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Outsourced accounting and bookkeeping firms · Website

Build a site that tells an owner who will keep the books, in which software, and what to send.

A website for an outsourced accounting firm has one job: showing a worried owner that the books will be kept by named people, in software they use, with a clear list of what to send. Most firm sites list services and a stock photo of a calculator. GullySales builds the site around the jobs, the takeover and the questions an owner asks before ringing.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Website design and development

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for outsourced accounting and bookkeeping firms

Sales and marketing for outsourced accounting and bookkeeping firms, the overview.

Last updated 6 Oct 2026.

For outsourced accounting and bookkeeping firms

Where it usually goes wrong, and what we would do.

  • “A services list that every firm shares”

    Accounting, taxation, payroll, audit, ROC. A seller on Amazon cannot tell if you do his settlements, and a clinic cannot tell if you have kept a doctor's books.

  • “The site hides who does the work”

    No names, no photographs, no roles. An owner about to hand over bank statements wants to see the person who will open the file.

  • “A contact form that asks too much”

    A long form on a phone, with no number to ring. An owner who has a notice in hand rings a firm whose number is visible and leaves one whose form scrolls.

What we do

What we deliver for outsourced accounting and bookkeeping firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Pages built around the job and the client

    Bookkeeping, GST returns, payroll, backlog clean-up and takeover, with pages for sellers, startups and clinics where you hold real clients.

    Result: A visitor finds the page for their situation in one tap.

  2. A team page with roles and names

    The partners and the people who will post the books, with their roles and what they handle, and photographs where they agree.

    Result: The owner sees who will open the file.

  3. A what-to-send page

    The document checklist, how to share it, and what happens when something is missing, with a sample list.

    Result: The first call is shorter and the first month cleaner.

  4. A sample report page

    A management report on made-up numbers with a note on how to read it, and a link to ask for a call.

    Result: Buyers see the output before they commit.

  5. A call and WhatsApp option on every page

    A phone number and a WhatsApp link fixed at the top on phones, with a short form below for those who prefer it.

    Result: Enquiries do not depend on a long form.

  6. A site the firm owns and can edit

    The domain registered in the firm's name, access held by a partner, and a way to edit text without a developer.

    Result: A change of agency or staff does not lock the firm out.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

What the page must show

What an owner looks for on an accounting firm's website before ringing, and how to show it.

Who will keep my books
Show names, roles and a short line on what each person handles. Ask each person to agree to appear, and keep the page current when someone leaves.
Which software you work in
Name Tally Prime, Zoho Books, QuickBooks or others you actually use, with a line on whether you work on the client's licence. A buyer who runs one of them looks for it.
What I send and how
A checklist of bills, statements and payroll inputs, and one place to send them. Show a sample of the missing-papers list the client sees, with no real names.
What I will see, and when
A sample management report with made-up figures. Say what the owner receives, in what form and from whom, without promising a calendar the firm cannot keep.
How my data is handled
A plain paragraph on who can open a file, how access is given and removed, and what happens to the books if the client leaves. Avoid unproven security claims.
What you do not do
State what stays with the client's CA, such as audit sign-off or opinions that need a registration. An honest limit builds more trust than a long list of services.

Who it is for

This is written for these outsourced accounting and bookkeeping firms.

  • Bookkeeping firms for small traders and shops
  • Accounting firms for startups and funded companies
  • Firms serving ecommerce and D2C sellers
  • Virtual CFO and management reporting practices
  • Payroll and statutory compliance bundle firms
  • Firms serving doctors, clinics and independent professionals
  • Offshore bookkeeping teams serving US, UK and Australian clients
  • Outsourcing arms of chartered accountant practices

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the website work runs

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we use a marketplace listing instead of our own site?
Keep the listing for the calls it brings, but build your own site too. A listing shows you beside rivals at a price, and an owner who was recommended wants a page about you. The site is also the one place where you set the terms.
Do we need the site in other languages?
If your buyers speak Hindi, Kannada or another language on the phone, add the key pages in it: takeover, what to send and contact. Have a native speaker check the accounting terms. A half-translated site is worse than a clear English one.
Does mobile speed matter for our site?
Yes. Most owners open it from a phone, often straight after a message from a friend. Compress photographs, avoid heavy sliders and test it on an ordinary Android handset on mobile data, not only on office wifi.
Whose name should the website domain be in?
The firm's, in a partner's name or the company's, with the login held by someone other than the web agency. Ask for the registration and hosting details in writing. Then a change of vendor cannot cost you the address.
We are run by chartered accountants. Can we advertise?
Only within what your professional body allows, and those rules differ by body and change, so check with your own council or adviser before anything is published. A plain website, correct directory details and articles that share knowledge are the usual starting points. Firms run by non-members of the profession should still ask what applies to their CA partners.
Should we put our fees on the website?
Do not publish a rate. Publish what moves it: the number of bank accounts, the volume of bills, the software, any backlog and whether payroll is included. An owner who sees the drivers understands why a quote differs and rings you to get one.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for outsourced accounting and bookkeeping firms.

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Also for outsourced accounting and bookkeeping firms

Or start from the overview: sales and marketing for outsourced accounting and bookkeeping firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need