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Lighting designers · CRM

Keep one record of every project, proposal and contact, so no fee is forgotten.

A CRM for a lighting designer is a shared record of project teams, projects, fee proposals and the next step on each. GullySales sets up the fields, stages and views that suit a design studio, and works with whatever tool the studio can keep up.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for lighting designers

Sales and marketing for lighting designers, the overview.

Last updated 18 Oct 2026.

For lighting designers

Where it usually goes wrong, and what we would do.

  • “A proposal sits in an inbox”

    A fee proposal sent in an email is easy to lose among drawings and site notes. Without a record of the stage and the decision maker, nobody knows which proposal is waiting and who last spoke to the client.

  • “Contacts belong to people, not the studio”

    When a designer leaves or a principal travels, contacts go with them. A shared record keeps the history of every architect and interior designer with the studio, whoever made the first call.

  • “Project stage is the key field”

    The useful fact about a project is where it stands: concept, design development, tender or site. A record that shows stage lets the studio decide when to call, since the same message is wrong at a different stage.

  • “Crowded forms get ignored”

    A system with a long list of boxes goes unused. A studio benefits from few fields kept honestly: contact, project, stage, fee discussed, next step and date.

What we do

What we deliver for lighting designers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Fields and stages set up for design work

    A short list of fields and project stages matched to how the studio actually works.

    Result: Every project in the record shows a stage and a next step.

  2. Contact import and clean-up

    Existing contacts gathered from phones, email and spreadsheets into one list, with duplicates removed.

    Result: The studio has a single list of project teams.

  3. Proposal tracker

    A view of every fee proposal with the decision maker, the date sent and the follow-up due.

    Result: The owner sees which proposals are waiting on a reply.

  4. Past-project history

    Each contact tied to the projects done together, so a call starts with what happened last time.

    Result: Nobody phones a past client without knowing the history.

  5. Short training for the team

    A walk-through for the people who will enter the data, with a one-page guide to keep.

    Result: The team knows what to enter and when.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these lighting designers.

  • Independent architectural lighting design studios
  • Lighting design consultants attached to an architecture or interior practice
  • Hospitality and retail lighting specialists
  • Facade and landscape lighting designers
  • Museum, gallery and heritage lighting consultants
  • Residential lighting designers for premium homes
  • Lighting designers who also supply and commission fittings
  • Theatre, event and stage lighting designers moving into architecture

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM tool should a small studio use?
One that the team will open each day. A well-kept spreadsheet works better than an unused system. We recommend a tool after seeing how many people enter data and from where.
Can we keep our client data private?
Yes. We set up access so that only people in the studio see the records, and we explain who holds the data. Follow the rules on personal data that apply to your business.
Will it connect to our email?
Several tools do, and it saves typing. We check what your chosen tool supports and set up only what the team will use.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for lighting designers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for lighting designers

Or start from the overview: sales and marketing for lighting designers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

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