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Hospitality interior designers · CRM

Keep a record of every hotel proposal so none depends on one person's memory.

A CRM for a hospitality interior designer is a single record of every enquiry and proposal: who decides, what was sent, what it is waiting on and who calls next. GullySales sets up the record, the stages and the habit of keeping it current.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Interior designers: show a real physical business scene illustrating Site measurement and BOQ. Turn measurements into a BOQ by room and item, priced by running feet or square feet from your own rate list. A version is saved for every change, so the approved BOQ is never in doubt.

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for hospitality interior designers

Sales and marketing for hospitality interior designers, the overview.

Last updated 18 Oct 2026.

For hospitality interior designers

Where it usually goes wrong, and what we would do.

  • “A hotel project has a crowd of voices and a long wait”

    The owner, the architect, the lender, the project manager and the operator each have a say, and the fee waits on a licence or a loan. A phone contact list holds none of that. A record that names each person and the thing the project is waiting on keeps the proposal alive.

  • “Stages should match how fees are earned”

    A generic sales pipeline says contacted, proposal sent, won. A design practice earns in steps: brief taken, concept presented, fee agreed, drawings, supervision, handover. Stages named that way show where a project stopped and which part of the fee is at risk.

  • “The record must be quick to keep or it will not be kept”

    A designer back from a site visit will not fill a long form. A short entry with the person, the venue type, the stage and the next call takes a minute and gets done. Anything longer ends up as an empty column, so the fields must stay few.

What we do

What we deliver for hospitality interior designers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Stages for a design practice

    Pipeline stages named after your own fee steps, from first brief to handover.

    Result: Every project sits at a stage anyone in the studio understands.

  2. A record per enquiry

    Venue type, town, keys or covers, source, decision maker, architect and target opening date, kept in one place.

    Result: The facts of a project are not scattered across phones.

  3. Source tagging

    Each enquiry tagged with how it arrived: search, Instagram, architect, operator, referral or event.

    Result: You see which sources bring signed fees.

  4. A waiting-on field

    A line for what each paused project is waiting on, with a date to check.

    Result: A project stopped for a licence shows the reason and the date.

  5. Tool setup

    A spreadsheet or a CRM such as Zoho CRM set up to match your stages, with a one-page note on how the studio uses it.

    Result: Everyone enters projects the same way.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these hospitality interior designers.

  • Resort and heritage property owners converting or building new
  • Business hotels and city hotels, independent or franchised
  • Restaurant, cafe and bar owners opening a second or third outlet
  • Banquet halls and wedding venues
  • Homestays and boutique stays
  • Serviced apartments and hostels
  • Hotel management companies and operators
  • Spa and wellness retreat owners

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid software?
Not at the start. A well-built spreadsheet can hold a small studio's proposals. If the studio grows, a CRM in ordinary use in India, such as Zoho CRM, becomes worth it. We set up whichever you will actually keep up.
Who should update the record?
Whoever spoke to the owner. A record kept only by an assistant goes stale. We set a short end-of-day habit, and the principal designer reviews the list of paused projects.
Can the CRM show us why we lost projects?
Only if a reason is recorded when a project closes. We add a short field for it, with options such as fee, timing, chose a contractor and no reply. After a while the reasons start to repeat.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for hospitality interior designers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for hospitality interior designers

Or start from the overview: sales and marketing for hospitality interior designers.

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