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TravelTech startups · WhatsApp marketing

Run the booking on WhatsApp, from first question to the pickup point.

WhatsApp marketing for a TravelTech startup means using the app that Indian travellers already open to answer questions, share itineraries, take confirmations and keep in touch after the trip. GullySales works on the enquiry flow, the message templates and the record that keeps each chat tied to a booking.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for TravelTech startups

Sales and marketing for TravelTech startups, the overview.

Last updated 18 Oct 2026.

For TravelTech startups

Where it usually goes wrong, and what we would do.

  • “The itinerary is shared in the group chat”

    A traveller sends your plan to a partner or friends and waits for opinions. A long text with unclear dates is hard to forward. A tidy summary with route, stay, inclusions and refund rule travels well and keeps the conversation inside your plan.

  • “The first reply sets the tone”

    A traveller who messages on a Friday evening expects a person. A reply that asks about the dates and the mood of the trip feels like a travel friend. A pasted price list feels like a vending machine, and the chat ends.

  • “Day-of-trip messages carry the brand”

    Pickup point, driver name, stay address and a number to call when something goes wrong are the messages travellers remember. A cancelled hotel handled calmly on the chat does more for trust than any advertisement.

  • “Broadcast lists need consent and restraint”

    Past travellers may enjoy a note about a new route, but only if they agreed to hear from you. Check the platform's current rules on business messaging, keep messages relevant to the traveller's last trip and make leaving the list easy.

What we do

What we deliver for TravelTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business setup

    A business profile with a catalogue of trips, quick replies and labels that mark each chat by stage.

    Result: The team sees every chat tagged by stage and owner.

  2. Reply templates for enquiry stages

    Written replies for price requests, date changes, group sizes and payment details, each asking one question back.

    Result: Common enquiries have a standard reply that still sounds human.

  3. A forwardable trip card

    A single message or image with the route, stay, inclusions and refund rule, made to be shared in a group.

    Result: A traveller can pass the plan on without retyping.

  4. A departure-day message set

    Messages for the pickup point, driver details, stay address and an emergency contact, sent at set points before departure.

    Result: Every booked traveller gets the same departure information.

  5. A consent-based broadcast list

    A list of past travellers who agreed to hear about new trips, with segments by trip type.

    Result: The owner can send a relevant note to people who asked for it.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

What to send on WhatsApp from the first question to the pickup point.

First reply to a Friday evening message
Asks the dates, the group and the mood in one message, and names the person replying. A reply from a person starts the booking.
The plan in a form the group can read
A short day plan with dates, stay and what is included, and the refund rule on the last line. The planner forwards it to friends.
Advance received and what is held
Confirms the amount received, the stay held and the last day to change. It reduces calls about whether the booking stands.
Day-before message
Pickup point, driver name, stay address and a number to call if something goes wrong. Sent by the trip lead to each traveller.
Consent for new routes
A line asking a past traveller to agree to news of new trips. Only those who say yes are on the list.

Who it is for

This is written for these TravelTech startups.

  • Curated weekend and holiday package startups
  • Online stay, homestay and hostel booking startups
  • Corporate travel and expense management startups
  • Activity, experience and local-guide marketplace startups
  • Pilgrimage and group-tour startups
  • Car rental, self-drive and bus ticketing startups
  • Travel visa and documentation service startups
  • Workation and long-stay startups

Not for

It is not the right fit if.

  • Chats are spread across staff phones and no one can see the whole booking.
  • You plan to send route offers to every number in the sales team's contacts, without their agreement.
  • The trip lead is on the road and nobody covers the chat, so travellers hear nothing on the day.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is WhatsApp enough for a booking, or do we need a website?
The chat can run the conversation, but a traveller often wants to see the plan and policy on a page first. We link the two so the page answers questions and the chat closes the booking.
Can we message past customers about new trips?
Only people who agreed to receive messages, and within the platform's current rules, which you should check. We build the consent step into the booking flow and keep a record of who said yes.
How do we handle many chats at once?
Use labels for stage, a shared inbox if the team grows and clear reply templates for common questions. We also set who owns each chat, so none sits unanswered on a busy weekend.
How do we handle many chats at once?
Use the business app's labels for stages and quick replies for common answers, and give each chat one owner. When volume grows, record each chat in the CRM and share the inbox. Check the platform's current rules on business messaging.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for TravelTech startups

Everything else we would do for you.

Or start from the overview: sales and marketing for TravelTech startups.

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