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Recruitment agencies · Pay per click advertising

Every job seeker who clicks is spending a client budget.

Paid search reaches an HR head with an urgent role faster than anything else, and burns a budget on job seekers faster than anything else. GullySales builds the campaigns around hiring intent, blocks the job words, and reports on client enquiries instead of clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of recruitment agencies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for recruitment agencies

Sales and marketing for recruitment agencies, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For recruitment agencies

Where it usually goes wrong, and what we would do.

  • “Job seekers outnumber hiring managers on every keyword”

    Recruitment agency in Bengaluru brings ten candidates for each HR manager. Without a block list the budget disappears into applications nobody asked for.

  • “The urgent role is the only search worth paying for”

    An HR head searching at eleven at night has a position open and a deadline. The ad has to say you can shortlist this week.

  • “Bulk hiring seasons move the price”

    When warehouses and retail chains staff up before the festival sales, every staffing firm bids at once. Budget planned in August works harder than budget found in October.

What we do

What we deliver for recruitment agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns built around role and city

    A campaign per specialism and market, worded for a hiring manager, rather than one campaign on the words recruitment agency.

    Result: The budget follows the mandates you want.

  2. A block list for job seeker searches

    Negative keywords for jobs, vacancy, apply, salary, resume, fresher and walk-in, reviewed as new terms appear in the reports.

    Result: Candidate clicks stop eating the client budget.

  3. Landing pages addressed to a hiring manager

    A page per campaign stating the roles you fill, how fast a first shortlist goes out and what a brief needs to contain.

    Result: An enquiry arrives from somebody with a position open.

  4. Call and WhatsApp tracking on client campaigns

    Every call and message from an ad recorded against its campaign and role family, so a busy week can be traced to its cause.

    Result: You know which campaign produced the brief on your desk.

  5. Seasonal budget planned around bulk hiring

    Spend mapped to the months your clients hire in volume, agreed in advance rather than decided in the week the demand appears.

    Result: You are bidding before the rates climb.

  6. Cost per client enquiry, reported

    Spend compared with briefs received and mandates won, by campaign, against the baseline recorded after the first conversation.

    Result: Advertising is judged on mandates rather than on traffic.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a recruitment agency, and the ones to keep out.

Hiring searches by role and city, such as bulk hiring agency in Chennai
Bid. A company typing the role and the city has an opening now. Give each role family its own ad group, and write the advert to a hiring manager, with the roles you fill and the city.
Contract staffing and payroll searches, such as contract staffing for warehouse
Bid, in a separate campaign. This buyer wants headcount and compliance handled, not a shortlist. Say plainly what you take on, such as payroll and statutory paperwork, so the right company calls.
Candidate searches, such as jobs in Hyderabad or walk-in interview today
Block in the client campaign. If you want candidates, run a small separate campaign to a registration page, with its own cap, so a client budget never pays for a resume.
Searches naming a job portal, such as Naukri or Indeed login
Block. These people already have their route to a job and are not hiring. Do bid on your own agency name, so a rival or a portal does not sit above you.
Where the click lands
Send each click to a page for that role family with a short send us a brief form. Ask the role, the openings, the location, the salary band and when the person must join, before the phone number.
Counting a real enquiry
Count a brief with a role and a number of openings, or a call from a company number that discusses a role. Do not count calls from candidates. Mark the briefs that turned into a signed mandate.

Who it is for

This is written for these recruitment agencies.

  • IT and technology staffing agencies
  • Blue-collar and industrial workforce agencies
  • Executive search and leadership hiring firms
  • Contract and temporary staffing agencies
  • Sector-specialist recruitment firms
  • Bulk and volume hiring agencies
  • Boutique niche-skill recruitment firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we keep candidates from clicking our ads?
Negative keywords for the job words, reviewed on a fixed routine, and ad copy written to a hiring manager. Some candidates still click, but the waste drops sharply once both are in place.
Is LinkedIn advertising better for us than Google?
Google catches the HR head who already has a problem today. LinkedIn lets you pick job titles and company sizes, which suits a slower approach to talent heads who are not searching yet. Start with Google if the budget stretches to one.
Should we run one account for clients and another for candidates?
Yes, keep them apart. The client search is paid per click and can be expensive, while a candidate registration is a low-value action. Separate budgets stop candidate clicks from using up the money meant for hiring managers.
Which roles should we advertise for first?
Start with the role families you already fill well and that companies need again and again. A repeat role gives you a proven shortlist and a page with something real to say. Add other roles once the first ones produce briefs.
Do we need to advertise for candidates?
Mostly not. A verified database costs nothing in media, and a fast shortlist depends on it. Paid job ads help for one hard-to-fill role type at a time.
A client already has three agencies on its panel. Can we still get in?
Yes, usually through one role the others are struggling with. We prepare a short note on the roles of that type you have filled, sent to the HR head with a shortlist offer. Winning one hard role opens the panel more often than any presentation.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for recruitment agencies.

All articles

More for recruitment agencies

Everything else we would do for you.

Or start from the overview: sales and marketing for recruitment agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need