Chartered accountants and accounting firms · Website
Build a site where a banker's referral confirms you do their kind of work.
A website for a CA firm is where a referred prospect checks the firm's services, partners and fit, so it has to state facts clearly and stay within ICAI and ICSI guidance. GullySales plans the pages by client type and service, writes the copy and sets up the enquiry route.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Also for chartered accountants and accounting firms
Sales and marketing for chartered accountants and accounting firms, the overview.
Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For chartered accountants and accounting firms
Where it usually goes wrong, and what we would do.
“The visitor arrives with a name and a doubt”
A banker or friend gave the owner the firm's name. The owner opens the site to confirm one thing: that the firm handles businesses like theirs. A site opening with a general welcome and a list of every service leaves that doubt unanswered.
“A list of services is not a statement of fit”
Pages for manufacturers, traders, startups and NRIs let each visitor see their own situation. A single services page that names every service reads as a firm that does everything and so signals nothing specific.
“Partner pages carry weight”
Visitors want to know who they will deal with. A page for each partner stating qualifications, areas of work and registration details, within what the code allows, answers the question whether a partner or an article assistant will handle the file.
“The site must not break the code”
Superiority claims, fee statements, client lists and testimonials are risky for a member in practice. A page of facts about the firm, its people and its services is the safer route. Each page should be read against the current ICAI and ICSI guidance before publishing.
What we do
What we deliver for chartered accountants and accounting firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Site plan by client type and service
A map of pages for each client type and main service, with the order and links between them.
Result: A visitor reaches the page that fits them within a click or two.
Service page copy
Plain-language pages for audit, GST, income tax, ROC and advisory work, stating what the firm does and what the client provides.
Result: Each page answers what the work involves.
Partner and firm profile pages
Pages stating each partner's qualification, registration and areas of work, and the firm's address and contact details.
Result: A visitor knows who is responsible for their file.
Enquiry form and contact route
A short form asking client type and service wanted, routed to a named person, with a visible office address and phone.
Result: Every enquiry reaches someone and carries context.
Mobile and speed check
A review of how pages load and read on a phone, since owners open the site on a phone.
Result: Pages read on a small screen without zooming in.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
Give each service its own page so a banker's referral confirms your kind of work.
- statutory audit services chartered accountant
- A page for company finance heads naming the audit, the signing partner and the entity types served.
- startup CA services India
- A page for founders listing formation, GST, ROC filings and funding support, and the partner who leads them.
- company secretarial services
- A page for directors stating the filings and meetings the firm prepares and the records it keeps.
- NRI tax services
- A page for non-resident clients covering the questions that decide how an Indian return is prepared.
- about the partners
- A partner page with qualifications, sectors and the work each handles, within the institute's rules on presentation.
Who it is for
This is written for these chartered accountants and accounting firms.
- Sole practitioner chartered accountants
- Small and mid-sized CA partnership firms
- Statutory and internal audit practices
- GST and indirect tax specialists
- Company secretaries in practice
- Accounting and bookkeeping service firms
- Firms serving startups and funded companies
- Firms serving NRIs and cross-border clients
- Second-generation practices modernising their client base
Not for
It is not the right fit if.
- The firm has not settled which partners may be named online, and the pages depend on it.
- You want a page that lists every service a CA can offer, which tells a banker nothing about your own work.
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.
- 2
Design the templates
The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.
- 3
Build and test
The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.
- 4
Load real content
Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.
- 5
Check before launch
Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.
- 6
Launch and hand over access
The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a blog on the site?
Can we show the names of our clients?
Can the website take document uploads?
What should a CA website leave out?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for chartered accountants and accounting firms.
6 min read · 6 Oct 2026How companies choose an outside service firmCompanies hand hiring, payroll, accounts, facilities and advertising to an outside firm after asking someone they trust. This post explains who is asked, who signs, and what decides renewal.
5 min read · 6 Oct 2026How CA firms choose which July enquiries to takeReturn season brings enquiries a firm cannot all serve well. This post shows how to sort them by fit, say no without losing the referral, and keep the good ones past the rush.
6 min read · 3 Oct 2026Winning work from a tender or empanelment panel as a professional firmWhat an empanelment form asks of a professional firm, which documents to prepare once and reuse, and how to follow up with a panel that is slow to reply.
More for chartered accountants and accounting firms
Everything else we would do for you.
Or start from the overview: sales and marketing for chartered accountants and accounting firms.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.