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Law firms · Digital marketing

Build an online presence that explains the law and stays inside the Bar Council's limits.

Digital marketing for a law firm is the set of online channels that a person meets between feeling a legal problem and phoning a lawyer. GullySales chooses the channels that suit the rules on advocates' advertising, builds them in a sensible order and records which of them bring genuine enquiries.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for law firms

Sales and marketing for law firms, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For law firms

Where it usually goes wrong, and what we would do.

  • “The rules remove most of the usual toolbox”

    Paid ads inviting people to hire a lawyer, result claims and client testimonials sit badly with the limits on advocates. What remains is still worth doing: an accurate website, honest directory profiles, explanatory articles and a quick, polite response. Plan around what is allowed rather than doing nothing.

  • “The buyer checks the firm's name before calling”

    Someone who receives a recommendation from a friend or a chartered accountant still searches the firm's name. What they find in that moment decides whether they phone. A stale site or an empty profile loses a person who was already sent to you.

  • “Each lawyer is also a public profile”

    Clients research the partner they will meet. A plain professional profile with qualifications, enrolment and areas of practice, and articles under the lawyer's own name, does the work that a brand campaign does in other trades. Keep every line factual.

  • “Enquiries need counting by source”

    A firm that does not record where each enquiry came from cannot tell whether the articles, the directory or the referrals are working. A source field on every enquiry costs nothing and removes the guessing.

What we do

What we deliver for law firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan within the rules

    A written plan that lists the channels suited to the firm, the ones to leave alone and the reasons, checked against your own council's guidance.

    Result: The firm knows what it will do online and what it will not.

  2. Website and practice area foundation

    An accurate site with a page for each practice area, written to explain the procedure and to state the facts an advocate may publish.

    Result: A person searching for a matter finds a page that answers it.

  3. Directory and profile clean-up

    A review of every listing and professional profile, with errors corrected and practice areas named exactly.

    Result: Each listing tells the same true story.

  4. Article plan around client questions

    A list of explainer articles drawn from the questions people ask at the first consultation.

    Result: Writing follows real questions, not guesses.

  5. Enquiry source tracking

    A simple record of how each enquiry reached the firm, set up in your CRM or sheet.

    Result: You see which channels bring enquiries worth answering.

  6. A rules checklist before anything is published

    A short list the partner uses to check each page or post against your council's guidance.

    Result: Nothing goes live without a lawyer's review.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

A firm's online presence answers what a person types before they call.

The rules remove most advertising, so what remains must be accurate and easy to find. These are the searches it should answer.

[practice area] lawyer in [city]
Answered by a practice area page on the firm website and a correct map profile, both stating areas of practice as facts.
what happens after a legal notice is received
Answered by a plain explainer that describes the stages of the process without inviting the reader to hire the firm.
[firm name] advocates reviews
The search a referred person runs. It is answered by consistent listings, a clear profile and a site that matches the introduction.
[partner name] advocate profile
Answered by a profile page stating qualification, enrolment and areas of practice, reviewed against your council's guidance.
company registration lawyer for a startup
Answered by a business-law page that explains the steps and lists the filings a founder will meet.

Who it is for

This is written for these law firms.

  • Litigation and dispute resolution practices
  • Corporate and M&A law firms
  • Family law practices
  • Intellectual property law firms
  • Real estate and property law practices
  • Tax and compliance law practices
  • Boutique single-practice-area firms

Not for

It is not the right fit if.

  • The firm relies wholly on referrals and does not want to be found online, so there is no one to serve with a page.
  • You expect the online presence to compensate for slow handling of enquiries, when the delay is the real problem.
  • No partner has agreed what the firm may state about itself in public, and that must be settled first.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is social media worth using for a law firm?
A professional profile for the firm and its partners, sharing explanatory articles, can suit some practices. Avoid result claims, client stories and anything that reads as inviting work. Because advertising rules differ by profession and state, confirm what is permitted with your own council.
Where should a small firm start?
Start with an accurate website and complete directory profiles, since every other channel points to them. After that, add explanatory articles on the practice areas that bring the most work, and keep a record of where each enquiry came from.
What should a firm publish first online?
Publish an accurate profile and a page for each practice area before anything else. A person checking a referral looks for these first. They are facts the firm controls, and they stay within advertising limits that differ by profession and state.
Do we need to be on every platform?
Pick one or two where your buyers actually are, which for corporate work is a professional network. A neglected profile on a platform you do not use looks worse than none, and each account is one more place to keep accurate.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for law firms.

All articles

More for law firms

Everything else we would do for you.

Closest to this: strategy and research

Also for law firms

Or start from the overview: sales and marketing for law firms.

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