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Payroll and HR outsourcing firms · Website

Show who checks the payroll and where the salary data sits.

A website for a payroll and HR outsourcing firm has to answer an owner's worry about handing over salary data, and show the scope of work in plain terms. GullySales builds the service pages, the controls note and a quote-request form that captures what you need to price the job.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Website design and development

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for payroll and HR outsourcing firms

Sales and marketing for payroll and HR outsourcing firms, the overview.

Last updated 6 Oct 2026.

For payroll and HR outsourcing firms

Where it usually goes wrong, and what we would do.

  • “The site shows services, not control”

    A page of payroll, HR and compliance with a smiling stock photo says nothing about who prepares a run, who checks it or who can see the bank file.

  • “A contact form that asks only for a name and number”

    A finance head wants to describe headcount and states. A form that asks for neither produces a call that starts from nothing.

  • “The site hides the people”

    An owner handing over salary data wants to see who will run it. A site with no named payroll lead looks like an agency that can disappear.

What we do

What we deliver for payroll and HR outsourcing firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Service pages by what you run

    Payroll processing, statutory filings, contract payroll, exits and labour audits, each stating scope, inclusions and what the client still does.

    Result: A buyer sees exactly what is being offered.

  2. A page on controls and data handling

    Who prepares, checks and approves, who can open salary data, and what happens to data at the end of the agreement. Checked by your lawyer before it goes live.

    Result: The security question has an answer on the site.

  3. A state coverage page

    The states you file in, the registrations that differ in each and the date the rules were last checked.

    Result: A company with a branch elsewhere knows you cover it.

  4. A quote-request form built for scoping

    Headcount, states, current process and the date they want to switch, in a form that works well on a phone, with a WhatsApp option beside it.

    Result: Enquiries arrive with the facts needed for a quote.

  5. A people page with named leads

    The payroll lead, the compliance lead and the account manager, with what each does and how to reach them.

    Result: An owner can see who they would deal with.

  6. Enquiry tracking by page

    Calls, form fills and WhatsApp messages traced to the page they began on, against the baseline recorded before work starts.

    Result: You see which pages bring owners and which bring readers.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

What the page must show

What an owner looks for before handing over salary data, and how the site shows it.

Who runs and who checks the payroll
Name the payroll lead and the person who checks each run, and say that the bank file is approved by a second person. An owner reads this as proof that one person's absence cannot stop the cycle.
What the rate covers and what is extra
List what is inside, such as the cycle, filings and employee queries, and what is billed separately, such as exits or a new state. No figure on the page, which a written quote gives.
How salary data is handled
Say who can open files, how bank files are approved, where data is stored and what happens when the agreement ends. Have a lawyer read the wording, and avoid claims you cannot prove.
States and filings you cover
List the states, and for each the PF, ESI, professional tax and labour welfare filings you file yourselves. Mark what the client files, so no one expects what you do not do.
How a switch is made
Show the handover documents, one run beside the old process, the sign-off and the switch date. An owner afraid of a bad first salary reads this page twice.
A way to ask that fits the job
A form asking headcount, states, current process and the date they want to switch, with a WhatsApp option beside it. Name the payroll lead who will reply, not an anonymous inbox.

Who it is for

This is written for these payroll and HR outsourcing firms.

  • Payroll processing firms for small and mid-sized companies
  • Statutory compliance consultants for PF, ESI and professional tax
  • Third-party payroll and contract labour compliance firms
  • Employer of record firms for foreign companies in India
  • CA and accounting firms with a payroll practice
  • HR outsourcing firms handling policies, onboarding and exits
  • Payroll software implementers and resellers who also run the payroll
  • Factory and plant compliance consultants

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the website work runs

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a listing on IndiaMART or JustDial enough instead of a website?
A listing brings price shoppers. A buyer trusting you with salary data wants to see how you work, and a listing cannot show it. Use directories for reach, and keep your own site as the place where the decision is made.
Do we need pages in Kannada, Tamil or Hindi?
For the owner of a small plant in a smaller town, a short page on your service in the local language helps. Finance heads and HR leads at larger companies read English. Translate the first page and the form, not the whole site.
Does mobile speed matter for us?
Yes. Owners search from a phone at the plant or on the road, often on a weak signal. Keep images small, avoid heavy sliders and test the form on mobile data before it goes live.
Who should hold the registration for our domain and the email addresses on it?
The firm, in a mailbox the firm controls. Quote replies, filing intimations and every payroll lead's address run on that domain, so losing it stops client mail as well as the site. Get the registrar login in writing when the site is built.
How do we market ourselves without naming our clients?
Show the control, not the logo. Describe the work by sector, state and size of payroll, and publish a note on how a run is checked. Name a client only with their written agreement, because payroll is among the most private work a company hands out.
Should we publish our per-employee rate?
No. A bare number invites the comparison you are trying to escape. Publish what the rate covers and what is billed separately, and give the figure in a written quote after a scoping call.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for payroll and HR outsourcing firms.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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