in record
A line recording when and how each contact agreed to messages. A bought list damages the number.

Who it is for

This is written for these trade fair organisers.

  • Fairs run by sector associations, such as textiles, leather, engineering or handicrafts
  • Fairs organised with export promotion councils for overseas buyers
  • State and district industrial fairs that bring in MSME units
  • Agri and food processing fairs that draw wholesalers and processors
  • Hosted buyer programmes where buyers are flown in and meetings are scheduled
  • Regional buyer-seller meets run by a chamber of commerce
  • Private organisers who run a fair across several cities
  • Virtual and hybrid trade fairs that list suppliers online

Not for

It is not the right fit if.

  • You have no consent from contacts, and adding people to a group without asking would get the number reported.
  • You mix the business number with a personal one, and replies would go astray.
  • You plan to send stall prices to a list when you have not decided the rate card.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we add people to a group without asking?
No. Adding people without asking leads to complaints and blocks. Invite them with a link and a reason, record consent and respect those who leave.
Should we use the WhatsApp Business app or the API?
Start with the Business app if one small team handles the replies. Move to the API when several people share the inbox, or when messages go out on a schedule. Check the platform's current rules before choosing.
Can the fair send stall prices by message?
Yes, if you have agreed them, and you may attach the participant pack. Keep a link to the current terms so that an old forwarded message does not hold an outdated price.
Can we add people to a group without asking?
No. Ask first, record the agreement, and give an easy way to leave. A group built without consent leads to reports against the number and loses the contacts you most want. Check the platform's current rules on groups and business messages.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for trade fair organisers

Everything else we would do for you.

Or start from the overview: sales and marketing for trade fair organisers.

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