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Architecture firms · Digital marketing

Run every channel at the level of work your studio can actually take.

Digital marketing for an architecture practice is search, the portfolio site, Instagram and email working to one plan, sized to the number of projects the studio can start this year. GullySales runs those channels together, records where every enquiry landed and turns the volume down when the drawing boards are full.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For architecture firms

Where it usually goes wrong, and what we would do.

  • “Capacity decides how loud you go”

    Two architects with three live projects cannot take ten more enquiries, and advertising that brings them in wastes the studio's time and the caller's.

  • “One properly photographed project feeds every channel”

    A finished house shot well becomes the portfolio page, the search listing, the award entry and the note to past clients. For most practices that shoot buys more than the same money spent on ads.

  • “Enquiries arrive in four places and nobody owns three of them”

    An Instagram message, the contact form, the office address and the principal's own phone. The one that names a plot and a budget is the one that sits unanswered.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan sized to studio capacity

    Search, the portfolio site, Instagram and email planned against how many projects the studio can start this year, with a written note on what gets paused when the boards fill.

    Result: You stop paying for enquiries you would have to turn away.

  2. One place every enquiry lands

    Instagram messages, form submissions, office email and calls to the principal's phone logged in one record with the site, the project type and who replied.

    Result: Nothing sits unread in a message folder nobody checks.

  3. A spend split that funds photography first

    The budget set out so a completed project is photographed and written up properly before money goes into advertising.

    Result: The work does the selling, which is how practices are actually chosen.

  4. An enquiry form that asks for the site and the stage

    Two extra fields on the contact form, the plot location and whether the land is already bought, so the first call starts from something real.

    Result: You know before you dial whether there is a project here.

  5. A record of which channel produced signed projects

    Every enquiry tagged by source and followed to the agreement, against the baseline recorded before the work started.

    Result: You can see which channel is worth keeping and which is vanity.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where a practice starts

An architecture practice starts with a portfolio sorted by project type and a place where every enquiry lands.

Portfolio sorted by project type
Group completed work as villas, apartments, offices or hospitality, not by year. Each project gets the plot size, the brief and the stage you handled.
Enquiry form that asks for the site
Ask for plot location, plot size, budget range and stage of the plan. Log each one with its source so referrals and searches can be compared.
Photography of finished projects
Pay for a proper shoot of the best two or three completed buildings before spending on adverts. Keep the owner's permission on file.
Search page for your main project type
Write one page for the work you most want, naming the city and what you handle, such as plan sanction. Check it appears for a plot owner's search.
Thank-you note to past clients
Write to people whose projects finished a while ago and ask who they know with a plot. Record every name that comes back.
What to leave until later
Leave Instagram reels and paid campaigns until the portfolio and enquiry form are done. Likes from other architects do not bring plot owners.

Who it is for

This is written for these architecture firms.

  • Residential and villa architecture practices
  • Commercial and corporate campus architecture firms
  • Hospitality architecture practices
  • Institutional architecture firms, schools and hospitals
  • Interior-architecture hybrid practices
  • Sustainable and green building specialists
  • Practices working on government and public sector tenders
  • Boutique single-principal practices

Not for

It is not the right fit if.

  • You are booked for the year and cannot take a new brief, so additional channels would add enquiries you must decline
  • Your studio has no photographs of finished projects, and every channel would be missing the proof it needs
  • Nobody owns the enquiries that arrive by phone, form and message, so a new channel would add to the confusion

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are booked for the year. Should we be doing this now?
Not at full volume. Put the quiet part of the plan into photographing and writing up the projects you are finishing, so the next gap in the calendar does not catch you with nothing to show.
Our work comes through referrals. Does any of this matter?
Yes, because the referred client still looks you up before they call. What they find should say the same thing the person who recommended you said.
Should we hire a photographer or a social media person first?
Hire the photographer first. Good pictures of finished buildings feed the portfolio, the Business Profile and every post. A social media person with weak pictures has little to show. Add them once there is a stock of shoots to draw from.
How should we display the budget on a project page?
Describe the scope and size of each project, and say the cost depended on specification. A bare figure invites comparison with an unrelated job. Offer a conversation about the client's own budget on the enquiry form instead.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for architecture firms.

All articles

More for architecture firms

Everything else we would do for you.

Closest to this: strategy and research

Also for architecture firms

Or start from the overview: sales and marketing for architecture firms.

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