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Law firms · WhatsApp marketing

Use WhatsApp to answer enquiries and confirm consultations, never to solicit.

WhatsApp for a law firm means a business number that receives enquiries, confirms appointments and exchanges documents under clear rules. GullySales sets up the profile, the replies and the document routine, and leaves out broadcast promotion, which sits uneasily with the limits on advocates' advertising.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for law firms

Sales and marketing for law firms, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For law firms

Where it usually goes wrong, and what we would do.

  • “Clients message the partner's personal number”

    A client saves the number of the lawyer they met and writes at any hour. Enquiries then sit on one phone with no record, and when that lawyer is in court nobody else sees them. A shared business number gives the firm one place for every enquiry.

  • “A chat is not a safe place for privileged papers”

    People send scans of agreements and notices over WhatsApp because it is easy. The firm needs a rule on what may arrive that way, where the document is saved afterwards and when the chat copy is cleared. Decide it before a sensitive file arrives.

  • “Broadcast lists are the wrong tool for a law firm”

    A list that sends offers or reminders about legal services to people who never asked looks like soliciting. Use the channel for replies to people who wrote first, and check the platform's current rules and your own council's guidance before sending anything else.

  • “The first reply sets the tone for the consultation”

    A person writing at night, worried about a notice, wants to know that a lawyer has seen the message. A polite greeting that says what the firm handles, when the office is open and how to book answers the worry without giving advice on the matter.

What we do

What we deliver for law firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. WhatsApp Business profile

    A profile with the firm's name, address, hours and practice areas stated plainly and matching your letterhead.

    Result: The number looks like the firm, not a personal phone.

  2. Greeting and away messages

    Two short messages: one welcoming a first enquiry and one saying when the office will reply, both free of legal advice.

    Result: A person who writes outside office hours still hears from the firm.

  3. Labels for enquiry stages

    A set of labels such as new, consultation booked, documents awaited and closed, so the inbox shows where each chat stands.

    Result: The inbox reads as a list of enquiries, not a pile of messages.

  4. Reply templates for common questions

    Saved replies for booking a consultation, the documents to bring and the chambers address.

    Result: Common questions get the same accurate answer every time.

  5. Document-handling note

    A written rule on which files may be received on chat, where they are saved and who may open them.

    Result: Papers move from the chat into the matter file by routine.

  6. Consent and opt-out wording

    A line asking whether the person agrees to be contacted on WhatsApp, and a simple way to stop messages.

    Result: The firm only writes to people who agreed to hear from it.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

WhatsApp for a law firm carries confirmations, never solicitation.

Use the business number to answer a person who contacted the firm first. Keep the messages short and free of any matter detail.

First reply with firm and practice area
One message stating the firm name, the practice area and who will call. It tells the person they reached the right place.
Consultation confirmation
Date, time, the lawyer's name and the chambers address. It lets a person check the details without phoning again.
Map pin to the chambers
A location pin with the floor and landmark. It saves a first-time visitor from searching for the building.
List of papers to bring
A short list of documents for the first meeting. It spares the person a second trip.
Line asking not to send privileged papers
A standing sentence asking the person to bring documents to the meeting. It keeps sensitive files out of a chat.
Consent to receive later notes
Record whether the person agreed to hear from the firm after the meeting. It keeps later messages within their consent.

Who it is for

This is written for these law firms.

  • Litigation and dispute resolution practices
  • Corporate and M&A law firms
  • Family law practices
  • Intellectual property law firms
  • Real estate and property law practices
  • Tax and compliance law practices
  • Boutique single-practice-area firms

Not for

It is not the right fit if.

  • Clients already message the partner's personal number, and moving that to a business number has not been agreed.
  • You plan to broadcast legal news to people who never asked for it, which is solicitation by another route.
  • The firm has no rule for keeping privileged papers out of chat, so a business number would only spread the risk.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
May we send updates on law changes to a WhatsApp list?
Be careful. Messages to people who never asked can read as solicitation, and advertising rules differ by profession and state. Keep the channel for replies to people who wrote to you, and check any wider use with your own council.
Should every lawyer use the same business number?
Give the firm one shared business number for enquiries so nothing depends on one phone. Individual lawyers may still speak to existing clients on their own numbers, but the firm should state a rule for saving those chats to the file.
May we answer a legal question sent by chat?
Give the person a consultation, not advice in a chat. A reply in writing can be taken as advice on facts you have not examined, and the conversation is not a protected record. Say that the matter needs a meeting and offer the time.
Should we keep the chat history after the matter ends?
Decide a retention rule with your own council and apply it to every chat. Chat holds names and facts that the firm owes a duty to protect. A rule that is written down is easier to defend than a habit of deleting by choice.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for law firms.

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Everything else we would do for you.

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Also for law firms

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